Ray Capece


Broad skill set of an entrepreneur passionate about technology. Effective team-builder who thrives in fast-growth organizations. Market-oriented thinker with a sharp customer-satisfaction focus. Creative problem-solver with hands-on, get-it-done attitude. Conscientious manager and player/coach. Articulate, effective communicator, written and oral.

HARDWARE ENGINEERING/MANAGEMENTHands-on team leader and project manager for development of complex hardware/software systems, test-systems deployment, and quality control. Broad understanding of computer, audio, RF, and power devices and systems.

PRODUCT MARKETING/MANAGEMENT  Driver of product-development and -introduction processes; analytical, customer-oriented manager of product roadmaps, feature-sets, and pricing; architect of strategic marketing plans; effective implementer of beta/pilot programs.

GENERAL MANAGEMENT/OPERATIONSSolid budget-management and operations performance; P & L responsibility, revenues exceeding $20 million annually; experienced recruiter, manager, and motivator of design/development and product-marketing teams.

TECHNICAL WRITING/EDITINGExperienced developer of complex technical documentation, including white papers, product and market analyses, and industry reports. Extremely broad technical knowledge base, component/hardware/software/internet systems.

Ray was a co-founder of Lattice Semiconductor Corp. and has since has served in engineering and marketing management roles in a number of hardware and software firms. Currently consulting to early-stage technology companies, he has also authored numerous articles and been editor and publisher of technology magazines.

Work History

Work History
2006 - Present


Performed advisory and contracting services for technology companies.

  • Advised start-up in next-generation power-supply engineering and development
  • Contracted for facility power-distribution project, low and medium voltage 
  • Technical/business advisor to solar start-up company
  • Project-managed design/build of an electronics company clean room for internal fabrication capabilities
  • Program Manager for nine Phase I and Phase II SBIR (Small Business Innovation Research) contracts
  • Developed strategic and business plans for start-up technology firms
2005 - 2006

VP/GM (Power/RF Devices)


Recruited to run the components business of semiconductor materials supplier Intrinsic Semiconductor, which had begun vertical integration within a strict cost framework. Intrinsic was acquired by Cree, Inc. in 2006.

  • Developed strategic marketing plan for newly acquired components business
  • Managed P&L for combined US and Sweden operations, exceeding $2,500,000 annually
  • Set manufacturing plan and negotiated favorable pricing with Europe-based foundry partner, reducing average per-run costs by 55%
  • Focused product development on two market areas, down from four
  • Recruited design/ product-engineering and marketing talent
  • Oversaw introduction of first power devices out of fabrication
  • Developed manufacturing (fab and final-assembly) and marketing partnerships
2003 - 2004

SVP Marketing


Recruited to lead strategic and tactical marketing for developer of embedded antennas and proprietary RF components and systems aimed at the mobile communications industry. 

  • Refocused company product strategy around quick-turn embedded antenna products
  • Streamlined and reorganized product families, reducing line items by 20%
  • Developed market plan for penetrating China-based ODMs of mobile phones and PDAs
  • Led product introduction for next-generation ChipWave™ product family and developed go-to-market plan
  • Redesigned and produced customer presentations and collateral marketing material
  • Standardized MRD and PRD processes
  • Developed product costing and pricing analysis
2001 - 2003

VP Engineering


Joined founder to spearhead launch of client/server platform for the hospitality industry, providing room-service, information, and audio entertainment directly into guestrooms. 

  • Led hardware and software development of preproduction Guest In-room Assistant (GIA™) system
  • Managed hardware design and implementation using COTS components
  • Developed and managed BOM, budgets, and financial projections
  • Recruited software development team
  • Project-managed 65-room pilot GIA system installation at Hilton hotel
  • Developed and managed Quality Assurance program
  • Assembled and managed relationships with hospitality industry advisory board
  • Supported fundraising, helping secure $2,000,000 in venture capital
1999 - 2001



Co-founded SaaS business pioneering a new category of data-aggregation services that provided customers real-time access and delivery of data across the enterprise and the web.

  • Developed the business model and drafted strategic/business plan
  • Obtained lease lines and oversaw installation of load-balanced (Resonate) colocated servers (Equinix)
  • Led marketing initiative to establish company’s position in b2b e-commerce marketplaces
  • Secured the company’s largest ($300,000) software license.
  • Recruited and managed marketing, business-development, and professional services organizations
  • Managed company's growth to monthly recurring revenues exceeding $100k, employee base to 32
  • Supported fundraising activity, securing $4,750,000 in seed and institutional VC funding
1997 - 1999



Partnered with CEO to transform multimedia development firm (formerly Meetinghouse Technologies) into proprietary Internet printing business that was subsequently acquired by Kinko’s, Inc.

  • Co-developed new business plan, accelerated restructuring of organization and recruiting new team
  • Recruited key management, including CTO, VP Sales, finance director, and technical staff
  • Introduced web-based customer-spec service CustomPrint Pro™ into beta test at first six printing companies
  • Directed corporate development, financial restructuring, hiring, and management processes
  • Worked with CEO in preparing marketing and funding plans
  • Helped secure more than $3,000,000 in venture capital and debt financing
1995 - 1997

President (US)


Established US office to commercialize simulation software developed by Europe-based consulting firm specializing in modeling and simulation tools.

  • Reorganized operations, setting up product-development, marketing, and consulting teams in the US; 
  • Recruited CTO, marketing, consulting, and finance directors
  • Doubled sales annually to more than $1,600,000, grew organization to 45 employees worldwide
  • Spearheaded development of first web-based simulation (server-side Java) product, Metro Server™, launched at InfoWorld’s DEMO ’97 conference, producing sales of $100,000 in first month
  • Successfully implemented first beta program with more than 40 international testers, including Boeing, Arthur Anderson, Statoil, British Telecom, Sandia Labs, and NOAA
  • Led planning and development for Powersim Studios™, business unit for creating high-end simulations playable via the web; initial customers included AOL, PBS, and Ziff-Davis
  • Introduced MBO program, management disciplines, and financial controls
  • Raised venture capital totaling $7,600,000
1991 - 1995



Launched, funded and operated a multimedia development and production company producing content and providing consulting services in online and interactive applications.

  • Developed presentations, interactive prototypes, commercials/promotions, and industrial videos
  • Set up lease lines, acquired computer and video-production hardware and software
  • Led sales and business-development efforts, producing projects for McGraw-Hill, Hearst New Media, and The Waterford School
  • Managed and trained creative and production staff
  • Produced commercial and non-commercial film, video, and CD-ROM projects
1989 - 1991

LAN Group VP

Recruited to manage the acquisition of in-house computer-networking publications from Novell Inc., transforming them into leading professional industry magazines.

  • Implemented showcase QuarkXpress™-based desktop-publishing and electronic pre-press operation that became the prototype for all M-H publications
  • Assembled state-of-the-art testing lab for new-product evaluations and competitive ‘shoot-outs’ of networking hardware and software
  • Recruited sales, finance, and circulation directors, and chief editors; expanded group from 17 to 51 employees
  • Set up regional sales territories across the US, hired nine sales professionals and reps
  • Secured high-margin co-publishing arrangement with Softbank Corp. for native-language LAN TIMES in Japan
  • Grew revenues from less than $5,000,000 to more than $14,000,000 in three-year period; transforming LAN Publications into the most profitable group in computer division, including Byte, Data Communications, and UNIX World
1982 - 1989



Co-founded 'fab-less' manufacturer of new class of high-speed programmable logic device (PLD) computer chips using electrically erasable technology.

  • Directed start-up of engineering and marketing organizations: hiring key personnel, developing marketing plans, obtaining equipment leases and acquiring CAD and automated test equipment
  • Developed PLD product roadmap, spearheading first in-system-programmable (isp™) device families.

  • Negotiated foundry relationships with National Semiconductor (US), Seiko-Epson and NMB Semiconductor (Japan), and SGS (Italy)
  • Hired industry-veteran managers and directors from Intel, AMD, Signetics, Harris, and others
  • Recruited sales force of 15 regional account execs and 10 distributors and reps worldwide.
  • Helped secure more than $16,000,000 in venture financing
  • Grew quarterly sales to more than $8,000,000, employees from 2 to more than 120
  • Led the company through eight consecutive quarters of profitability, preparing it for an IPO in 1989 (NASDAQ:LSCC)



B.S. Electrical Engineering



MS Project

Maintained product- and engineering-development schedules Used extensively to manage government programs Experienced with ProjectServer within an MS SharePoint environment


    Reviewed/edited files for 3D models of prototypes Developed, reviewed, and edited MEP drawings for design/build


    Basic website editing skills Search Engine Marketing (SEM)/Search Engine Optimization (SEO) knowledge

Social Media

    Developed social gaming application Familiar with social-media marketing Active Twitter, LinkedIn user

MS SharePoint

    Administrator for company SharePoint site Set up MS Project Server for managing Government contracts Mounting all drawings, BOMs, and action lists for design/build project

Adobe CS4

    Highly proficient in Illustrator, Photoshop, and InDesign Demonstrable skills in document, brochure, and marketing-collateral creation Extensive experience web-page wireframing Advanced technical illustration, including patent drawings

MS Office

    Extremely proficient in Word, including advanced features Expert builder of Excel financial models PowerPoint presentation master