Raymond Capece

Summary

Broad skill set of a technology and media marketer, analyst, and author. Exceedingly quick grasp of technologies, industry/market trends, and client/customer requirements. Strategic, market-oriented thinker. Articulate, effective communicator, written and oral. Conscientious manager and team-builder.

TECHNICAL ANALYSIS/AUTHORING  Experienced developer of complex technical documentation, including white papers, product and market analyses, and industry reports. Extremely broad technical knowledge base, hardware/software/internet systems.

STRATEGIC MARKETING/BUSINESS PLANNING  Architect of strategic marketing plans for new businesses and turn-arounds; diligent researcher and analyzer of competitive products and technology; builder of product and business roadmaps.

MARKETING/SHAREHOLDER COMMUNICATIONS  Author and designer of a wide range of communications materials, from high-end investor briefings and presentations to press releases and brochures, to multi-hundred-page manuals and handbooks.

CREATIVE/GRAPHICAL DESIGN  Hands-on layout designer of high-production-value corporate presentations, business plans, and promotional pieces such as company and product brochures; high proficiency in MS Office and Adobe CS applications.

Ray has co-founded and led a number of hardware and software start-up companies, serving in senior marketing and management roles. Currently performing technology-marketing and -management consulting services, he has also been editor and publisher of technology and computer-networking magazines.

Work History

Work History
2010 - Present

COO/PROPOSAL MANAGER

QUEST KNIGHT ENTERPRISES LLC

Joined systems-integration/systems-engineering small-business government contractor to support execution and deployment of recently awarded contracts.

  • Author responses to RFPs, white papers, and concept proposals
  • Recruited key personnel, including business-development and government-relations executives
  • Serve as manager/liaison to SeaPort-e teaming partners
  • Recruit teaming partners, draft and implement teaming agreements
  • Responsible for financial planning and management
  • Introduced quarterly planning and MBO systems
  • Developed and wrote business and strategic plan
2000 - 2009

MARKETING/MANAGEMENT CONSULTANT

Provided marketing, project-management, and marketing-communications services to a variety of technology companies and start-ups.  

  • Designed go-to-market plan for a company’s next-generation product family
  • Developed the strategic marketing plan for a company’s newly acquired components business
  • Researched and secured marketing and manufacturing (outsourcing) partnerships for a start-up
  • Refocused a manufacturing company’s product strategy around a quick-turn business
  • Redesigned and produced customer presentations and collateral marketing material for several tech firms
  • Program-managed nine Government SBIR (Small Business Innovation Research) contracts
  • Standardized a company’s MRD and PRD processes
  • Developed a manufacturing firm’s product costing and pricing analyses
  • Produced the business plan and developed strategy that helped secure $2M in venture capital for a client/server company
  • Drafted the business plan and managed strategic marketing initiative to establish a company’s position in b2b e-commerce marketplaces
  • Recruited and managed sales, marketing, business-development, and professional services organizations, providing a company’s technical founder with corporate-development support
  • Developed and instituted management systems for employees and processes.
1997 - 1999

COO

LIVEPRINT.COM

Partnered with founder/CEO to transform multimedia development firm (formerly Meetinghouse Technologies) into proprietary Internet printing business that was subsequently acquired by Kinko’s, Inc.

  • Co-developed new business plan, accelerated restructuring of organization and recruiting new team
  • Worked with CEO in preparing marketing plan and fundraising plan, co-presenting to venture capitalists
  • Introduced product CustomPrint Pro into beta test at first six printing companies
  • Helped secure more than $3,000,000 in venture capital and debt financing
  • Directed corporate development, including legal and financial restructuring, hiring practices, and implementation of the company’s first employee stock option plan
  • Recruited key management, including CTO, VP Sales, finance director, and technical staff  
  • Member of the board of directors
1995 - 1997

President (US)

POWERSIM, INC.

Founded US start-up company to commercialize software developed by Europe-based software consulting firm specializing in modeling and simulation tools.

  • Reorganized operations, setting up sales and marketing, consulting, and product-development organizations in the US; recruited VP Sales, VP Marketing, VP Consulting, and Finance Director
  • Grew annual sales from $900,000 to more than $1,600,000
  • Grew organization to 45 employees worldwide (50/50 US/Norway), while introducing MBO program, management disciplines, and financial controls across consolidated company
  • Spearheaded development of flagship Metro Server™; executed the product rollout process from alpha testing to product launch at InfoWorld’s DEMO ’97 conference, producing sales of $100,000 within the first month and highly favorable product reviews by industry analysts Dataquest and Gartner Group
  • Managed overhaul of all company literature, including user, help, and reference manuals and marketing collateral
  • Successfully implemented the company’s first beta program with more than forty international testers, including Boeing, Arthur Anderson, Anderson Consulting, Statoil, British Telecom, Ziff-Davis, Sandia Labs, and NOAA
  • Led planning and development for Powersim Studios™, a business unit for creating high-end simulations playable via the web; initial clients included America Online, Public Broadcasting Service (PBS), and Ziff-Davis
1991 - 1994

Founder/Principal

INGENIUS DIGITAL MEDIA LLC

Launched, funded and operated a multimedia development and production company producing content and providing consulting services in online and interactive applications.

  • Developed presentations, interactive prototypes, commercials/promotions, and industrial videos
  • Led sales and business-development efforts, producing projects for McGraw-Hill, Hearst New Media, and The Waterford School
  • Set up lease lines, acquired computer and video-production hardware and software
  • Managed and trained creative and production staff
  • Produced commercial and non-commercial film, video, and CD-ROM projects
  • Executive produced short film 'Three Things I've Learned' premiered at the Sundance Film Festival
1989 - 1991

Group Publisher

Managed acquisition and P&L for computer-networking magazines acquired from Novell Inc., transforming former house organs into leading professional industry publications.

  • Staffed key positions including VP Sales, finance and circulation directors, and chief editors; expanded group from 17 to 51 employees
  • Set up regional sales territories across the US, hired seven full-time direct advertising sales professionals, plus two commission-based sales reps
  • Grew revenues from less than $5,000,000 to more than $14,000,000 in three-year period; transforming LAN Publications into the most profitable group in McGraw-Hill’s computer publications division including Byte, Data Communications, and UNIX World
  • Managed the cultural transition of provincial Utah-based staff to professional business publication standards; developed plan to relocate operations to West Coast office
  • Struck high-margin co-publishing arrangement with Softbank Corp. for native-language version of LAN TIMES in Japan
  • Implemented showcase QuarkXpress™-based desktop-publishing and electronic pre-press operation that became the prototype for all McGraw-Hill publications
  • Oversaw redesign of three publications, auditing of circulations, and conversion of flagship LAN TIMES from monthly to biweekly frequency
  • Assembled state-of-the-art network-testing lab for new-product evaluations and competitive ‘shoot-outs’
1982 - 1989

Founder/EVP

LATTICE SEMICONDUCTOR CORP.

Co-founded 'fab-less' manufacturer of new class of high-speed programmable logic device (PLD) computer chips using electrically erasable technology.

  • Directed all phases of start-up, administration, and operations: hiring key engineering personnel, developing marketing plans, obtaining equipment leases
  • Secured more than $16,000,000 in venture financing
  • Hired industry-veteran Sales VP from AMD, Distributor Sales VP from Signetics, and VP Marketing from Intel; oversaw recruitment of direct sales force of 15 regional account execs and more than 10 distributors and rep organizations worldwide.
  • Oversaw the company through a successful reorganization under Ch. 11 completed in 88 days
  • Grew sales to annualized run-rate of $40,000,000
  • Led the company through eight consecutive quarters of profitability, preparing it for an IPO in 1989 (NASDAQ:LSCC)
  • Negotiated foundry relationships with National Semiconductor (US), Seiko-Epson and NMB Semiconductor (Japan), and SGS (Italy)
  • During seven-year tenure, grew the organization from 2 to more than 120 employees
1981 - 1982

VP/Managing Editor

ROSEN RESEARCH INC.

Recruited by leading industry analyst Ben Rosen to take over his venerated newsletter and conference business once he partnered with L.J. Sevin to launch the highly successful venture capital fund, Sevin Rosen I.

  • Installed as managing editor of The Rosen Electronics Letter, a leading newsletter covering the semiconductor and personal-computer industries
  • Managed newsletter circulation and conference activities
  • Authored biweekly newsletter and special reports, co-hosted annual PC (Personal Computer) Forum (business subsequently sold to Esther Dyson and renamed RELease 1.0)
  • Tracked and forecasted developments of leading semiconductor and personal-computer manufacturers
1975 - 1980

Managing Editor

Joined the staff of flagship biweekly Electronics magazine, the leading controlled-circulation publication serving the technology industry.

  • Began as Computers department editor, promoted to Semiconductors department editor
  • Promoted to Managing Editor, Technical, responsible for planning and developing technical editorial section
  • Directed department editors' coverage of breaking news in the semiconductor, computer, and communications industries
  • Supervised staff of ten department editors
  • Managed editorial and freelance expense budgets

Education

Education

BS Electrical Engineering

Skills

Skills

MS SharePoint

Administrator for company SharePoint site Set up MS Project Server for managing Government contracts

HTML/Web

Basic website editing skills Search Engine Marketing (SEM)/Search Engine Optimization (SEO) knowledge

Social Media

Familiarity with social-media marketing Twitter, Facebook user

Adobe CS5

Highly proficient in Illustrator, Photoshop, and InDesign Demonstrable skills in document, brochure, and marketing-collateral creation Extensive experience web-page wireframing Advanced technical illustration, including patent drawings

MS Office

Extremely proficient in Word, including advanced features Expert builder of Excel financial models PowerPoint presentation master Extensive project management with Microsoft Project