My first job in online content programming gave me the opportunity to contribute to a consumer/citizen-focused tool getting 44 million page views a month. What an extraordinary introduction to the potential of online community it was. 15+ years, much learning, change and exploration later, I now put my passion and experience to work in pursuit of social justice. As an experienced digital strategist leading and success-monitoring exciting community-focused campaigns, my emphasis is on engaging and activating the public in participatory democracy and corporate advocacy.
Challenge: Guide Washington's premiere consumer advocacy organization into online democracy
Delivered: Enthusiastic, consistent, effective and growing e-activist community
Challenge: Lead young organizing non-profit through its growing pains into mature social engagement
Delivered: Situational analysis, metrics, best practices, convergence strategy, consensus planning leading to complete internal reorganization for enhanced performance in digital era