EDucation

  • May 2014 - Dec 2015

Post Graduate Diploma in Business Management - Marketing

Lambton College, Toronto, ON, Canada

  • Jun 2008 - Apr 2011

Bachelors in Mass Media - Advertising major

Wilson College, University of Mumbai, India

Key Skills

Market Research

Market Strategy

Public Releations

Corporate Communication

Marketing Communications

Brand Management

Brand Building

Content Planning

Delivery Management and Operations

Vendor Management

Early knowledge in design software like Adobe Photoshop and Premiere

Team Management

Professional Experience

Work History
Sep 2014 - Present

Market Research Interviewer

Access Research Inc

• Conduct highly important studies, which form the building blocks for quantitative and qualitative research.

• Collect information to help businesses and government clients find out about people’s attitudes towards consumer products and services, or political and social issues.

• Developed effective communication and people skills through in-depth interviews over the telephone.

• Learned time management and target-oriented work in a fast paced environment, by meeting hourly and daily target numbers.

• Gained organization skills by accurately documenting key data, arranging the results and passing them back to the organisation.

• Diligently conduct surveys for several clients including Federal, Provincial and Municipal institutions, Toronto Police, WSIB, Ministry of Training Colleges and Universities, political polls etc.

Oct 2012 - Mar 2014

Marketing Manager

Classic Kitchen Caterers
  • Planned marketing activities in sync with company’s growth plan, and worked out strategies to execute the plan.
  • Spearheaded the business development process that targeted the identified group. Initiated the sales call to prospective clients from prior preparation to closing the deal.
  • Developed systems and procedures to ensure that the leads generated are optimally utilized.
  • Absorbed an ability to cope with dynamic market conditions and develop sales strategy accordingly.
  • Communicated with clients and merchants to finalize deals and improve business relationships cordially, in addition to maintaining constant follow-up on their feedback.
  • Carried out branding exercise, with intent to improve business performance.
  • Gained strong communication and presentation skills by pitching to prospective customers.
  • Monitored and reported to the sole proprietor on the effectiveness of strategies/campaigns.
Aug 2011 - Aug 2012

Marketing Executive

FX School
  • Effectively carried out marketing activity at educational institutions and other sponsored events.
  • Planned and executed marketing strategy with minimal or no budget. Designed the strategy, content, look and feel for the online marketing and PR campaigns, as well as ground activation at Education Fairs.
  • Designed and executed workshops, webinars and exhibitions for students, at educational institutions and events. On-ground activity in coffee shops and malls, to intrigue people about FX School.
  • Learned how to multi-task and take on various roles that would highlight the brand and the school’s vision.
  • Management of sponsorships for conferences, college festivals and events.
  • Extensively involved in media buying of various mediums, on a contractual basis.
  • Conducted routine research and development, and worked harmoniously with in-house web designer to incessantly revise the organization’s website.
  • Worked on the YouTube channel in regard to design, content and offering. Repeatedly created email and SMS campaigns/blasts.
Sep 2009 - Nov 2009

Marketing Intern

NDTV  Lumière
  • Carried out extensive on-ground research through surveys and interviews of more than 500 people in the target market.
  • Examined all the research data, and then defined the specific target group through systematic market segmentation.
  • Created a comprehensive pitch and presented it to the entire marketing team of NDTV Lumière. Also suggested a merchandise pitch for the same, which was approved of and taken for further development.

Extra-curricular Achievements

  • Selected as a Student Ambassador at Lambton College to coordinate, precede and organize the Orientation Program for over 450 new international students enrolled in various programs (2015).
  • Chosen as a Student Council member at Lambton College, to represent the entire ‘Business Management – Marketing’ Program, to ideate and suggest methods to better engage students (2015).
  • Extensively worked on an independent production as the Lead Actor, and auditioned for ‘Thespo 2011’, India's best known Youth Theatre Festival. Also received the ‘Best Play’ award at ‘Olio 2010’, the largest English theatre festival at the inter-collegiate level in Mumbai city.

 

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Projects and Campaigns

  • Developed an adventure trip planning organization, called ‘Escapade Toronto’, from scratch. Crafted a logo, website, viral video for the exclusive YouTube channel, Facebook group, Twitter and more (2015).
  • Designed a detailed Integrated Marketing Communications plan for ‘Community One’, a Non-Profit organization that works for the LGBTQ community in Toronto (2014).
  • Spearheaded the NGO ‘Think Foundation’ for spreading awareness about Thalassemia (a genetic blood disorder) and conducted blood donation camps across Mumbai. Received a certificate of honour from the State Blood Council for the campaign. http://www.indianexpress.com/news/tracking-thalassemia/738062/ (2011).
  • Initiated a social campaign to spread awareness about “Honking in Mumbai City” – a grave issue. https://www.youtube.com/watch?v=URcc45XqdMc (2010).