Radio station managers are also responsible for the success and profitability of the station. They help determine and meet the financial goals of station owners. They often work with accountants and bookkeepers to track purchases, cash flow and profits, prepare budgets, and maintain accountability. At public radio stations, they may also participate in fund-raising events or grant writing. Because most broadcast radio stations depend on the sale of advertising for income, station managers work closely with sales managers and advertising sales staff.
Station managers must have enough technical knowledge to understand the operation of all station equipment. They are often charged with facilities management and must make decisions regarding the purchase of new equipment that may follow industry trends. They also ensure program and technical employees comply with local, state, and federal broadcasting regulations and other laws.