Roxana Elena Dumitrascu

Managing a team of marketing specialists including copywriters, SEO's, email marketing specialists, and Pay Per a click advertisers.  Developing online marketing tools to help optimize the spending, better segmentation of users, leading to maximization of the company clients web visibility. 

Working on understanding user's behavior, needs and offering the best solutions to increase traffic, sales, brand awareness, users engagement etc. 

Duties; 

• Supervise the day to day operations of the entire marketing department. 
• Organizing weekly team meetings with staff and senior managers. 
• Involved in the day to day management of clients.
• Participation in team building and sales training events.
• Performance monitoring of teams
• Address client concerns and ensure the resolution of issues in a timely manner.

I managed a team of marketers to promote the company website, Create incentive programs and promote efficiency, quality and consistency across the entire team.  I was also in-charge of Developing metrics to measure the growth and performance of the department.  I created the team workflows and supervised training as well as building the team structure.

Duties;

• Developing a marketing team to implement strategy & delivering on objectives.
• Supervise Design, implement & facilitate an effective local & national marketing strategy.
• Carrying out effective research & intelligence into competitor products & other trends.
• Constantly improving business development activities.
• Overseeing and managing financial budgets.
• Develop partnerships & relationships with third parties to meet strategic objectives.

Supporting the execution of the company marketing strategies, working close with the team leader and colleagues.  

Duties;

• Identifying gaps in the market place.
• Analyzing demographic data, shopping habits and how much people are willing to spend.
• Communicating with the sales team.
• Establishing marketing benchmarks