Roxana Elena Dumitrascu

  • Abrud Street, Nr 11, Bucharest Romania

General Manager

Summary

A hardworking, committed, and results oriented manager.  Has built and lead teams to success in all areas of online marketing.  A charismatic and emboldened in business interactions. 

Work History

Work History
Apr 2014 - Present

General Manager

Traffic Empire S.R.L
Managing a team of marketing specialists including copywriters, SEO's, email marketing specialists, and Pay Per a click advertisers.  Developing online marketing tools to help optimize the spending, better segmentation of users, leading to maximization of the company clients web visibility. 

Working on understanding user's behavior, needs and offering the best solutions to increase traffic, sales, brand awareness, users engagement etc. 

Duties; 

  • Supervise the day to day operations of the entire marketing department. 
  • Organizing weekly team meetings with staff and senior managers. 
  • Involved in the day to day management of clients.
  • Participation in team building and sales training events.
  • Performance monitoring of teams
  • Address client concerns and ensure the resolution of issues in a timely manner.
Sep 2013 - Apr 2014

Maternal Leave

Nov 2009 - Sep 2013

Team Leader Marketing Department

Metro Romania S.R.L
I managed a team of marketers to promote the company website, Create incentive programs and promote efficiency, quality and consistency across the entire team.  I was also in-charge of Developing metrics to measure the growth and performance of the department.  I created the team workflows and supervised training as well as building the team structure.

Duties;

  • Developing a marketing team to implement strategy & delivering on objectives.
  • Supervise Design, implement & facilitate an effective local & national marketing strategy.
  • Carrying out effective research & intelligence into competitor products & other trends.
  • Constantly improving business development activities.
  • Overseeing and managing financial budgets.
  • Develop partnerships & relationships with third parties to meet strategic objectives.
Mar 2003 - Oct 2009

Senior Web Marketer

Minimal AP S.R.L
Supporting the execution of the company marketing strategies, working close with the team leader and colleagues.  

Duties;

  • Identifying gaps in the market place.
  • Analyzing demographic data, shopping habits and how much people are willing to spend.
  • Communicating with the sales team.
  • Establishing marketing benchmarks

Skills

  • Solid project management experience.
  • Experience of working in a supporting role.
  • Analyzing demographic data.
  • History of meeting deadlines.
  • Effectively managing own time.
  • Keeping all information secure and confidential.
  • Ability to act in a consultative capacity.
  • Listening to the views of others.
  • Always leading by example and setting a standard for others to follow.

Education

Education
Oct 2006 - Feb 2008

Commercial Business Management

Romanian - American University
Master Degree: Commercial Business Management
Oct 2002 - Jul 2006

Management and Marketing

Romanian - American University
Major: Marketing
Sep 1998 - Jul 2002

Math-Physics Profile

Gheorghe Sincai College
Major: Mathematics and Physics