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I provide support in executive education, content development, publishing, branding, communication and marketing.

I help businesses, professionals and entrepreneurs to get their messages out clearly and to strengthen their brand. I help businesses with content for their websites or newsletters. I help professionals, who are looking to write their book, develop and refine it. I help with LinkedIn profile development and make-overs. If you're trying to figure out your niche, your audience, your content proposition and how to make this clearer and more meaningful, I believe I can help.

I'm also good at running and managing events. Whether it's a 100 person conference, a 20 person seminar or an intimate breakfast Roundtable of eleven, I have the skill to connect you to your desired audience, craft a winning agenda for the day and deliver the event well. 

I run Vertical Distinct, a media and learning organisation. We publish great content, with the help of our network of high calibre contributors from around the world. We also run a range of internationally accredited in-demand technical and professional courses across Asia Pacific and the Middle East. We do this for both Human Resource and Technology professionals.

I provide services and consulting in: ghostwriting, copy-writing, editing, profile make-overs and content development. 

If I can help you with any of the above, we should talk. Drop me a line at [email protected]

Work experience

Jan 2015Present

Editor/Publisher/Writer and Programme Director

Vertical Distinct Sdn Bhd

leading provider of business education and a digital media platform, servicing mid to large corporations, focused on Human Resource and Technology sectors, with a global footprint.

I am Editor and Publisher at, a media and learning organisation which provides an array of resources to help both Human Resource and Technology professionals develop their professional abilities and career to the fullest. As Programme Director, I am responsible for curating the range of certification-led and professional development courses we offer.

Vertical Distinct is an approved training provider of :
i) the Human Capital Institute to deliver HR certification across APAC;

ii) the Cloud Security Alliance (CSA) to deliver the Certificate of Cloud Security Knowledge (CCSK) certification.

  • Strategy - Built the business from ground up, establishing blueprint for growth and put in place relevant supporting processes to enable the company to operate within the first year;
  • Product development - Successfully  sourced and developed a strong faculty network within the first year to support the provision of both technical and business related training;
  • Inbound Marketing - Developed and launched a dynamic content marketing strategy that involved information marketing and social media outreach, using exclusive, original content;
  • Media  - Created, developed and led the provision of regular exclusive and original content across two verticals - Human Resources and Technology - with industry thought leaders and influencers, in a variety of formats including articles, white papers and podcasts;
  • Publishing - Created, developed and led Accelerate, a digital Human Resource magazine;
  • Branding - Driving brand awareness, building trust and showcasing value through article writing, podcasts and speaking engagements.
Apr 2016Present

Associate Editor

HR Gazette

community of leaders and influencers with fresh perspectives on topics including HR Technology, Talent Management, Performance, Learning, Strategy, and Leadership. The North American publication has a global reach of 100,000 HR professionals and business leaders.

As Associate Editor, I help  source and curate relevant HR articles for the platform and build a contributor base. I also contribute articles.

Mar 2017Present

Creative and Communications Specialist

LeadWomen -

LeadWomen, a Malaysian organisation, supports women’s career goals and aspirations by providing a platform that empowers them to grow and develop continuously as great leaders and role models for the next generation. They are doing important work in encouraging greater gender diversity in decision- making positions and on boards in the professional workplace. 

I work collaboratively with the team to identify, design and implement effective member communications, corporate announcements and engagement strategies to promote LeadWomen’s brand, programmes and services.

Apr 2007Present

Ghostwriter | Copywriter | Content Marketer | Editor | Proofreader for hire

I help small businesses, entrepreneurs and professionals with branding, marketing and communication.
website copy | article development | content marketing | books | proposals | brochureware
I also help professionals with resume development and LinkedIn profile tune-ups.


Contributing Writer


Women of HR is a US based site dedicated to the development of women in human resources and business. 

I am a contributing writer on HR issues.

Dec 2016Present

Contributing Writer

Hppy | Employee Engagement and HR Publishing

Hppy is an employee engagement insights platform, providing leaders and HR managers information, data and ideas for creating better workplaces. 

I am a contributing writer on HR issues.

Nov 2016Present


New Straits Times

English language newspaper published in Malaysia.

I write a weekly column covering Human Resources, communication and writing.

Aug 2004Dec 2014

Programme Director, Flipside + Editor, HR Matters Magazine

Flipside Sdn Bhd

leading provider of technical and professional development training for the the Asia Pacific market focused primarily on the Technology sector. Publisher of the quarterly magazine, HR Matters, servicing the Malaysian HR professional. With offices in Malaysia, Singapore and Thailand.

HR Matters Magazine is the old monicker for Accelerate Magazine. A publication founded in 2007, it began as a niche print magazine for Malaysian HR professionals and ran for 7 years before migrating into the current Vertical Distinct publishing platform. I was the founder and editor of the magazine. I managed delivery of all technical and professional training course offerings.

  • Product development - Built a training business from the ground up, focused on instructor-led technical training, servicing Malaysia, Singapore, Thailand, Philippines and Saudi Arabia. 
  • Media and Publishing - Over a period of seven years, launched and managed a niche quarterly magazine, HR Matters Magazine, catering to Human Resource professionals, that generated revenue via events and subscription and built a community, both online and offline.
Aug 1999Jul 2004

Co-Director/Co-Founder and Legal/Operations Director

Tell Business Pty Ltd

Sydney based conference and seminar organiser , providing technology training, servicing Australia, New Zealand and Singapore.

Managed key positions in the areas of operations, technology and product development of online business educational products, in a team of 18. Managed all legal requirements for the company, including business plan development, client relations, company secretarial filings, development of legal policies, personnel recruitment and employee relations. Was a key team member negotiating investment and financing opportunities explored.

Jan 1999Jul 1999

Legal Advisor

Homeseekers (NZ) Limited

Commercial real estate investment services firm based in Auckland, New Zealand.

Provided inhouse counsel on property laws and negotiation on a project basis. 

Feb 1997Nov 1998

Advocate & Solicitor

Messrs Balendran, Chong & Bodi, Advocates & Solicitors

Legal firm specialising, among others, in commercial contracts, sale and purchase agreements, lease agreements and financing agreements.

Drafted and managed negotiations for commercial contracts, sale and purchase agreements for selected housing projects as well as financing agreements.



Certificate of Legal Practice (CLP)

University Malaya, Malaysia

Post graduate legal programme required for being admitted to the Malaysian Bar.


LL.B (Hons)

University of Glamorgan, Wales, UK (now known as University of South Wales

Three year law degree programme.



review, rewrite, verify and check for grammar, punctuation,  spelling and general proof-reading.


blog posts, article writing, book reviews and interviews on Human Resources, Technology, Business, Personal Branding and Entrepreneurship; ghostwriting; copywriting for marketing campaigns, websites and email promotions.

Social Media

content writing for social platforms, marketing, building relationships and engaging audiences.


email marketing, content marketing, social selling, advertorials.

Podcast creation

short, focused audio interviews with leading professionals in either Human Resources or Technology on a whole range of business issues. 


websites, brochureware, email campaigns, flyers -  print & digital.

Writing Portfolio

A selection of writing and publishing experience below  :

1.   (Online publishing platform)

2.   (My old blog covering entrepreneurship & personal growth)

3.  (all my articles)

4. (US based online community of HR leaders) 

5.   (My personal website)

6. (My LinkedIn Pulse posts)

6. Accelerate Magazine
A digital quarterly Human Resource magazine

7. HR Matters Magazine
Initially print and then digital quarterly Human Resource magazine - full access to magazine

Sample past copies may be downloaded in full from the dropbox link below.

Writing and Publishing Portfolio

HR Matters Magazine


May 2013

International English Language Testing System

British Council, IDP: IELTS Australia and Cambridge English Language Assessment

Overall Band Score 8.5

Podcasts and Video Produced

Podcast - What Does It Take To Deliver Successful Change Programmes?  
An Interview with Elissa Farrow (audio file)
In this exclusive podcast, brought to you by Vertical Distinct, Rowena Morais talks to Elissa Farrow, an experienced consultant, facilitator and coach who specialises in portfolio, programme, project and change management. Global Board Secretary for the Change Management Institute, Elissa was invited on the call precisely because of her background in change management. The plan for the call was to examine the various factors which influence the delivery of successful change initiatives in organisations, considering issues like the role of managers, what commitment means as well as closer look at the relationship between the soft and hard issues at play. 
Listen at 
Other podcasts  | 

What It Takes To Begin Mentoring  
An Interview With Doug Lawrence (Youtube)

This video interview hosted by Rowena Morais, Editor of Vertical Distinct features guest, Doug Lawrence, who has been instrumental in developing a curriculum to train people on how to become effective mentors. 
This interview looks at what it takes to begin the mentoring journey. You will hear about : 
1. the need to have the right mindset; 
2. critical preparatory steps you need to take; 
3. how to identify the most appropriate mentee; 
4. what is called for in mentoring; and 
5. how to deal with mis-steps. 
 Watch on