Editor/Publisher/Writer and Programme Director
Vertical Distinct Sdn Bhd
leading provider of business education and a digital media platform, servicing mid to large corporations, focused on Human Resource and Technology sectors, with a global footprint.
Oversight on the strategic direction of the organisation and primary charge of the development and provision of technical and business management programmes offered. Leads a team of seven to manage third party relationships with prospective faculty; lead new product development and develop a dynamic marketing and promotion strategy supporting the products. Digital writer and editor, with extensive experience producing articles, news, advice, interviews and commentary for Human Resource and Technology professionals. An inbound marketer helping subject matter experts develop and strengthen their voice as well as reach new audiences.
- Strategy - Built the business from ground up, establishing blueprint for growth and put in place relevant supporting processes to enable the company to operate within the first year;
- Product development - Successfully sourced and developed a strong faculty network within the first year to support the provision of both technical and business related training;
- Inbound Marketing - Developed and launched a dynamic content marketing strategy that involved information marketing and social media outreach, using exclusive, original content;
- Media - Created, developed and led the provision of regular exclusive and original content, with various subject matter thought leaders and influencers, in a variety of formats including articles, white papers and podcasts, servicing both Human Resource and Technology professionals;
- Publishing - Created, developed and led the provision of Accelerate, a digital Human Resource magazine;
- Branding - Driving brand awareness, building trust and showcasing value through article writing, podcasts and speaking engagements.