Editor/Publisher/Writer and Programme Director
Vertical Distinct Sdn Bhd
leading provider of business education and a digital media platform, servicing mid to large corporations, focused on Human Resource and Technology sectors, with a global footprint.
I am Editor and Publisher at Verticaldistinct.com, a media and learning organisation which provides an array of resources to help both Human Resource and Technology professionals develop their professional abilities and career to the fullest. As Programme Director, I am responsible for curating the range of certification-led and professional development courses we offer. Vertical Distinct partners with the Human Capital Institute to deliver HR certification in this region.
- Strategy - Built the business from ground up, establishing blueprint for growth and put in place relevant supporting processes to enable the company to operate within the first year;
- Product development - Successfully sourced and developed a strong faculty network within the first year to support the provision of both technical and business related training;
- Inbound Marketing - Developed and launched a dynamic content marketing strategy that involved information marketing and social media outreach, using exclusive, original content;
- Media - Created, developed and led the provision of regular exclusive and original content across two verticals - Human Resources and Technology - with industry thought leaders and influencers, in a variety of formats including articles, white papers and podcasts;
- Publishing - Created, developed and led Accelerate, a digital Human Resource magazine;
- Branding - Driving brand awareness, building trust and showcasing value through article writing, podcasts and speaking engagements.