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Work experience

Jul 2007Present

Architectural Interior Design and Decoration

Elisabetta Rotolo

Responsible for Architectural Interiors and Communication projects. Residentials, commercials and corporate design communication projects (stands for fairs, public private company work environments, restaurants, large residential projects).

International marketing and communication consulting for UAE Companies.

Oct 2002Jan 2008

Senior Executive Corporate Communication

Sviluppo Italia now Invitalia

Responsible for Communication strategies for the Sviluppo Italia Group.Management of a group of 61 people. Planning and implementation of strategic communication programs in the following areas: media relations - national and international - brand marketing and brand management (brand strategies and corporate identity program, corporate design, brand positioning, visioning plans etc….), events, sponsorships, editing, multimedia products, change management, image polls, climate and customer satisfaction surveys. Responsible for the Sviluppo Italia Group Web Agency and Customer Relationship Management. Planning and implementation of the crisis managing system of the Group and responsible for the crisis management program and the crisis committee.Responsible to set-up Italiaevolution SpA the company created to develop specific projects for the XX Olympic Games in Italy. Organizational structure, business plan, management of the “Olympic Team” and implementation of the main Communications projects: Olympic Games Advertising, the four major entertainment events of the Olympic Flame (Rome -sport and entertainment events, Naples - music event, Milan -  fashion event); the Olympic Corporate Identity - “The Look of the Game” -, Spectator Services. Planning and managing 130 millions euro Budget.


International Affairs Executive

Lumiq Studios

Special Advisor for International Affaires in the movie, commercial, fictions sector. Direct Report to the Chairman of the Company.

Nov 1999Oct 2002

Corporate Image Director

Ferrovie dello Stato

Responsible for Brand strategies programs for the Ferrovie dello Stato Group.

Corporate identity, corporate design, Brand Management, internal communication coordinator of the Group, planning and implementation of communication strategies for the Group. Responsible for the integrated communication strategy of the Jubilee 2000 (media relations, institutional relations, events, crisis management, internal communication, web portals, publishing, advertising) and coordination of the Group national task force responsible for the Jubilee activities. Planning and Management of 16 millions euro Budget.Public speaking and crisis media training courses delivered to the CEO and the top Management of the Company.

Dec 1995Nov 1999

Senior Consultant

Responsible for managing and coordinating communication strategies in the Brand Marketing, Healthcare and Food and Nutrition areas. Co-ordination of different teams, management and development of budgets for international and national Corporations. Strategic brand consultancy, Top Management consultancy, production of editorial products, writing books, organization of events, co-ordination of media relation strategies, projects for multimedia communication tools (i.e.: multimedia presentations, CD-Rom etc…), realization of Web-Sites, crisis management, planning and implementation of media and crisis training, internal communication. Participation in the new business process of the Company. Italian representative worldwide in the Brand Marketing practice area.Clients handled: Heinz – Plasmon (food & nutrition – Milan); Walt Disney (entertainment company - Milan); Acuson (diagnostic ultrasound devices - California), Jansen-Cilag (ethical products - Milan), Herbalife (food & nutrition and issue management – Rome); International Flower Bulbs Center (no-profit Dutch Association – Holland); Accordis (launch of new technology fiber - London).

Oct 1993Nov 1995

International Trade Executive Europe

State of New York

European responsible for New York State International strategic marketing programs and Export Trade Promotion.

Researched/identified importers, agents, distributors in Europe, screened prospects, visited candidates firms, feed back market intelligence to exporters referring product competitiveness (or lack of it) and any adaptations to product or services needed. Identification of opportunities to introduce new products in the European market, international researches, international marketing strategies, positioning of new products in several markets. Created and implemented investment campaigns to attract European manufacturers to invest in the New York State, special targeting to leading food processing and beverage companies. Coordinating acquisitions, alliances and joint-ventures.

Aug 1992Oct 1993

Account Director

Managing and implementing media relations strategies and marketing communication programs. Responsible for the press office and corporate and product communication plans for the following clients: Unionapi, London Edinburgh, Cassa di Risparmio di Firenze, Redwall, Landi.

Apr 1991Aug 1992

Account Executive


Responsible for the organisation of the EEC project for the conservation and restoration of the European cultural heritage. Co-ordination of the annual meeting of AIDO (Italian Association of Organ Donors) and responsible for the press office.


Sep 1991Jul 1992

Master in Marketing and Communication

Sep 1988Jul 1991

International Studies


The majority of my interests allow me to exert my true creativity by allowing me to add my own personal touches:

• National champion and instructor of artistic rolling/ice skating• Member of FIV and participation to regattas• Design and architecture• Cinema• Painting• Drawing• Music• Sport activities.



Senior level communication Executive.

20 years’ high visibility experience - Corporate Communication, Brand Management and Design specialist.

Achievement-driven strategic Communication Executive with outstanding qualifications in all phases of corporate communication. Skillfull planner and developer of strategic communication and brand management programs, related to company consolidations and product promotions, with in depht program management experience from conception to implementation through team development and leadership skills. At ease also with budget limitations, deadlines, and high pressure situations. International qualification and background also as Interior Architect and Designer. Strong ability to influence thinking, forge strategic alliances and build consensus.


Adobe Photoshop
Photoshop skills include illustration, photo editing and manupulation.
Modeling and Design
3D Studio Max, Auto CAD, Microsoft Office Products, Mac iLife Suite.
Fluent language skills in Italian, English and French, both written and conversational in each language. Spanish reading and comprehension.




Johns Hopkins