Robby Robinson

Robby Robinson


Over 22 years of experience in marketing and business development.

  • Strong leadership, training, and organizational abilities.
  • Ability to develop and execute a marketing plan.
  • Excellent rapport building and relational skills.
  • Adept public speaker and presenter.
  • Ability to quickly learn new information, and implement a plan of action.

• Proficient at strategic planning, trade show planning and implementation, social media, direct mail, business development, promotional development, budgeting, and all aspects of marketing.


Industry experience: senior home health, senior home care, medical/pharmaceutical sales, training, marketing and advertising, business consulting, commercial real estate and development, sporting and outdoor industries.


Mentoring, Fly Fishing, Coaching Baseball

Work History

Work History

Director of Marketing

Visiting Angels

Manages and directs all marketing functions for the Winter Park, FL franchise. The Winter Park franchise is raked in the top 5% of the 450 franchises in weekly billable hours. Works with all skilled nursing facilities, rehabs, senior living facilities, 55+ communities, senior centers, and senior clubs in the franchise area. Partners with area churches for their senior care. Member of Winter Park, Orlando, and Maitland Chambers of Commerce.

Developed, organized, and chairs G.O.L.F. (Greater Orlando Life Fairs). G.O.L.F. is a collaboration of 20 (and growing) non competitive senior related companies. These companies include businesses such as Visiting Angels Home Care,  Gentiva Home Health, Vitas Hospice, Orlando Orthopedic Center, Easter Seals, Lighthouse of Central Florida, Center for Memory Disorders, Freedom Pharmacy, along with other senior services like long term care insurance and  financial services. G.O.L.F. hosts monthly health fairs at senior centers, churches, and 55+communities. In addition, this collaboration has led to cross marketing partnerships between these companies, where none existed prior.

May 1989 - Present


Florida Site Selectors, Inc.

Licensed commercial real estate broker specializing in site aquisitions for banks, federal credit unions, shopping centers, mitigation banks, convenience stores, and restaurants throughout Florida.Florida Site, Selectors, Inc., works on a consultant basis with their clients to establish target markets, and develop short and long term expansion plans. Past and present clients include, 7-Eleven, Dunkin Donuts, Peoples First Community Bank, Gulf States Federal Credit Union, Central Florida Educators Credit Union, Texaco Oil Company, Amoco Oil Company, Carse Oil Company, Taco Bell, Krystal Restaurants, and Sonic Restaurants.

Dec 2009 - Feb 2012

Founder - Owner

Revenue Rx

Revenue Rx is a medical/pharmaceutical consulting firm based out of Maitland, Florida. The goal of Revenue Rx is to assist physicians in recapturing lost income, in addition to finding new revenue streams. The result is a significant increase in patient care, and patient compliance. Revenue Rx assists physicians in areas such as setting up medical laboratories, physician in-office dispensing with insurance adjudication, billing, and lipid testing.Revenue Rx also contracts with representatives, establishes territories, develops sales plans, and designs collateral that is used in the marketing of the medical programs.

Dec 2008 - Nov 2009

Home Health Coordinator

Nurse on Call Home Healthcare

Home Health Coordinator for Orlando and Kissimmee physicians, with additional emphasis on hospital emergency departments. Coordinated the care for homebound patients through both their primary care provider and attending physicians in the emergency departments. My goal was to decrease the number and frequency of ED visits for common visiters to the ED presenting with post-MI anxiety, and frequent falls. In addition to solid referral numbers for primay care physicians, I achieved the largest referral volume for emergency departments throughout the company.

Dec 2000 - May 2005

Trainer/Specialty Sales Representative

Elan, Janssen, Cephalon Pharmaceuticals

5 1/2 years of pharmaceutical industry experience as a specialty sales representative and pharmaceutical trainer. Areas of specialty; Neurology, Oncology, Orthopedic Surgery, Gastroenterology, Psychiatry, Rheumatology, and Pain Management.

Developed territory plans, assisted in the hiring process of new representatives, and trained new and existing representatives. Member of Southest Regional Advisory Board.

Jul 1994 - Oct 2000

Manufacturer's Representative

D.P.&A./Gaines C. Smith

Sales and Marketing Representation for 28 outdoor sporting goods companies throughout Florida. Targeted national chains, distributors, wholesalers, and large independent stores. Developed marketing plans, organized co-op advertising, conducted product seminars, designed promotions, and participated in an extensive trade show schedule. Clients included The Sports Authority national headquarters, Sports Unlimited, and Bass Pro Shops.  Exceptional sales performance resulted in being named National Salesman of the Year for Fuji (1995-1999), Highest New Account Total - K-Bar (1999), St Croix Rods (1999), Falcon Rods (1997,1998), Brunton (1996,1997), LKL/Swiss Tech (1996). (7/94-10/2000).


Sep 1985 - May 1989


University Of Central Florida