Rotimi Omojola

  • 67 Oduntan Street, Ketu, Lagos
Rotimi Omojola

Digital Marketing Manager

Career Objectives

To work in tandem with a Digital Marketing Team in a challenging and competitive environment where I could improve my knowledge, capabilities and put them to use for the organization using digital media as a means of driving increased brand awareness, generating and developing leads, engaging the brand customers and driving returns on investment on digital marketing initiatives.

Work History

Work History
2014 - Present

Digital Marketing Manager

R. Braford Media
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain R. Braford Media's social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals(ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
2012 - 2014

Digital Marketer

Maximus Media
  • Devising strategies to drive online traffic to client's company website.
  • Tracking conversion rates and making improvements to the website.
  • Developing and managing digital marketing campaigns
  • Utilising a range of techniques including paid search, SEO and PPC.
  • Overseeing the social media strategy for the company.
  • Managing online brand and product campaigns to raise brand awareness.
  • Improving the usability, design, content and conversion of the company website
  • Responsibility for planning and budgetary control of all digital marketing drive
  • Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
2009 - 2012

Digital Marketing Executive

First Bank of Nigeria Plc.
  • Responsible for the design and implementation of the graphic elements on the group website and ensuring that all content on the website are in adherence with the bank's Corporate Identity guide.
  • Advise clients/Internal Stakeholders on strategies to reach a particular audience with graphic designs and multimedia animation
  • Responsible for creating design solutions that have a high visual impact for campaigns to be deployed on the digital space of the bank.
  • Responsible for creating and deploying designs for deployment on Social Media Channels
  • Create Images for use with weekly/monthly newsletter of the bank to be deployed to both external and internal customers.
  • Responsible for the operational management of the group website ensuring that it consistently maintains best practice guidelines on content accuracy, relevance, timeliness, aesthetics and usability.
  • Create web pages and carry other duties based on internal stakeholders needs as approved by the unit head within agreed turnaround times
  • Track and generate detailed monthly website traffic report. These would include page views, total number of visitors, number of unique visitors, referral sites, most viewed pages, location(country & city) of visitors, etc
  • Generate and implement continuous SEO on the website
  • Ensure real time online reputation monitoring and management of the brand across the social media platforms.
  • Identify threats and opportunities in user generated content surrounding the FirstBank brand and escalate appropriately
  • Optimize social media content through buzz creation, content creation and creative copywriting, etc
  • Identify and cultivate relationships with digital influencers on behalf of the brand Online customer engagement on all the social media platforms where the brand has an official presence
  • Liaise with FirstContact to ensure that all customer service related issues that are received via the social media channels are seamlessly handled in a timely manner.
  • Manage and track link building campaigns on social media channels

Accomplishments: Part of the team responsible for overhauling the corporate website of FirstBank in 2009 and 2012. A key decision maker in determining current‘ look and feel' of the current FirstBank's group web site while increasing the overall traffic to the website by over 200% in less than

2008 - 2009

Customer Service Officer

First Bank of Nigeria Plc.
  • Attended to bank customers and gave feedback on their enquiries.
  • Opened customer accounts and maintained proper documentation for all branch accounts.
  • Ensured customers' transactions and requests were well handled and processed efficiently, minimizing waiting times.
  • Assisted customers in dormant account reactivation, balance verification and funds transfer processing.
  • Ensured due diligence in verification and processing of outgoing financial instruments.
2007 - 2008

Cash Officer

First Bank of Nigeria Plc.
  • Managed both local and internal funds transfer requests from customers and staff
  • Correctly processed and posted bulk transactions Salaries and co-operative loan deductions.
  • Processed and posted fixed deposits transactions monthly.
  • Rendered weekly and monthly reports to various reporting lines and highlighted exceptions where necessary.

2006 - 2007

Accounts & Clearing Officer

First Bank of Nigeria Plc.
  • Prepare and process cheques for clearing
  • Balancing of suspense accounts
  • Preparing and processing salary schedules.





Certificate in Web Development



Simon Page Business School

CAM Diploma in Digital Marketing



Abinibi Creative Academy

Certified Design Professional



Pan-African University (School of Media and Communication)

Certificate in Creative Design and Digital Communication

Jan 2004


Certificate in Creative Design and Digital Communication

B.Sc. Biochemistry



World Organization of Webmaster

Associate Web Professional



Microsoft Office

Using Microsoft Office as a business tool.

E-Mail Marketing

Using Mail Chimp as an email marketing tool

Pay-Per-Click / Google Adwords

Usage of Adwords to drive lead generation and business sales

Facebook Marketing

Usage of Facebook Marketing to drive Business Objectives

Web Content Management

Web content management skills using Dot Net Nuke, Wordpress and Joomla


Expert Usage of CSS 2 and CSS 3


Expert web design skills using HTML 3  and HTML 5

Graphic Design

Expert at using Adobe Photoshop, Corel Draw and InDesign as Design Tools