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Position: Art Director / Designer / Creative

Language: English

Experience: 7 years

Age: 31

I am a conceptual art director with strong design, typography and photography skills. I am currently working at Sugar in Durban as the head of art direction and design. I work well in a team or on my own and enjoy the challenge of managing the creative work in the studio. I can take work from concept to scamps and am proficient in all current mac programmes.

Work experience

Senior Art Director

Saatchi & Saatchi / Old Shanghai

As the senior art director my main responsibilities were Mitsubishi and Tempest Car Hire - handling all new concept briefs, presentations, TV and photo shoots and helping the CD to oversee the rest of the work in the studio.

Other brands at Old Shanghai - Spekko Rice, Mercedes After Sales, Fuso trucks, Freightliner and Michael De Broglio Attorneys.


2008: *One show finalist for Cape Union Mart sandcastles.

          *Cannes Lions shortlist for Cape Union Mart sandcastles.

          *One show merit award for King James Remember book. (shared award within creative department)

          *Silver Loerie for King James remember book. (shared award within creative department)

          *Bronze Loerie for Levi's Loop experiential CRM campaign.

          *2nd place in the annual times young creatives award at the Design Indaba.

2007: *Gold Loerie for Levi's Loop - experiential campaign.

          *R.U.M. Award (Diageo Really Unforgettable Marketing) for Captain Morgan - The Captain's Mates.

2006: *Bronze Loerie for Johnnie Walker Striding Man society.

Jan 2011Present

Head of Art Direction and Design


I joined new start up agency Sugar as head of art direction and design. In the short time i have been here we have won the Jockey account, Fry's Vegetarian BTL account and the Hooters account.

My role is to oversee the creative work happening in the studio, work on all new pitch briefs and implement systems that make the studio run more effectively.

Oct 2009Jan 2010

Art Director / Designer

Freelance South Africa

I freelanced between Cape Town and Johannesburg. In Cape Town i worked on a pitch for Tata, at new start up agency Big Wednesday, which we won. (

In Johannesburg i freelanced at Cross Colours - working on Nando's, Konica Minolta, Sasol and the Castle lite BTL pitch, which we won. (

Nov 2008Oct 2009

Art Director / Communication Designer

Freelance Art Director / Designer

I freelanced at JET, Evoke, Baber Smith and Inferno on various briefs and in various roles. Jobs varied from ABL concepts, art direction to graphic design, events, illustration, microsites for promotions and drawing up black and whites for presentations to clients. Clients worked on were American Express, Adidas, Jamesons, Nokia and Unilever.

Jun 2008Nov 2008

Art Director / Graphic Designer

Billington Cartmell

I started off freelancing at Billington Cartmell for two weeks and ended up staying on for five months.

As an art director i worked on a lot of conceptual briefs for pitches and existing clients such as Moet & Chandon, Lloyds bank, Reckitt Benckiser, Lucozade sport, Freesat, Ribena, Morrisons, Youngs organic beer range and Castrol oil - taking briefs from concept to mac visual and presentation stage.

Nov 2006May 2008

Art Director / Designer / Creative

King James

I worked as part of a through the line creative team across all King James RSVP brands. Including Levi’s, Johnnie Walker, Windhoek Lager, Bell’s Whisky, Cape Union Mart, Parmalat, Hang Ten, and Cube fashion stores - creating captivating promotions, print and unforgettable events.

King James won South Africa’s Ad Focus medium sized agency of the year 2007.

Nov 2004Nov 2006

Art Director /Graphic Designer

Oscar Tango marketing

Worked as part of a creative team on a variety of design, direct mail, events, and promotions, but specialising in below the line and direct marketing.

Brands worked on: Johnnie Walker, Bells Whisky, Levi Strauss, Captain Morgan, Mortgage SA and Classic Malts of Scotland.

Jun 2003Nov 2004

Trend spotter - Youth insight consultant

Instant Grass

Worked as a youth trend forecaster and field marketer on many exciting projects.

Brands worked on: K-Swiss, Lipton Iced Tea, Levi's, 5fm radio, Nike and Red Bull.

Instant Grass won the Financial Times specialist marketing agency of the year 2004.


I can easily draw up concepts to scamp stage and am often asked to draw up agency presentations in black and whites to show clients.
Computer Abilities
I am a whizz on the mac and use Indesign, Illustrator and Photoshop on a daily basis. I can also work in Freehand and Powerpoint if i need to. I also have a full understanding of Digital and social media.


Jenny Ehlers

Colin Jones

Nina Daniels



Jan 2002Nov 2004

Art Direction and Graphic design

Red and Yellow school of advertising

I completed a 3 year marketing diploma in Art Direction and Graphic Design while Brian Searle-Tripp and Allan Raff were still running the creative side of the school.

Red and Yellow was founded by Ogilvy & Mather Rightford Searle Tripp & Makin, now just called Ogilvy and acted as a feeder school to Ogilvy South Africa. it is now fully independant.

The school offers courses in Marketing, Copywriting, Art Direction and Graphic Design with all students working on live briefs with a chance to present to real clients in a pitch situation.

Jan 1994Nov 1998

High School University Exemption

Glenwood High School

Subjects: English - Afrikaans - Art - Geography - Maths - Science - Detention