Email Program Manager
PETCO Animal Supplies, Inc
- Lead and developed all aspects of Petco's multichannel PALS Rewards loyalty emails, brand email communications and store promotional emails during program overhaul.
- Defined the contact strategy and roadmap for the email marketing channel including segmentation, content, offers and goals.
- Worked with external third parties and vendors to implement projects and improve email operations.
- Assisted with the implementation of new Campaign Management platforms and execution processes.