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  • Extensive experience: Google Analytics, email marketing, social media, data analysis implementation and report building
  • Intermediate experience using other web analysis systems such as Omniture, Coremetrics, etc. 
Content Management Systems
  • Managed and implemented multiple content management systems including: Adobe, SiteFinity, WordPress, SquareSpace, etc. 
  • Extensive content curation and segmentation experience for websites, apps, email campaigns, digital advertising and social media campaigns. 
  • Management of customer information in multiple CRM platforms including: IBM SIlverpop Engage, SalesForce, Insightly, e-Dialog, etc.
  • Advanced campaign strategist including ROI, segmentation and lifecycle creation.
Email Marketing Platforms
  • Certified Professional user of IBM SIlverpop's Engage Email Marketing Platform, extensive experience with e-Dialog/Ebay Enterprise Solutions, StrongMail, MailChimp and others.
  • Extensive database management, creation, integration and segmentation experience via all of the platforms above and other SaaS based systems. 
Social Media 
  • Extensive experience with social media audience acquisition, engagement, promotions, and advertising via over a dozen platforms including: Facebook, Twitter, YouTube, Google+, Instagram, Pinterest, Vine, Snapchat, and more. 
  • Experience implementing and using enterprise level social monitoring and engagement platforms including: Falcon Social, Spredfast, Radian6, HootSuite and Sprout Social

Work experience

Oct 2012Present

Director, Digital Media Marketing & Communications

Georgia Aquarium
  • Lead the digital media team in the development of strategy for web, email and social media marketing initiatives to promote Georgia Aquarium in order to drive ticket sales, member acquisition and continued customer engagement.
  • Managed the creation and launch of redesigned Georgia Aquarium website in March of 2015 resulting in a 20% lift in site traffic
  • Consistently improved online tickets sales over 10% year over year for the last 3 years
  • Consistently increased traffic to website and blog from social media and email channels by 20% year over year for the last 3 years.
  • Improved overall website user experience by streamlining ticket purchase process and site navigation.
  • Oversaw email redesign, campaign segmentation and personalization strategies in order to improve email revenue over 30% per year for the last 2 years.
  • Oversaw database reorganization and integrations to triple the amount of customer data available for segmentation and execution of email, social media and digital advertising campaigns. 
  • Implemented improved analysis and digital advertising retargeting strategies throughout Georgia Aquarium digital channels to maximize advertising spend and segmentation reach.
  • Implemented email lifecycle strategies to improve member acquisition and retention, donor retention, and increase subscriber engagement.
  • Drove social media strategy for increased audience  engagement and member acquisition.
  • Increased social media followers over 20% per year for the last 2 years.
  • Managed the award winning Pin The Names On the Penguins contest via Facebook (2013 Atlanta Marketer of the Year-Best Social Media Campaign)
  • Oversaw launch of award winning online Animal Guide tablet app (2013 Interactive Media Award for best website/digital presence in the Animals and Wildlife category) 
Apr 2012Oct 2012

Email Program Manager

PETCO Animal Supplies, Inc
  • Lead and developed all aspects of Petco's multichannel PALS Rewards loyalty emails, brand email communications and store promotional emails during program overhaul.
  • Defined the contact strategy and roadmap for the email marketing channel including segmentation, content, offers and goals.
  • Worked with external third parties and vendors to implement projects and improve email operations.
  • Assisted with the implementation of new Campaign Management platforms and execution processes.
May 2011Jan 2012

Email Product Manager

InterContinental Hotels Group
  • Drove strategy, new development, and performance enhancements for the email marketing channel.
  • Coordinated tactical analysts, developers, and functional subject matter experts to create holistic product solutions for customers and stakeholders across multiple channels.
  • Managed end to end product lifecycle from idea inception through development and launch, leveraging specialists, operators, and stakeholders along the way.
Aug 2004May 2011

Email & Social Media Marketing Specialist

AirTran Airways
  • Managed over-arching social media campaigns including social media strategies, distribution/partnership channels, content planning, engagement, etc.
  • Lead efforts to devise system of measurements and key metrics to understand effectiveness in terms of social media penetration and impact of social media perceptions.
  • Wrote content, proofread, edited and developed AirTran Airways email campaigns for all marketing initiatives, including 4 major monthly campaigns.
  • Developed and implemented Lifecycle Marketing Initiatives, including Triggered Campaigns, Relevancy Surveys, and Multivariable Testing.
  • Single handedly launched Twitter and Facebook Accounts for AirTran Airways and AirTran U and subsequently promoted to Email & Social Media Marketing Specialist in May 2010.
  • Promoted to Email Marketing Specialist in October 2008.
  • Hired as Online Support Coordinator: oversaw User Acceptance Testing for online applications for the AirTran website and developed system to log passenger website complaints and issues



B.A. - Medieval History

Oberlin College
  • Minors: Russian Studies, Politics, & Art History