Rose Hoyle

Rose Hoyle

Work History

Work History
Dec 2007 - Present

President / Owner

RTH Consultants LLC

Cosmetic Consultant & Contractor skilled in all aspects of Fragrance and Product Development for the Cosmetic, Toiletry and Fragrance IndustrySPECIALTIES INCLUDE:

  • Fragrance Development/Evaluation 
  • Product Development / Product Formulation / Formula Re-Engineering
  • Project Management & New Business Development
  • Process / Systems Development & Implementation

      Development and certification of Organic (USDA and NSF ANSI 305), Natural (NPA) and Green Fragrances and Products. 

       Experience with Start-up Organizations.Strong understanding of Regulatory Issues, Quality Assurance, Operations and Manufacturing.

      Preparation of MSDS according to OSHA Hazard Communication Standard (HCS) following the 16-section format established by the American National Standards Institute (ANSI) standard for preparation of MSDS's.

·    Manage Fragrance, Product Development and R&D for Start-Up client that retails evidence-based organic, natural and green nutricosmetic, cosmeceutical and neutraceutical products following NPA/EcoCert guidelines.

·Direct Creative Fragrance Development for Leading Mass Market Fragrance Retailer successfully launching over 25 new and re-engineered fragrances and ancillaries.

·Manage Fragrance, Product Development and R&D for a Brand Leading Natural Retailer marketing/developing various organic, natural and green personal care products.  In process of certifying entire line to comply with USDA, NSF/ANSI 305 or NPA Guidelines.

·Reorganize R&D Lab / Implement Product Development Process for Leading Contract Manufacturer specializing in Cosmetic Formulation

Oct 2005 - Aug 2007

Vice President Technical Product Innovations/R&D & Formula Control

Beauty Avenues (a division of Limited Brands)

Led the creative and technical aspects of Product Development for Fragrance, Fragrance Body Care, Personal Care/Treatment, Beauty and Home Fragrance.The scope of my responsibility increased and included core brands from Bath & Body Works, Victoria’s Secret Beauty, White Barn NY and Slatkin & Co. as well as Specialty Brands inclusive of, but not limited to Dr. Wexler Derm, C.O. Bigelow, Fekkai Hair, Niadyne Skin, Spa Brands, American Girl, and Aroma Therapy.I directed a staff of 31 creative and technical professionals in 3 locations: NY, NJ, and OH.

  • My team developed and launched over 3,000 SKU’s per year.
  • Key liaison between Merchants and Operations.Successfully translated the Client’s vision from ideation to concept to saleable product while adhering to Operational guidelines and SOP’s.
  • Received approval from the Executive Management Team to implement my proposal to revamp the existing Product Development Process.Selected to develop and implement a comprehensive action plan for the introduction and implementation providing training & support to cross-functional teams to raise awareness and achieve a seamless transition.
  • Maintained compliance of all BBW and VSB products per industry guidelines set by IFRA, TSCA, COLIPA, ICMAD, NOP, NSF, REACH, etc.
  • Selected to co-lead a complex multidisciplinary effort to improve the entire “Costing and Commercialization” process.This included establishing realistic targets, aligning cross-functionally and achieving goals.
  • Initiated the Platform Base Program.The objective was to identify and categorize existing, high performing, high quality products that would deliver the client’s vision with unprecedented speed to market and cost efficiencies.
  • Improved store productivity by identifying new business partnerships, opportunities and technologies that support the client’s short and long term Business Growth Plans.As part of the Business Development Team, we introduced technologies such as Niadyne (Wexler), and Zytrel (sustainable anti-bacterial agent); developed partnerships with Miraval and American Girl; and developed partnerships with Harry Slatkin, Ian Ginsberg, etc.
  • Introduced a collaborative, metrics based Vendor Selection process based on a matrix which highlighted strategic vendors strengths and weaknesses providing logical rational for selection.
  • Member of a Task Force charged with establishing a defining “Natural” in today’s market and establishing internal guidelines for developing a "Natural" product. 
  • Instilled a high level of professionalism into the Product Innovations team transforming them into a recognized Center of Excellence. Supported a High Performance Culture by empowering the team and fostering an atmosphere of craftsmanship – technology with style, driving resolution-based communication.
Apr 2004 - Oct 2005

Vice President Product Development/R&D

Bath & Body Works (a division of Limited Brands)

Led the creative and technical aspects of Product Developemtn for Fragrance, Fragrance Body Care, Personal Care, and Treatment for Bath & Body Works.  I directed a technical staff of 11 people.

  • My team successfully developed and launched over 1,000 SKU’s per year.
  • Collaborated with Executive Vice President to create a new model of working with key strategic vendors to advance vendor relationships and heighten productivity.We optimized processes, eliminated non-value added steps and refocused concentration on value-added activities.
  • Proactively embarked upon an ambitious project to revamp the Product Development Cycle delivering a world class end-to-end Product Development Process.This streamlined workflow improved efficiencies and eliminated redundancies delivering a key competitive advantage by balancing speed with quality.
  • Redefined the Product Innovations role and integrated it with the commercialization process by redefining milestone activities, balancing quality and agility with speed and risk.
  • Integrated the Technical Product Innovations team with other internal teams by re-aligning their roles & responsibilities, assigning accountability & ownership to complement and promote cross-functional partnerships.
  • Focused on the identification of Intellectual Property, strategic technology platforms and new ingredient introductions resulting in new product opportunities required to support the Client’s long and short-term Brand Growth Plans.
Feb 1998 - Mar 2004

Director Technical Product Development/R&D

I directed Global Product Development activities for 3 divisions of Unilever Cosmetics International namely Calvin Klein Cosmetics, Unilever Prestige and European Designer Fragrances.Fragrance Brands included were Obsession, Eternity, cK one/cK be, Crave, Contradiction, Moment, Nautica, Vera Wang and BCBG Max Azria, Karl Lagerfeld, Chloe, Cerruti and Valentino.Color Cosmetics included CK Color Cosmetics and Skin Care as directed by Dr. Patricia Wexler.I managed a technical staff of 8.

  • My team developed and launched over 400 SKU’s per year.
  • Managed the Global Product Development of all fragrances, toiletries, skin care, treatment, OTC drugs and home environment products.
  • Industrialized Formulae from Laboratory to Pilot Plant to Manufacturing.Engineered the manufacturing process, documented the approved process and supervised both pilot and first production for U.S and European manufacturers.
  • Directed the re-engineering of all Master Brand Fragrances to be IFRA compliant and DEP-free with Fragrance Suppliers.
  • Developed and implemented a Fragrance Sampler Approval Plan which minimized the time manpower and resources required to develop Scented Samplers.
  • Key liaison between Marketing and Operations.I maintained open communications between Marketing and all other corporate departments with specific emphasis on interactions with QA, Operations and International.Primary contact with Fragrance Suppliers and Contract Manufacturers responsible for Vendor Selection making sure all deliverable were on time and quality expectations were met.
  • Partnered with and managed co-development with outside vendors for Skin and Home.
  • Directed all Product Development activities including Stability Testing, Compatibility Testing, Microbiological Testing, Toxicological Integrity, and Claims Substantiation.
  • Responsible for the development and management of annual PD budget, capital requirements and manpower plans.
  • Established standards for scientific integrity and ethical performance of products and staff.I provided leadership, managerial and technical direction to subordinates.
Feb 1990 - Jan 1998

Manager Product Development

Calvin Klein Cosmetics Company

I led the domestic Product Development activities for Calvin Klein Cosmetics.Brands included Obsession and Obsession for men, Eternity and Eternity for men, Escape,, cK one/cK be, Crave, Contradiction, Moment.

  • Developed and launched over 150 new SKU’s per year.
  • Formulated all fragrances, toiletries and personal care products for these products moving product formulation from the vendor control to in-house control.
  • Engineered the manufacturing process, documented the approved process and supervised both pilot and first production in the U.S.
  • Brought all product formulation in-house establishing full creative control.
  • Responsible insuring a 3 year shelf life for all products.This was substantiated via Stability Testing.
Nov 1979 - Jan 1990

Manager New Product Concept & Developement


Manager New Product Concept & Development (1985 – 1990)

Perfumer’s Assistant – Personal Care and Home Fragrance (1979 – 1984)

  • Held postions such as Perfumers Assistant, Analytical Chemist and lastly Manager of the New Product Concept and Development Lab.
  • Responsible for translating Marketing strategies into tangible products incorporating new & innovative fragrance technologies for fragrance, personal care and home care products.




Manhattan College

Bachelors in Biology with a minor in Psychology.

1984 - 1988


Fairleigh Dickinson University

Masters Art in Cosmetic Science

Pilot program for industry recognized Masters Degree with concentration in Marketing.


Society of Cosmetic Chemists

1980 - present

Cosmetic Executive Women

1989 - present


Rose is a tireless leader who strives to implement innovative yet comprehensive ideas in a fast-paced changing environment. She is thorough and demands excellence from herself and team and is highly accountable for her work.” July 10, 2008

Joel Burdick, PhD , Director Product Safety, Beauty Avenues worked with Rose at Limited Brands

Rose is a very strong and effective leader and manager. She possesses very keen insights of her colleagues, whether they are at the same level, above, or below. She's an effective team builder with excellent instincts on getting goals accomplished. Rose is an excellent listener and collaborator who will work through the group’s strategy. She is very good at influencing people, while being open minded and allowing herself to be influenced on the proper course of action. Her knowledge of cosmetic product development and formulation is extensive. Rose integrates well with other departments and makes sure the overall strategy is followed.” April 28, 2008

Konstantinos Lahanas , Director Formulation Innovation, Limited Brands reported to Rose at Limited Brands 

“Rose Hoyle was an effective, creative, and professional leader with a vision for the future at Beauty Avenues. She was instrumental in creating and implementing speed to market program which was one of many innovative programs she installed. She created from the ground up Laboratories and Product Development system to help her company and many of her vendors speak and communicate on the same level. Lastly, I feel very comfortable in recommending Rose.” April 11, 2008

Moe Witwit , Vice President of R&D , Thibiant International was a consultant or contractor to Rose at Limited Brands

“Rose exhibited a high degree of confidence in herself as well as in others. she tolerates a great deal of pressure, and she quickly assumed a strong leadership role when action was needed. She influenced her team to perform better. Rose always made sure that R&D team was an important part of the organization. I enjoyed working with Rose and learned a lot at Beauty Avenues.” April 3, 2008

Michelle Lou, Manager,Formulation Innovation, Beauty Avenuesworked indirectly for Rose at Limited Brands

“Rose is a diligent hard worker. She reviews thoroughly everything that is submitted by her. Very conscientious. Super smart individual.” March 25, 2008

Josephine Giliberti, Executive Assistant, VSD - Internetworked with Rose at Limited Brands

“Rose is a true professional with exceptional organizational skills, managerial skills and a depth of technical expertise that is both accurate and vast. Highly recommended.” January 21, 2008

Jim Berkrot, VP, Sales & Marketing, San-Mar Laboratories, Inc.worked with Rose at Limited Brands

As Director in Calvin Klein Global Marketing I worked closely with Rose Hoyle for several years on the global fragrance and product development for all new Calvin Klein brands. Rose is a true professional with great technical product knowledge. She is very detail-oriented, has good leadership skills and is a great team player. I would highly recommend Rose for employment.” April 7, 2008

Susan Kelly, senior director, coty prestige worked with Rose at UCI

“Rose is a gifted professional with the ability to manage many projects - large and small - and several levels of people, making it all look effortless. Her extensive experience and warm, personable nature make Rose a delightful colleague. She shares her knowledge readily and motivates others to innovate through collaboration.” April 3, 2008

Sheila Sullivan, Director of Consumer & Public Affairs, Unilever / Unilever Cosmetics International worked with Rose at UCI

“Rose is a thorough and organized professional who always delivers the end result. She has excellent follow through skills and continually provides updates and information as needed. Any project I worked on with Rose was always completed with excellence in the required time frame.” April 2, 2008

Dee Manfra, Director Purchasing, Unilever Cosmetics Internationalworked with Rose at UCI

“I truly enjoyed working with Rose, her knowledge and can-do personality makes her a valuable asset to any team and a pleasure to work with. A true professional with great organizational and managerial skills, her creative, insightful, and energetic support of all areas in supply chain, contributed to the success and growth of the operation. Highly recommended.” March 30, 2008

Kevin Whelan, Director of Operations Engineering, Unilever Cosmetics International worked with Rose at UCI

“Rose is a consummate professional within the Research and Product Development arena. She is proactive and has a high sense of accountability to the business results. From a human element she is friendly, engaging and can stand tough when needed. I would hire her as a part of my team without reservation.” March 26, 2008

Katherine Cullin, VP Marketing, Calvin Klein Cosmetics / Unileverworked with Rose at UCI

I had the pleasure of working with Rose in The New Product Concept + Development group at IFF. At the time, this was a new group created to provide exclusive and innovative technology + applications to key clients. Rose was incredibly open to the consumer insight and she was the best at translating insights and ideas into unique product applications. Rose was also expert at explaining product technology + ingredients benefits into easily understandable attributes that could be included into product positioning. As a mentor to me, Rose taught me about product creation, often bringing me right into the lab, to see the trials and the finished products. She worked on quite a few product concepts, over ten years ago, that I have seen come to the marketplace as recently as this year! She is innovative, creative and a top expert in her field.” April 21, 2008

Lori Smith, New Products & Concepts / Consumer Research, IFFworked directly with Rose at IFF


 I am seeking an entrepreneurial environment where I can make a positive impact to the success of the Company.  I am a "hands on" and "willing to do whatever it takes" kind of leader, happy to partner at multiple levels in an effort accomplish the team's short or long term objective. 


"Fragrance-Containing Polymeric Particles Suspended in Antiperspirant and/or Deodorant Vehicle "; Lindauer, J.I.; Reich, S.L.; Trizzino, R.L.; Suran, V.M.; Cincotta, D.E.; US Patent No. 4,934,609

"Antiperspirant and/or Deodorant Stick Having Suspended Therein Fragrance-Containing Polymeric Particles"; Lindauer, J.I.; Reich, S.L.; Trizzino, R.L.; Suran, V.M.; Cincotta, D.E.; US Patent No. 4,731,243

Core Competencies

Fragrance development,

Fragrance evaluation,

Product development,

Product evaluation,

Competitive product analyses,

Brand reviews,


Prototype development,

Marketing liaison,

Strategy development,

Portfolio management,

Scale-up & process engineering,

Product testing (shelf-life, safety, claims, etc.),

Integrated process design & implementation,

Business development,

Early stage start-up's. 


I am a Cosmetic Executive skilled in Fragrance Development, Product Development & R&D for the beauty industry. I’ve been working in development for well over 25 years with the distinct privilege of learning from some of the industry's leaders and legends. My background & experience have helped me develop an invaluable expertise in conceptualizing, developing and executing marketing objectives and brand strategies.My career began at the bench where I spent over 15 years formulating fragrances, personal care products, candles and potpourri. With this hands on foundation, I earned executive level positions at Calvin Klein Cosmetics, Unilever Cosmetics International, Bath & Body Works and Beauty Avenues, the operational arm of BBW, Victoria’s Secret Beauty, WBNY and Slatkin & Co.Since 2007, I have been the President of my own company, RTH Consultants, where I offer a unique blend of creative and technical expertise specializing in NATURAL and ORGANIC. My creative Product Development background is diverse and rich while my Formulation experience provides me with the ingredient and technical expertise needed to create market leaders - the right product at the right price at the right time. Familiar product forms include Fragrance, Body, Bath, Skincare, Hair Care, Oral Care, Baby Care, OTC, Pet Care, Flavors, and Ingestibles.