Rose Lee Penumaka

Digital marketing

Summary

Total experience of 3.5 years in Digital Media field – SEO (Search Engine Optimization), SMO (Social Media Optimization), SERM (Search Engine Reputation Management), Web Analytics, Search Engine Marketing (SEM), Web Hosting and Maintenance. Got 2.5 Years solid background in managing Relevant Keywords, Bidding & Budget strategies, measuring success of online marketing & Optimizing to increase Brand/ROI. Detailed understanding of Google Ad words & Ad center editors, Google Analytic & Other various online marketing tools.

Worked for Seo24by7, London, UK from July 2010 to May 2012 as SEO Executive. Ü Worked for Seo guys tech soft, Visakhapatnam, India from June 2012 to October 2013 SEM Executive/Analyst. Ü Worked for People Combine Education Initiatives , Hyderabad from November 2013 till date as Senior SEO/SEM ExecutiveWork History

Work History
Nov 2013 - Present

Digital Marketing Executive

People Combine Education Initiatives, Hyderabad
  • Translating clients’ goals and objectives into actionable and measurable digital marketing programs.
  • Delivering multi channel campaigns across e-mail, web, mobile, and social media.Identifying key areas for improvement.
  • Creating, managing and editing content in a web-based environment.
  • Providing support to other production team members.
  • Managing Google AdWords campaigns.
  • Work with Facebook Ad Campaigns, Email Campaign and SMS Campaign.
  • Defining campaign goals.
  • Monitoring social media channels for trends and opportunities.
  • Creating an inbound and outbound digital marketing strategy.
  • Conducting keyword research.
  • Driving new digital sales.
  • Making recommendations to senior management.
  • Uploading website content using content management systems.
  • Managing key external and internal partnerships.
  • Maintaining e-commerce platforms and applications.
  • Executing e-mail marketing programs.
Jun 2012 - Oct 2013

Executive Analyst

SEM
Worked for guys tech soft, Visakhapatnam, India from Executive Analyst. Ü
Jul 2010 - May 2012

Seo Executive.

Worked for,, UK from as SEO Executive. Ü
2000 - 2003

Editor

Search Engine Marketing, PPC Management, Analytics
SEM:, Keyword Research. Applications-MS Office, Google Adwords Editor, Adobe Photoshop. Applications: Google Ad words & Bing Ad center Editors, Google Analytics Operating systems Window XP/VISTA/.

Education

Education

B.Technology

Jawaharlal Nehru Technological University

M.Sc

Middlesex University