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Work experience

Feb 2015Present

Events Marketing Executive

University of Manchester

Currently supporting the Marketing and Communications Manager in driving awareness and sales of The University of Manchester's Events Program.

Key Achievements

Set up a Social media advertising strategy and implementation focused on Facebook and Twitter platforms to drive awareness and allow potential visitors to book directly from social media improving the customer purchase journey and thus increasing sales by 22% once social media had been actively delivered for 5 weeks.
Educated the events department on innovative social media practices through delivering a "lunch and learn" program which educated any marketing colleagues on Instagram best practices and other topics of interest in a fun and engaging way.

Mar 2013Feb 2015

Marketing Executive

Rubi Blu Group

Rubi Blu is a prestigious hairdressing chain in Sydney, Australia. I was appointed as Marketing Executive and tasked with establishing a marketing division using my Social Media expertise as an active hair and beauty Blogger/ Vlogger in order to grow the client base.

Key Achievements

  • Establishing and developed a marketing division, implementing plans, with strong focus on online marketing
  • Monthly redevelopment of the website, planning and managing SEO integration Managing blog, communication and PR activities
  • Running B2B and B2C SEM campaigns (Google, LinkedIn and Facebook PPC campaigns)
  • Brand, social media and community management (create Twitter and Facebook profiles/pages, developing fan and followers base)
  • Identifying suitable trade shows, negotiating and organising exhibition stands & materials
  • Networking offline as well as online via Twitter, Facebook and LinkedIn 
  • Online reputation, industry and competitor monitoring
Apr 2012Jan 2013

Credit Controller 


Provided impressive level of account management, while showing the ability to manage complex processes within the broader finance team with the utmost confidentiality to ensure that Mediacom's financial interests are protected, while enabling the benefits offered by credit arrangements to benefit the business.

Key Achievements
Undertook comprehensive overhaul of corporate credit policy to successfully reduce bad debt rate from 3.5% to 2.2% in a 6 month period
Managed accounts receivable and through a robust approach to customer relations reduced the credit period from 90 to 60 days.

Apr 2012Jan 2013

Beauty, Fashion and Travel blogger

During this period I travelled Asia and set-up a blog to document my trip. It was during this period that I discovered my passion for digital marketing, social media specifically. I have now acquired an engaged fanbase of 4,000 followers across all platforms who look to me for my thoughts on the latest fashion, beauty and celebrity trends.

Oct 2008Nov 2010

HR Advisor


Delivered a proactive and flexible HR service by providing relevant and appropriate HR support to all employees, whilst driving best practice and ensuring compliance with all company procedures, documented policies and employment legislation.

Key Achievements

Interpreted and researched employment law and HR best practices to ensure advice and guidance was both accurate and up to date.
Ensured management teams are appropriately updated on new employment legislation. Ensured all appropriate policies, procedures and legal requirements are adhered to with clear audit trails and maintained all personnel records in accordance with Data Protection Act.

Led the change and communication of a new maternity/paternity policy to relevant employees, assisting with any queries and ensuring all relevant paperwork is produced whilst offering advice and support.
Arranged and supported disciplinary and grievance hearings within policy, producing own correspondence using standardised business formats.


Jun 2014Jan 2015

Diploma of Business 

A H & B College
Sep 2005May 2007


Turton Media Arts College

English Literature - C

Theatre Studies - C

Media Studies - C