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Highly creative Visual Merchandising and Marketing Coordinator with over 10 years experience utilizing a communicative management style encompassing all team members. Recognized successes developing promotions and directives that are implemented across an entire banner. Passionate brand advocate utilizes business and management expertise to create visual setups, floor plans, compelling windows and POP displays that increase sales and traffic flow. Showcases leadership skills when building new stores from the ground up; utilizes strong understanding of retail operations to ensure each location is opened successfully.  Big picture thinker earns the trust of Senior Management with strong negotiation skills and start to finish brand representation.

Areas Of Expertise

Directive Creation
Engaging Presentations
Training, Coaching & Development
Store Openings & Logistics
Customer Service Excellence
Solid Retail Knowledge
Brand Representation
Team Building
Oral and Written Communications

Work experience


Merchandising Specialist

Rogers Communications

Accountable for the preparation and timely execution of the communication tools in support of the merchandising strategy for the Rogers & Fido  banners as they align with the overall company product and service objectives for the Retail channels.  Responsible for managing and updating the Merchandising content for Rogers and Fido Corporate Retail and Dealer channels.

Selected Achievements & Contributions

  • Prepared and executed weekly and quarterly Rogers & Fido brand merchandising direction and plan-o-grams for Corporate Retail and Dealer channels.
  • Managed the catalogue of current Retail in-store collateral and devices for Corporate Retail and Dealer channels for the Rogers and Fido Brand.
  • Provide Regional Merchandising Managers with merchandising and presentation training tools to meet all required merchandising standards to ensure that the merchandising strategies are clearly communicated and understood at Retail store level.  
  • Developed and maintained strong working relationships within the Merchandising, Marketing, Hardware and Operations teams and external suppliers to ensure effective and timely execution of all communications.
  • Work with Collateral Distribution Account Reps to ensure ample on-hand quantities and appropriate distribution of all in-store merchandising components.
  • Timely and accurate communication of new product launches and fixture rollouts for the Rogers and Fido brand.
  • Created work back schedules and placed collateral orders for new stores ensuring all collateral arrived in store on time.
  • Manage documents through French translation dept as required. 

Visual Merchandising and Marketing Coordinator

Athletes World

First brought on as Co-Manager for this brand new location in the thriving Vaughan Mills Shopping Centre and took on added responsibility as Field Coordinator for the banner. Previous successes in visual merchandising at the store level resulted in promotion to newly created position as Visual Merchandising and Marketing Coordinator tasked with managing communications between head office and stores across Canada, developing plan-o-grams, organizing photo shoots, creating company-wide visual directives and leading visual set-ups with store openings.

Selected Achievements & Contributions

  • Collaborated with Visual Merchandising Manager to develop creative POP, participating in brainstorming sessions on window concepts, in-store promotions and in-store VM plans.
  • Created compelling monthly visual directives for changeovers and in-store initiatives, working with Buying, Operations and Marketing to ensure alignment with business objectives.
  • Played a key role in developing concepts for quarterly photo shoots, collaborating with buyers, graphic designer and Visual Merchandising Manager that were used for all in-store, window POP and website across Canada.  
  • Managed Social Media sites Facebook and Twitter with updating content to coincide with current promotions and product launches.
  • Trained District and Store Managers across the banner to ensure VM directives and standards were consistent across the country.
  • Regularly traveled to under-performing and low-volume locations and spent additional time reviewing the execution of VM displays and POP to increase presentation and traffic flow.
  • Ensured that POP and visual presentations were executed according to directives by composing and implementing a VM Checklist for District Managers to use during store visits. 
  • Actualized VM standards for processes such as cross-merchandising and managing high inventory and low inventory layouts during store set up from the ground up that was utilized across the banner.
  • Alleviated challenges of executing VM standards resulting from varies store layouts by composing a mock layout of product and POP to identify challenges and quickly change specifications to adapt to specific locations.
  • Managed store merchandising layouts and product placement for new store openings, ensuring each location was opened on time and successfully.


Athletes World, Vaughan Mills
  • Supervised 15 – 20 employees at any given time and worked closely with each individual to track progression and establish goals and action plans for each shift.
  • Ability to optimize sales force resulted in the Best Performing Store award in the entire company in 2005, coming in at 25% over target.
  • Implemented visual standards and directives as well as seasonal changeovers, ensuring that pricing strategies and signage were in place.
  • Strong ability with working on individual strengths and weaknesses and develops tailored performance plans to build employees and help them grow within the company.
  • Consistently achieved high-margin daily sales goals, utilizing strong up-selling abilities and intuitive listening skills to provide customers with add-ons that complimented their purchase.

Store Operations Manager

Sport Chek- Vaughan

Moved from Yorkdale Mall to take on escalated responsibility due to proven successes in store sales and presentations, and focused on developing visual store setups while overseeing expense and cost management, protection of assets, store presentations and maximizing sales through exceptional customer service at this  A-volume location with 25+ employees.

  • Quickly earned the trust of General Manager and Department Managers, reviewing this performance in order to increase strengths and eliminate weaknesses hindering sales successes.
  • Leadership of staff including; Department Managers, In-store VM, Cashiers, and Service Shop Technicians- Training, scheduling and performance management of staff in these areas.
  • Ensured corporate pricing strategies, in-store marketing, and signage for increased product flow and implemented VM standards to secure an effective store layout and well maintained and merchandised store.

Lead Visual Merchandiser

Sport Chek, Yorkdale Mall

Upon graduation was brought onboard at this 27,000 sq ft flagship location to manage and inspire the merchandising team, overseeing everything from store signage, pricing and visual displays in the clothing department while lending a hand to footwear and hard-goods. Leveraged strategic planning skills to seamlessly execute seasonal changeovers of in-store merchandising and store window displays. Utilized excellent planning and time-management skills to help open new stores across the GTA.




University of Toronto

Fundamentals of Digital Marketing



George Brown College

Fashion Management



George Brown College

Pattern Drafting

Technical Programs

Microsoft Office (Word, Excel, Outlook, PowerPoint),   Adobe In-Design and Illustrator