Digital and Innovation Marketing Manager
Red Stripe : Heineken
- Project Lead all product and business innovations via all key business units and stakeholders.
- Manage the Digital/Mobile agenda in the marketing team by developing and executing social media and digital marketing programs for :
- Red Stripe, Smirnoff, Guinness, Heineken,Baileys, and Johnnie Walker.
- Manage Advertising and promotion budgets to ensure no overspend of the combined $95 million JMD to be used for innovations and digital marketing activities.
- Led the one digital agency consolidation activity for management of all brands with the help of the brand management teams, procurement, and consumer planning manager.
- Developed the 2016 Digital Strategy for Red Stripe, Heineken, Guinness, Smirnoff and Johnnie Walker.
- Worked with the procurement team to form a partnership with Digicel to scale our digital and mobile efforts, with major cost savings to the business.
- Launch of Red Stripe Global Website www.redstripebeer.com.
- 50% increase in Engagement rate across all brands in 2016.