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Summary

Driven sales professional with two years of experience in the B2B sales industry. Proven track record of overachieving sales targets through analysis, fact and solution-based selling, and customer relationship management.

Education

Ivey Business School at Western University
20122016

Honors Business Administration

• Vice President, Ivey Marketing Club  
• Executive Committee Member, Pre-Business Student Network
• Promotional Team Leader, Dignitas Youth Western

Work Experience

PepsiCo Beverages Canada
Aug 2017Present

National Sales Analyst, Key Accounts

• Manage the forecasting, data collection, and analysis for all of Sobeys' large format accounts; turn data into shareable content that drives performance against volume, profit, and share targets

• Led a national price and trade spend harmonization project in collaboration with the customer, categorizing more than $30M of trade spend to maximize value for both PBC and the customer

• Recovered customer pricing disputes worth more than $250K through financial reconciliation

PepsiCo Beverages Canada
July 2016Aug 2017

Customer Representative, Sales Leadership Program

• Managed a territory of more than 150 accounts in downtown Toronto; ranked within the top 10% of customer representatives across Ontario by consistently delivering on sales targets and other performance metrics

• Increased territory volume by 17% year over year by acquiring new customers and delivering superior customer service, delivering $2M in net revenue and overachieving sales target of 5% growth 

• Led in-store execution of sponsorship events such as the Toronto International Film Festival, resulting in same month sales +107% versus prior year

London Property Corp
Sep 2015Apr 2016

Sales & Marketing Representative

• Acquired and converted leads through unique marketing initiatives tailored to students, contributing to a lease rate of 100% for the 2016-2017 school year

Corus Entertainment
Apr 2015Aug 2015

Business Development Intern

• Quantified opportunities for Corus’ television networks through predictive modeling, sensitivity analysis, and data manipulation while qualitatively assessing the opportunity on a consumer focused level 

• Aided in budget forecasting and the development of presentation material for board and budget meetings; resulted in the effective communication of Corus’ strategic objectives to stakeholders

• Performed ROI analyses to assess the profitability of content ideas