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Core Skills

Work experience



Stratum Five Inc.

Stratum Five specializes in revenue enhancement and profit improvement for global leaders. A marketing and managed services company, Stratum Five develops high-value recurring revenue programs that enhance customer loyalty and drive incremental fee income. For select strategic clients, Stratum Five also offers consulting and advisory services in the area of revenue enhancement.The company is active in the UK and Canadian markets with efforts now underway to expand into the US. Its mission is to help brands build more profitable relationships with their customers. It succeeds by partnering with best-in-class global service providers, administrators, and strategic investors to offer clients high-yield growth solutions that are 100% funded and 100% risk-free.


Senior Vice President - Marketing & Business Strategy

TorQuest Partners Inc. - Herbal Magic Inc.

Reporting to the President & CEO of a private-equity-owned company - the largest weight loss and nutrition chain in Canada with 350 locations.  Transformed the sales and marketing processes of this $100 million franchised business for strategic investment/acquisition and growth.  Regular attendee and presenter at Board of Director meetings.  Founder and Chair of the National Advertising Committee.  People management for a team of 6.

 >> View Ron's Accomplishments 


Vice President & Corporate Officer

Reporting to the President & CEO; responsible for strategy, operations, marketing, regulatory, and financial performance for a Business Unit with a market cap equivalent of $1.2 billion.  Portfolio includes insurance and membership products, roadside assistance, extended warranties, and off-shore reinsurance operations. Customer base of over 2.2 million subscribers.  Regular participant at reinsurance Board of Director meetings.  People management for 155 employees in 3 locations.

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Divisional Vice President

Responsible for core business management, new product development, direct marketing, and financial performance for a multi-product Business Unit with $88MM EBT.  People management for a team of 12.

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General Manager

Responsible for financial performance, direct marketing, and new product development for the high-profile insurance and telecom products Division.  People management for 8 marketing and operations employees. 

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Career Summary

Executive Leadership


Social Profiles

Leadership Profile

Additional Leadership Roles

Selected by the CEO & Executive Team to Chair several cross-functional committees and to lead various portfolios, each concurrently with primary line management responsibilities.    Leadership roles included:

  • 2002-2005:  Head of Project Management Office (PMO)  >> more
  • 2001-2002:  Head of Customer Acquisition  Channel  >> more
  • 2000-2001:  Head of Customer Relationship Management (CRM)  >> more

>> View Ron's Leadership Development Assignments and Accomplishments

Executive Profile

A results-driven Executive with a solid record of leading substantive business lines. Expert at developing and managing recurring-revenue and cross-sell programs, using best-in-class methods to optimize margin, accelerate revenues, and minimize loss ratios. Successful at cost-extraction and unlocking hidden growth potential in mature businesses. Passionate about building high-performance direct and cross-functional teams, leading cultural change, and helping businesses build more profitable relationships with their customers.Previously, a President’s Award-winning head of a $100 million EBT business unit which achieved consistent double-digit growth and above-Plan results for ten consecutive years. A business line builder with extensive practice in mass and direct-to-consumer marketing channels, used to launch and scale business units and products. 


Sector Experience

Retail Health Services, Franchised Business, Financial Services, Packaged Goods

Areas of Distinction

Revenue Generation, Margin Enhancement, Marketing / Promotion, Cost Extraction

Strategic Partnering, Recurring Revenues, New Product Development, Negotiation 


"Ron manages to bridge the gap of intrapreneurship and entrepreneurship - of providing vision and a disciplined operating mindset to challenges and opportunities. An intuitive and unapologetic observer of the 'big picture', Ron perceives opportunities most miss, while having evolved an acute sense of the pragmatic and the profitable - crafting business solutions that are differentiating, value-adding, and eminently executable."

Bob Westrope

Digital Media Expert, President & CEO, CentrSource SA

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