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Objective

I am currently seeking a software product management opportunity.

References

Phil Spokas

“Ron was a detail oriented manager, but also had strategic and tactical product vision. Ron performed a number of different tasks well. In addition to strategic product management, Ron also performed difficult customer management tasks well.”

Mark Hasenstab

“Ron is a very driven individual who combined strong leadership with a quest for industry knowledge that he used in driving new competitive products to market.”

Robert Witt

“Ron was a superb employee. He was highly motivated and had a keen attention to detail. He was the 1st product manager introduced into Brahma Holdings and worked tirelessly to win the hearts of the technical team, business partners and customers.”

Summary

Product Management Professional

B2B/Enterprise Software... SaaS/ASP... Internet... Information Technology...

  • 14 years of product management / product marketing.
  • Driving profitable growth for B2B/enterprise, web-based/ASP/SaaS software.
  • Fortune 500, midsize and startup companies.
  • Enterprise solutions for claim management, business analytics, and profitability measurement.
  • Insurance, financial services, auto, and legal industries.
  • Define market requirements (MRD), product requirements (PRD), product roadmaps/strategies, business plans, value propositions, and product positioning.
  • Competitive analysis, pricing strategies, go-to-market strategies.
  • Apply User Experience product design (UX).
  • Apply stage-gate, Pragmatic Marketing, and modified Agile software product development and lifecycle processes.
  • P&L responsibility.
  • International business experience.
  • Self-starter, quick to understand new technologies, strong leader as well as team player.
  • Strong on both strategic and tactical levels.

Portfolio

Work experience

Oct 2006Nov 2007

Director Product Management

Claim Intelligence LLC / MedNeutral LLC

Claim Intelligence / MedNeutral LLC are affiliates of Brahma Holdings LLC, a successful, self-funded startup company that develops and hosts business applications that are changing the paradigm in the insurance, legal, and medical industries.

  • Productized enterprise legal claims handling software solution (SaaS) from project to product status.
  • Performed user experience (UX) review of existing UI using external consultants.
  • Performed market research and competitive analysis to gather market-driven input.
  • Created product requirements document (PRD), utilizing use cases and wireframes.
  • Defined 2-year roadmap and product strategy.
  • Took solution through two product release cycles using modified agile development.
Jun 2005Aug 2006

Product Management Director

Mitchell International, Inc. is the leading provider of data, software, eBusiness solutions, and application services (ASP) for the automotive insurance and medical claims industries.

  • Took enterprise compliance management software solution (SaaS) from requirements definition, through software development to product launch on time and on budget.
  • Integrated user experience (UX) professionals into development process.
  • Defined three-year product roadmap based on the company vision.
  • Took existing analytic/BI ASP software solution through two product release cycles using modified agile product development and cross-functional teams.
  • Acquired and defined market needs using competitive analysis, customer interviews, customer advisory boards, and market web surveys.
Dec 2000Jun 2005

Product Management Director

Teradata Corp (formerly a division of NCR)

Teradata markets world class scalable enterprise data warehouse (EDW), customer relationship management (CRM), profitability measurement, and business intelligence/ analytic solutions to the financial services, communications, and retail industries.

  • Increased annual product revenue by 200%. Increased product penetration from 4 to 25%.
  • Took enterprise analytic/BI/data mining and profitability software solutions through multiple major and minor release cycles and launches, on time and on budget, utilizing stage-gate development methodology.
  • Performed competitive analysis, customer interviews. Used product advisory committees as focus groups.
  • Created product requirements documents (PRD) and defined value propositions.
  • Directed product development (incl. professional services offers) and worldwide product launch using full cross-functional teams.
Nov 1999Dec 2000

Sr. Software Product Marketing Manager

ENCAD, Inc. (now Kodak)
  • Took CAD/raster image processor (RIP) software solution from requirements definition, through software development to launch, on time and within budget.
  • Outsourced software development to third party vendor.
  • Created market requirements (MRD) and product requirements documents (PRD).
  • Established co-marketing agreement with software vendor for quicker market penetration.
Oct 1994May 1999

Sr. Product Manager

Unisys Corporation
  • Took enterprise document content management and workflow software solutions from requirements definition, through software development to launch.
  • Created innovative software/services combo-offer to yield $3m in additional annual revenue.
  • Consistently surpassed product revenue targets and increased profits.
  • Full P&L responsibility.
  • Established strategic partnership with independent software vendors (ISVs).

Education

Certifications

2009Present

Certified Product Manager (CPM)

Association of International Product Marketing and Management, AIPMM.com
2006Present

Pragmatic Marketing Certified Product Manager (PMC)

PragmaticMarketing.com
2001Present

Teradata Data Warehouse Certified Professional

Teradata.com