Head of Digital &Marketing Communications
Leading the marketing team for the market leading car brand in Israel - Hyundai.
In this role I am responsible for providing C-Level Strategic advisory on marketing vision, industry methods, market analysis and performance measurement.
Responsible for Digital and off line marketing strategy, brand management, marketing communication & Direct marketing.
Managing complex online marketing functions, including e-commerce, technology implementation as well as implementing industry best practices to deliver initiatives across multiple mediums and channels.
- Breaking an all time sales record - by selling 40,000 Hyundai vehicles in the Israeli market.
- Leading the marketing efforts in a cross unit transformation into a data-driven organization via CRO methods.
- Creating long-term engagement programs to increase our clients conversion rates (lead to sale) .
- Significantly decreased customer acquisition cost.
- Leading and delivering transformation in brand communication language (Tone& Style) shifting positioning from "Value for money" to "desirability"