Marketing Communication Manager - Hyundai
Leading the marketing team for the market leading car brand in Israel - Hyundai.
In this role I am responsible for providing C-Level Strategic advisory on marketing vision, industry methods, market analysis and performance measurement.
Based on the set vision and goals, My team and I are responsiblefor a multi-million dollar yearly budget, the execution of the brand's online/offline campaign strategy and vendor relations management.
- Leading the marketing efforts in a cross unit transformation into a data-driven organization
- Maintaining market position as country's leading brand in sales
- Significantly decreased CAC
- Leading and delivering transformation in brand communication language (Tone& Style) shifting positioning from "Value for money" to "desiarability"