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Summary

Marketing expert with a strong advertising background, leading product and brand strategy.

Experienced in driving initiatives, people and projects in various industries such as high-tech, retail and more.

Specializing in consumer behavior analysis, generating customer journey  and  long-term customer engagement.

Work experience

Jun 2016Present

Marketing Communication Manager - Hyundai

Colmobil

Leading the marketing team for the market leading car brand in Israel - Hyundai.

In this role I am responsible for providing C-Level Strategic advisory on marketing vision, industry methods, market analysis and performance measurement. 

Based on the set vision and goals, My team and I are responsiblefor a multi-million dollar yearly budget, the execution of the brand's online/offline campaign strategy and vendor relations management.

Key Achievements

  • Leading the marketing efforts in a cross unit transformation into a data-driven organization
  • Maintaining market position as country's leading brand in sales
  • Significantly decreased CAC 
  • Leading and delivering transformation in brand communication language  (Tone& Style) shifting positioning from "Value for money" to "desiarability


 

Oct 2014March 2016

Marketing Communication Manger- SWITCH

Colmobil

Marketing manager for a  disruptive startup in the used cars industry.

Joining the company at the founding stage, I was responsible for building brand identity, market analysis and penetration strategies, product marketing and marketing strategy execution. 

I managed a multi-million dollar marketing budget and executed online and offline campaigns, led acontent marketing strategy, developed the customer journey and manged vendor relations .

Key Achievements

  • Generating 300% growth in demand
  • Positioning the brand as 2nd in the Israeli market 12m after launch
  • Succsssfully ran revenue growth initiatives leading to more than 25% increase in top line revenue per unit
20132015

Founder

Ronny S. Dgani - Full Stack Marketing

Founded and operated a marketing consulting agency providing marketing strategy, tailroed vendor discovery and execution management.

Specializing in building brand identity, generating and managing of digital assets and brand conten for SMB clients such as Carter, Luminox, IPM and DealPly.

20132014

Social Marketing Manager

Tel Aviv University

Orchestrating a project promoting a healthy and active lifestyle amongst kindergarteners across various demographics for the "Efshari-Bari" international program.

Utilizing various social, online and offline channels to gather research data, generating applicative insights, producing a marketing strategy and hands-on leading execution.

Acting as project marketing leader for parallel program teams, including government offices such as the health department and the ministry of education.

20082012

Account Supervisor

Adler Chomski & Warshavsky - Grey

Leading a team of account executives in advertising strategy consulting for major worldwide enterprises.

From market analysis to ideation to campaign rollout and insights in several industries.

Key Achievements

  • Launching brands in new markets - Gap Israel/P&G Lenor.
  • Positioning products as market leaders - P&G Fairy, Pantene and Rochas.
  • Generating a brand identity and guidelines - Microsoft - Be what's next.

Education

20122014

MA

Tel Aviv  University

Communication and Media Studies

20062008

BA

The College of Management

Communication and Management

Military service

2000-2002 Military photographer

Portfolio