Marketing management of brand launch and market penetration for a disruptive startup in the used cars industry. Managing a multi-million dollar marketing budget, strategy planning and execution, brand identity, online and offline campaign management, vendor and strategic advisor management.
Responsible of growing the business from inception to serving 11,000 customers.
- Generating 300% growth in demand
- Positioning the brand as 2nd in the Israeli market 12m after launch
- Succsssfully revenue growth initiatives leading to more than 25% increase in top line revenue per unit