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Ronnie spent his early years winning national spelling bees and earning honours as a regional debate champion. But, his career has been spent solving pains and making people's lives better through technology. Since 2003, he has worked as a technology and management consultant at Workbrain Inc, AT Kearney, and Axsium Group serving clients in North America, Australia, and Europe. In 2011, he founded his first tech startup Veritasq and raised $250k in angel funding to build it. Veritasq received honours as a TieQuest 2013 Top 25 Startup.

In 2013, Ronnie co-founded and assumed the role of CEO at Polyform Labs, where his vision, strategic thinking, and ability to bring people together drove the team forward. His focus was helping people with technology so companies could grow. He was also Director of Operations at Stone Soup Innovation Labs - a startup accelerator missioned to serve, support, and grow a new generation of business builders. The focus was on building sustainable business through service - to the customer, to the team, and to the community.

In late 2014, Polyform Labs joined Arlene Dickinson's firm, Venture Communications, as its in-house technology practice and Ronnie assumed the role of Head of Technology & Marketing Operations. He led a team across two offices delivering technology and marketing solutions to Fortune 100 clients.

His real calling though is serving his community – Ronnie devotes a significant portion of his time mentoring and teaching life-skills to individuals recovering from addiction and counselling their families. He holds a Computer Engineering degree from the University of Toronto and an MBA from the Rotman School of Management (UofT).

Work experience

Polyform Labs

Mar 2013Present


Polyform Labs delivers elegant solutions for complex problems. We provide full spectrum consulting, software R&D, and implementation services to help our clients make a positive impact on their customers, partners, and employees. Our core mission is improving the lives of people using technology, so companies can grow.

Responsibilities & Outcomes:

  • Define company vision and recruited group of 7 partners to build and execute high ROI management consulting to Fortune 100 clients
  • Lead day-to-day-operations, company development & growth, sales, client project delivery, and product/technology strategy
  • 342% revenue growth year over year; from $0 to $2mm in revenue in less than 2 years
  • 3 new enterprise products designed, built, and in production in under 18 months
  • Acquired in under 2 years of operation by Arlene Dickinson (Dragon's Den, Canadian Entrepreneur, VC)

Venture Communications

Oct 2014Nov 2015

Head of Technology & Marketing Operations

Venture is one of Canada’s largest independent full-service marketing agencies. Services:

  • Strategic brand & marketing planning
  • Creative development
  • Digital and traditional execution
  • Media buying
  • PR

We come at things strategy first, specializing in truly understanding the entrepreneurial approach to business - your approach - and how marketing can help take you to the next level.

Responsibilities & Outcomes:

  • Brought Polyform Labs into Venture Communications as its in-house technology practice
  • Partnered with Arlene Dickinson (Dragon's Den) to develop cutting edge technology solutions to deliver client marketing needs - HTML5 websites, interactive responsive sites, digital apps, mobile apps, CRM solutions, social media platforms, e-commerce solutions and many more
  • Assumed the role of Head of Technology, leading a team of digital designers, project managers, developers, and QA analysts to deliver digital marketing solutions
  • Assumed the role of Head of Marketing Operations, leading PMO office and team of project managers
    • Delivered marketing and technology projects for Fortune 100 clients within the Banking, Automotive, Hospitality, News & Entertainment, and Energy sectors
  • Managed team across two cities in Calgary and Toronto

Stone Soup Innovation Labs

May 2013Nov 2015

Director of Operations

" If you give a man a fish, you feed him for a day. Teach a man to fish, you feed him for a lifetime."

At Stone Soup Innovation Labs our mission was to develop effective business builders by guiding each entrepreneur through the Customer Development Methodology and by delivering 3 core services:

  1. Practical and accessible education (Tech school, Startup school)
  2. Affordable co-working facilities that include a maker lab, free internet & educational opportunities
  3. A community of diverse and driven collaborators co-sharing in an industry agnostic incubator to provide funding, development and sales support to promising entrepreneurs

Technology: iOS, Android, Java, HTML5, Javascript, RoR, Amazon Web Services, Arduino, Raspberry Pi


Jan 2011Mar 2013


  • Led a team of four co-founders in the development of a web-based collaborative project management tool targeted towards technology implementation teams
  • Successfully raised $250,000 in angel funding
  • Managed day to day operations, product management, sales, and customer acquisition
  • Veritasq was recognized as a Top 25 startup at TiEQuest 2013

Axsium Group

Oct 2008Dec 2010

Senior Consultant/Workforce Optimization Specialist

  • Recognized as a top performer (top 5%) for ability to maintain a deep level of trust with Axsium's flagship client through delivery of high visibility and high value results
  • Developed and implemented a fully integrated, optimized workforce management system for national grocer Loblaw Companies Limited(LCL)
    • Led team of seven(consultants, developers, and client resources) in the analysis and redesign of labour model for over 45, 000 employees across 580 stores as Workforce Optimization SME
    • Simplified complex mathematical selection models in order to enable the implementation of the solution within the capabilities and limitations of the RedPrairie application
    • Lead architect in UI redesign focused on improving user experience leading to accelerated adoption, 91% user satisfaction rating and seamless integration with legacy systems
  • Designed and presented four proof of concepts from the ground up in order to prove the viability and value of the improved model to executive client stakeholders
    • Developed numerous analytical and presentation tools for Proof-of-Concepts, data validation, design validation and issue resolution
    • Built and delivered knowledge transfer sessions to increase client ownership and buy-in

A. T. Kearney

Jun 2006Feb 2008

Senior Associate

  • Recognized repeatedly by client executives and Kearney partners for proficiency at gaining stakeholder buy-in for operational recommendations by fostering effective client relationships and delivering exceptional results
  • Recipient of full 2nd year scholarship for exceptional performance as Summer Associate (returned as Associate on completion of MBA)
  • Led a major Canadian Telecom client through a cost reduction initiative resulting in $20M in annual run-rate savings
    • Conducted analysis and identified cost reduction opportunities across three major levers: Optimized Workforce Performance, Organizational Realignment and Outsourcing/Off-shoring
    • Developed workforce forecasting model to identify force-to-load mismatches and identified opportunities to improve employee utilization, workload management and efficiency
  • Led a Class I Railway client team through a trackwork sourcing project involving strategy identification, supplier RFP development and analysis, and supplier negotiations resulting in $8M in annual run-rate savings


Jan 2004Aug 2005

Senior Consultant

  • Received WB Big Brain Award for Excellence in Professional Services by delivering high impact results and building long term relationships with charter clients
    • Managed Professional Services project team through end-to-end client business requirements gathering, blue printing, project planning, and sign-off and approval phases for Retail clients
    • Supervised team of software developers, quality assurance analysts, and consultants through design, testing, and implementation phases of software implementation projects to solve client specific workforce management problems
    • Led swat team comprised of product experts to firefight catastrophic client issues with integrity, dedication, and innovation to gain and maintain high level of client confidence
  • Awarded WB MBA Scholarship for consistent exceptional performance in problem analysis and recommendations, teamwork, positive client relationship, and distinguished leadership potential


Sep 2003Dec 2003

QA Analyst

  • Received WB Top QA Performer Award for creativity, product knowledge, and ability to liaise effectively between R&D and Professional Services leading to knowledge transfer within the organization
  • QA lead for Labour Forecasting and Automated Scheduling
    • Led team of QA Analysts in the creation and execution of automated test specifications successfully decreasing the original testing cycle from 3 weeks to 1 week
    • Liaised between QA, R&D, Training, and Professional Services departments to improve communication process improving product turnaround from 7 weeks to 4 weeks


University of Toronto


Bachelor of Applied Science (B.A.Sc.) - Computer Engineering

  • 3.8/4.0 GPA


Management Consulting




Executive Leadership
Enterprise Software

Business Operations/Management

Software Development
Project Management

Business Analysis
Requirements Gathering and Analysis

Business Process Improvement
Change Management