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Recently relocated back to Southern California after spending the last twelve years abroad cultivating my skills in Israel’s world leading tech sector and absorbing the robust cultural lifestyle of Barcelona. I am a natural leader who thrives when managing a strong diverse team of creatives and developers. I'm a perceptive individual and a dedicated influencer.  I see the big-picture and then bring it to life with my love for disruptive ideas and technologies.

Specialties include: content strategy and execution, brand messaging, editorial calendar development, writing, web/blog content, community building, market research and analysis, social media management and event programming. 

Work experience

Apr 2015Dec 2015

Director of Marketing

The Israel Conference, Los Angeles 
  • Ran a global conference by developing the outreach, marketing, logistics and various business development opportunities including organizing investor meetings, communication outreach (blog, email and social media roadmaps) and curating panels on topics including FashionTech, eCommerce, Adtech, Startup Pitching.
  • Secured over 30 Israeli Tech companies to present on-stage and outdoor pavilion as well as meet with major players in the VC, entertainment, and technology space such as Warner Bros. Entertainment, LionsGate, Microsoft, UpRound Ventures and Bloomberg Capital, resulting in over 250 meetings.
  • Played a key role in securing over $20 million raised as a direct result of the Conference.
Oct 2013Mar 2015

Marketing Strategist

Tross Creative Tech Agency, Tel Aviv
  • Impacted client relations, employee engagement, and management processes at Tross, a leading technology advertising agency in Israel.. 
  • Led a creative team of designers and copywriters, and guided product research, competitive analysis, brand guidelines, content and marketing presentations for unique products in over 50 verticals such as interactive marketing display, real estate comp, computer vision, communication applications, etc.
  • Managed client accounts from initial meeting to entire project timeline. Products included marketing, cloud and educational apps as well as toys, wearables, and other IoT devices.
  • Achieved PR for various tech products with editorials from VentureBeat, The Next Web, Wired, CNET. Provided creative direction and guided the overall marketing pre-campaign for crowdfunding products bringing in over 4.5 million dollars in funding (PowerUp, Vocca, Percepto, Radmo, etc.). 
Mar 2011Oct 2013

Marketing Consultant / Networking Evangelist

Sensegon / MMM Enterprise, Tel Aviv  
  • Committed to targeting and opening leads for investment and corporate partnerships of Sensegon's persona based advertising platform and MMM Enterprise's service application.
  • Recognized the number of direct competitors and barriers to entry to determine the best strategic go-to-market and content for presentations, PR, email and other outreach initiatives.
  • Exercised flexibility to facilitate concise stories and compelling value propositions providing the springboard for sales, marketing and investor relations.
Oct 2011Jul 2014

Community Builder / Event Manager

Conference Marketing Manager and Meetup Organizer, Global 
  • Designed and branded exhibition space of 700 sq/m for 27 Israeli mobile startups at Mobile World Congress 2012. Personal responsibilities included negotiating prime location, collaborating daily with conference display specialist to design floor plan for 30+ private and open space meeting areas, demo space, and coffee bar.
  • Prepared and delivered email marketing campaigns to raise visibility for new business as well as inform influential telecom organizations.
  • Held ongoing meetups with up to 70 attendees to assist startup founders and CMOs to learn the art of pitching, networking and content marketing. Speakers included marketers from tech companies EatWith, BillGuard, and Wix. 
Sep 2008Oct 2011

Content  Development / Social Media Strategist 

Exent  /  Office of Professor Mel Rosenberg, Tel Aviv University
  • Communicated and shaped the voice of brands for a leading Israeli gaming company establishing the content for their social media platforms and blog (Twitter, Pinterest, Facebook, YouTube). Grew communities and readership from 100's to 10,000's.
  • Executed online interactive campaigns and sweepstakes that encouraged no less than 1,000’s of organic interactions and dialogue and 10,000’s of new players per month. (Holiday campaigns, blog ambassador program and brand loyalty program). 
  • Enhanced brand repertoire by creating interesting, fun and unique content in thematic flow via social networks (video, blog posts, frequent status updates, driving traffic to websites.
Sep 2003Jul 2008

Full-Time Educator, Barcelona / Los Angeles / Tel Aviv

Wall Street Institute, Tel Aviv     Westland Elementary, Los Angeles      Benjamin Franklin International , Barcelona  
  • Developed progressive curriculum based on students’ interests and organized around problems and questions that allow students to explore difficult issues in theory and practice; and engage students in active learning, inquiry, and problem solving.
  • Showed extended competence in reviewing students progress through holistic approaches using tests, digital tools and project based objectives.
  • Incorporated professionals, artists and specialists into lesson planning to build community and ensure themes are rich and broad all areas of subject matter.
  • Used technology to help students understand difficult-to-understand concepts and further engage in the learning process, and therefore better meet the students' individual needs.


Sep 1996Jun 2000

B.A. Art History 

University of California at Santa Barbara (UCSB)
Sep 2003Aug 2004

M.A. Elementary Education / California Professional Clear Multiple Subject Teaching Credential with CLAD

Pepperdine University, Malibu

Additional Information

Tech Skills:
  • Microsoft Office, Google Docs, BaseCamp, PipeDrive    
  • Social Media Platforms - Instagram, Facebook, Pinterest, Twitter, Tumblr, Wordpress, MailChimp, LinkedIn, YouTube
  • Marketing Platforms - Zoliro, Bizzabo, Outbrain, Facebook, Eventbrite, Meetup, Canva
Hobbies: Health  / Art / Fitness / Tech
  • Advanced yoga practice in hatha, acro yoga and anti-gravity fitness
  • Passionate art explorer from street art to fine art to concert going
  • Tech lover ready to attend inspiring engagements to learn from tech leaders and creators