Regional Sales Manager
Sunny Wood Products / Sagehill Designs
Manage and direct an independent sales force of 60+ representatives in 31 states to achieve sales and profit goals within the North American Region for Sunny Wood, a premier Kitchen Cabinetry manufacturer since 1985 and Sagehill Designs, our Fashion Bath Furniture division. Direct sales representatives in identifying / prospecting new sales opportunities with new and existing customers. Responsible for managing sales representatives to improve profitability, product penetration and product mix with all customers. Conduct joint sales calls with sales representatives to identify opportunities and maintain and build customer relationships (including sales representative coaching and mentoring). Train sales representatives to sell through multiple channels including dealer channels, distribution channels, buying groups, and large building contractors. Manage multiple projects, priorities, and independent manufacturers rep agencies adjusting sales goals and approach as appropriate. Design and recommend product changes and sales programs based on market feedback, setting short- and long-term sales strategies to achieve sales and profit goals. Collaborate with the operations team and make manufacturing change recommendations based on customer demand and trends. Evaluate and implement appropriate sales techniques to increase sales volume. Recommend product or service enhancements to improve customer satisfaction and sales potential.
• Increased key account sales in my region by 68%
• Increased overall sales in my region by 39%
• Designated by the CEO to personally represent him in certain key customer negotiations
• Closed the sale with a $4 billion buying group
• Led the introduction of new products