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About Me

I've started my professional path after completing a 3-years' army service in Israel. Specializing in East Asia affairs, including Politics, Diplomacy, Society, Culture, Tourism and Media. Well networked within government circles, press and opinion makers. Experienced journalist, know-how in Country-branding and PR. Out-of-the-box thinker, highly motivated, creative mind, diligent work ethic and exquisite interpersonal skills. 

Work experience

Nov 2012Present

Head of Press & Public Diplomacy Division

Ministry of Foreign Affairs of Israel

In charge of Israel's public diplomacy in Japan: Media, Branding, Tourism. Networking with journalists, diplomats, politicians and opinion makers. Leading a team of professional staff, managing a budget, full independence and responsibility on strategy and execution.

Jan 2012Aug 2012

Diplomatic Correspondent

Xinhua News Agency, Jerusalem Bureau

Chief Correspondent at the Chinese News Agency's Jerusalem Bureau. Coverage of all political&diplomatic aspects of Israel, writing commentaries, creating original video materials and conducting live broadcasting.

Jul 2008Dec 2011

Diplomatic & Jerusalem Correspondent

Ynet News

Covering the Israeli Foreign Ministry, PM's office, Political and Municipal aspects of Jerusalem and member of the President's press corps. In-depth coverage of the Arab-Israeli conflict.

Nov 2007Jun 2008

China Correspondent & Columnist

Ynet News

Reporting main events in China; Author of a weekly column about living in China.



Bachelor's Degree

The Hebrew University, Jerusalem

East Asia Studies, Chinese Language & International Relations.


Chinese Language Studies

Xiamen University, Fujian Province, China

Chinese Proficiency Certificate



Full Professional Proficiency 


Mother Tongue


Limited Working Proficiency, 4 years of studies and practice


Limited Working Proficiency, 2 years of studies and practice

Social Media Management

Expert on Facebook, Twitter, Youtube, Instagram and more

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