About Me

I've started my professional path after completing a 3-years' army service in Israel. Specializing in East Asia affairs, including Politics, Diplomacy, Society, Culture, Tourism and Media. Well networked within government circles, press and opinion makers. Experienced journalist, know-how in Country-branding and PR. Out-of-the-box thinker, highly motivated, creative mind, diligent work ethic and exquisite interpersonal skills. 

Work History

Work History
Nov 2012 - Present

Head of Press & Public Diplomacy Division

Ministry of Foreign Affairs of Israel

In charge of Israel's public diplomacy in Japan: Media, Branding, Tourism. Networking with journalists, diplomats, politicians and opinion makers. Leading a team of professional staff, managing a budget, full independence and responsibility on strategy and execution.

Jan 2012 - Aug 2012

Diplomatic Correspondent

Xinhua News Agency, Jerusalem Bureau

Chief Correspondent at the Chinese News Agency's Jerusalem Bureau. Coverage of all political&diplomatic aspects of Israel, writing commentaries, creating original video materials and conducting live broadcasting.

Jul 2008 - Dec 2011

Diplomatic & Jerusalem Correspondent

Ynet News

Covering the Israeli Foreign Ministry, PM's office, Political and Municipal aspects of Jerusalem and member of the President's press corps. In-depth coverage of the Arab-Israeli conflict.

Nov 2007 - Jun 2008

China Correspondent & Columnist

Ynet News

Reporting main events in China; Author of a weekly column about living in China.


2009 - 2012

Bachelor's Degree

The Hebrew University, Jerusalem

East Asia Studies, Chinese Language & International Relations.

2007 - 2007

Chinese Language Studies

Xiamen University, Fujian Province, China

Chinese Proficiency Certificate




Full Professional Proficiency 


Mother Tongue


Limited Working Proficiency, 4 years of studies and practice


Limited Working Proficiency, 2 years of studies and practice

Social Media Management

Expert on Facebook, Twitter, Youtube, Instagram and more