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Ronel Nel

Cape Town Manager: ROi Africa

Work experience

Feb 2015Present

Cape Town Manager


Managing all Media Analysis of ROI Africa, including for high-profile clients like Sasol and PPC All PR-related activities like the writing and distribution of press releases and thought leadership articles, as well as media statistic data. Ad hoc broadcast monitoring and radio and TV interviews regarding ROI Africa's media statistics. Managing of social media for ROi Africa, including the writing of content. Manage Cape Town clients' training and any customer-related issues.

May 2014Jan 2015

Senior Copywriter

  • Copywriting requirements of all brands (Spur, Panarottis, John Dory’s, Hussar Grill, Captain DoRegos), including text for  advertorials, articles, social media, websites, online platforms and integrated report.
  • Copy checking of all advertisements, menus, manuals and material.
  • Conceptualising of advertisements, along with graphic designer.
  • Proofreading of corporate text (integrated report, presentations, etc.)
  • Managing all public relations activities relating to Spur Corporation’s CSI portfolio (Spur Foundation), as well as ad hoc corporate public relations.
  • Liaising with media for interviews and information requirements.
  • Writing of internal press releases relating to all brands, which go out to staff and franchisees.
  • Photographer for Spur’s social responsibility and environmental events.
  • Managing content of Spur’s Magazine for Kids, Spur Tribe (strategising, writing of some content and proofreading).
  • Managing all Spur’s Kids ‘Ads, which includes strategising, sourcing content ideas, writing all content, liaising with graphic designer, managing production process and proofreading.
Jul 2012Apr 2014

Communication Officer


Updating of the Sharepoint based Intranet and writing and designing banners for Intranet. Liaising with service providers to resolve IT issues relating to the Intranet. Compiling of draft material for social media(managed by head office in USA). Compiling and sending out of internal newsletter, Livewire(HTML). Writing and compiling of all marketing and communications material(including layout). Layout, design and updating of promotional material. Drafting of internal press releases. Compiling of information for external releases(external press release writing handled by head office in America). Arranging of travelling and logistics surrounding internal and external events(like the Itron User's Conference). Managing all internal events, like sports days, team buildings. Arranging all internal CSI projects, like Casual Day, Wellness Days and Movember. Managing ad hoc donations(admin and handing over of donation) and providing support to global projects. Serve on strategising committee, deciding on which CSI projects to support.

Mar 2011Jul 2012

Communications and Liaison Specialist

Communications and Liaison Specialist Managing the content and the relaunch of the Annique website. Developed social media strategy and managed social media profile(Twitter and Facebook) of Annique. Managing all internal communication, as well as communication to the' field'(consultants)-these include writing and editing the monthly Replique publication. The Replique also includes online print approval and liaising with the printer for proofs and approval. Ad hoc writing for Annique promotions, as well as design of internal and external advertisements. Design of invitations to Annique events. Writing of any publicity material relating to CSI. Redrafting of all product-related Annique press releases. Dealing with the media, arranging media site visits.
Feb 2009Mar 2011

CEO Communications

Special Publications & Electronic Media
CEO COMMUNICATIONS Editor: Developing and promoting website through newsletter. Planning and managing of content for social media(MIW Awards page on Facebook). Design of banners for website and newsletter. Managing and developing of special publications(MIW, Titans Building a Nation, Women in Motion). Planning of all content and writing of some of the content for MIW, Titans Building a Nation, Women in Motion. Ad hoc interviewing, research writing and taking photographs for articles in CEO Magazine.
Sep 2007Dec 2008

Marketing Coordinator


Marketing Coordinator Wrote, designed and distributed the company's internal newsletter. Initiated incident report mailers that were sent out to the media and customers as it happened. Was responsible for the conceptualisation, writing and design of sales division's external newsletters. Worked with external company to update and maintain DigiCore's company website. Handled whole PR function(writing and distributing of press releases and dealing with the media, especially around the release of financial results) Writing of content for company's Annual Report Managed all internal(year-end functions, etc.) and external events(launches, trade events, sports days), including booking of events, event planning, managing of marketing material for event. Was the internal and external event photographer Was responsible to compile proposal on annual social responsibility projects to the Board Arranged social responsibility donations and publicity around that. Full stock keeping function of marketing collateral Managing invoices of department on AccPac Preparing departmental budget for Exco Input into strategy of company's Marketing Strategy.

Apr 2006Aug 2007

Website Editor


Writing and compiling and sourcing of information for kykNET website(including individual programme sites). Strategising on programme content and website development, in line with kykNET's marketing strategy. Managing of all SMS competitions on site, including voting for the Kwêla Video Competition. Liaising with developers, Production houses and programme managers for developing of new applications for website, like the Roer application where viewers could download selective recipes via the TV and website. Strategising of plans on marketing of website, including mention on programmes on TV and things that could increase web traffic, like live chats with well-known Afrikaans singers. Day-to-day updating and maintaining of website, ensuring it is of the highest quality. Writing of all content on the kykNET site. Assisted in PR activities for new kykNET programmes like the launch of Groentjie. Contributing to weekly DSTV newsletter. Representing the kykNET website at various social events, like Idols. Support of all kykNET social responsibility projects on the website. Compiling and presenting of monthly website traffic report to kykNET and Don't Look Down. 

Dec 2002Mar 2006

Media Manager

  • Evaluation, editing and dispatching of press material to clients.
  • Reading of publications for client mentions.
  • Liaising with clients and suppliers.
  • Developing media analysis system.
  • Training of staff on analysis.
  • Analysing press material, compiling and editing of analysis reports and presentation of reports to clients.
Oct 1998Dec 2002

Media Scanner & Newsdesk Facilitator


Newsdesk Facilitator

  • Developing e-mail news distribution system for client alerts.
  • Managing team of about five writers writing the morning news reviews, ensuring products go out within deadline and in good quality.
  • Developing of new news review publications.
  • Live monitoring of five radio stations simultaneously for clients mentions and informing them of mentions.
  • Handling client queries.
  • Training of news review writers.
  • Cold calling in reaction to mentions on live radio.
  • Assisting sales executives with presentations.

Media Scanner

 Compilation and writing of regional newsletter, which was distributed with the company’s internal newsletter.

  • Listening to recordings of various radio stations, summarising interviews and news items and translating it.
  • Live listening of morning drive time shows and alerting clients to any mentions.




Adobe PhotoShop Course

Get Smarter/UCT


Certificate Wine Course

Cape Wine Academy

Preliminary Wine Course

Cape Wine Academy

Website Design Course

Intec College

Hons B. Journalism

University of Stellenbosch

Media Ethics, Photography, Page Layout, Science Journalism, Cultural Literacy, Media Practice, English, Afrikaans, Computer Literacy.  Internship: Sarie magazine



University of Stellenbosch

Sociology III, Afrikaans and Dutch III, Linguistics II, English B I, German B I, Xhosa I



Voortrekker High, Wynberg, Cape Town

Afrikaans, English, Mathematics, Music, Biology, Home Economics (all Higher Grade)








2008, 2009





PRO:  Wood Owl Cottage and Klein Paradijs Guesthouses

Photography and journalism:  Getaway, Cape Argus, Pretoria News, Die Burger, The Star

Freelance PRO: GrandWest Miss Peninsula Beauty pageant (writing of press releases, liaising with media, organising of events and advertising for pageant, accompanying finalists on various outings, arranging itinerary for finalists).

Freelance writer, journalist and photographer: FinesseMeisie, Idees

Freelance  PRO, Social Media Manager and Media Analyst: ROi Africa

Course Writer and Compiler: iGrow Academy

Freelance PRO: Z-Fit Activewear, Fifth Element Activewear

PRO and Social Media Manager: The Financial Emporium