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Marketing that Drives Business Results

  • Increased number of sales-ready leads in 2009 by over 200%; on trajectory for another 150% increase in 2010.  Lowered average cost of sales-ready leads by 275%. 
  • Developed new vertical market message platform as foundation for internet marketing and corporate website, which now draws 33% more traffic, 64% more page views, 20% lower bounce rate and 12x the number of sales-ready leads. 
  • Introduced strategic focus to sales & marketing, leading to 300% growth in average deal size, and more than 200% growth in year over year revenue. 
  • Early adopter of integrated digital marketing platforms – marketing automation, site visitor profiling and blogging.  Increased leads by 80%, decreased cost per lead by 70%.

References

Peter Ackerman

“I wholeheartedly endorse Ron Carson for any organization in need of solid marketing. He is exceedingly bright and learns new fields quickly. He contributes meaningfully to the formation and evolution of the bigger strategic picture; he also has a keen and creative sense for how to tactically implement it. He was a great asset to our company as our sales funnel and average deal size increased under his marketing direction.” 

Peter Ackerman, CEO, Innovation Asset Groupmanaged Ron at Innovation Asset Group

Max Leisten

"Ron is an operational marketing ace who transformed our campaign planning and execution from ad-hoc to a transparent, scalable and ultimately more successful process. Holding the "You Can't Manage What You Don't Measure" banner, he provided welcome thought leadership and implemented marketing automation tools that helped me deliver significantly greater results." May 20, 2010

Max Leisten, Director, Product Marketing, SciQuestworked directly with Ron at SciQuest

Joel Johnson

“I've greatly enjoyed working with, and reporting directly to Ron in my time at SciQuest. Ron has taught me a great deal about effective time management and collaborating across departments to meet our collective goals, as evidenced by his oversight and management of a total website redesign, implementation of state-of-the-art marketing desktop automation, and a hugely successful annual conference of enterprise caliber - all in a 6 month span. The end result has been a tremendous uptick in inbound response from prospects and substantial new revenue opportunities for SciQuest. I wholeheartedly endorse Ron for any position for which he is qualified, he's been a great leader, colleague, and friend.” May 28, 2010

Joel Johnson, Lead Development Representative, Sciquest Inc.reported to Ron at SciQuest

John Zelcer

"Ron is an outstanding critical thinker. In numerous vertical market segments, he has proven his ability to hone in on the "business equation" of market participants, quantify the size and urgency of the market opportunity, validate proposed solution strategies and execute practical go-to-market strategies to acquire customers and drive revenue growth. His approach is always insightful as well as evidence-based. His keen sense of commercial orientation ensures that value will be provided and is able to be captured for both the customer and the business itself. Above all, he is a pleasure to work with. I recommend him highly." John Zelcer, Healthcare Advisor, Hewlett Packard

Metrics that Matter

Profile

A hands-on marketing leader with comprehensive experience in strategic marketing, integrated digital marketing, demand generation and sales.  Proven creativity and drive to impact revenue growth – 200% year over year revenue growth with a recent company.

Strategic marketing leader and problem solver with record of identifying and capturing revenue growth opportunities - new markets, new customer problems, new products, strategic partnerships, go-to-market strategies, competitive analysis, positioning and customer acquisition. 

Tactical marketing communications expert across the marketing spectrum, including public relations, analyst relations, marketing automation, website design & analytics, CRM, SEO, PPC, e-mail, webinars and social media - all combined in integrated marketing plans that consistently exceed marketing goals.

Operationally oriented manager who hones in on critical marketing metrics - "You can't manage what you don't measure."  Track key performance indicators of marketing programs against industry benchmarks and internal targets, take proactive steps to optimize return on marketing investments.Repeatedly demonstrate successful application of marketing fundamentals in multiple market segments including Healthcare, Pharmaceuticals, Higher Education, Public Sector, Intellectual Property, E-commerce, Telecommunications and Retail Banking.

Internet Metrics & Revenue

Work experience

Other Work History

VP of Marketing Strategy & Business Development at Scenera Research, LLC - Patent Monetization Strategies

Director of Integrated Marketing at Hewlett Packard

Business Development Manager at Compaq Computer Corporation

Assistant to the CEO at Tandem Computer Corporation

Account Executive at Ungerman Bass Networks

New Business Development Manager

Hewlett Packard

Recruited to develop new market opportunities and solutions for this $2 billion division of HP. Evaluated investment opportunities in Healthcare, Pharmaceuticals, Clinical Trials, Supply Chain, Banking, Homeland Defense and Biotechnology for real-time software solutions.  Negotiated agreements with ISV partners for joint technical and market development projects.  

  • Identified, evaluated and launched 3 new solution initiatives with $300M revenue potential.
  • Recommended investments projected to generate $53 million gross margin.
  • Implemented new processes and tools to shorten investment due diligence process by 5 months.
20092010

Director of Marketing Operations and Communications

SciQuest, Inc.

Managed a staff of 9 people responsible for marketing communications, lead generation, inside sales, marketing automation, messaging, positioning, corporate website, CRM administration, public relations and analyst relations, in Healthcare, Life Sciences, Higher Education and Public Sector.

  • Implemented world-class marketing infrastructure, including a marketing automation suite and marketing calendar integrated with the corporate CRM, providing significant efficiency gains, company-wide transparency and a record pace of lead generation.
  • Increased number of sales-ready leads in 2009 by over 200%; on trajectory for another 150% increase in 2010.  Lowered average cost of sales-ready lead by 275%.
  • Developed new vertical market message platform as foundation for internet marketing. Developed corporate website, which now draws 33% more traffic, 64% more page views, 20% lower bounce rate and 12x the number of sales-ready leads.
  • Increased departmental focus on thought leadership content, improved relations with industry analysts and increased media coverage.
20072009

Vice President of Marketing & Regional Director of Sales

Innovation Asset Group

Uniquely focused on alignment between sales and marketing with responsibility for sales revenue, strategic marketing and tactical marketing for lead generation.  

  • Early adopter of integrated digital marketing platforms – marketing automation, site visitor profiling and blogging.  Increased leads by 80%, decreased cost per lead by 70%.
  • Introduced strategic focus to sales & marketing, leading to 300% growth in average deal size, and more than 200% growth in year over year revenue.
  • Aligned sales & marketing with the actual needs of the market – resulted in sales engagements with companies such as Boeing, Apple, and VMWare.
  • Closed the largest non-RFP deal in company history within first 6 months.  
20032006

Director, Healthcare Solutions

Hewlett Packard

Responsible for solution strategies, business cases and go-to-market plans in the Global Healthcare Provider market - including electronic health records, remote monitoring and digital hospital initiatives. 

  • Created opportunity for $180M competitive win by identifying key healthcare ISV and repairing damaged relationship through joint marketing.  
  • Managed partner relationships, sponsorships totaling $300k and coordinated content for HP’s World Wide Health Symposium.