A hands-on marketing leader with comprehensive experience in strategic marketing, integrated digital marketing, demand generation and sales. Proven creativity and drive to impact revenue growth – 200% year over year revenue growth with a recent company.
Strategic marketing leader and problem solver with record of identifying and capturing revenue growth opportunities - new markets, new customer problems, new products, strategic partnerships, go-to-market strategies, competitive analysis, positioning and customer acquisition.
Tactical marketing communications expert across the marketing spectrum, including public relations, analyst relations, marketing automation, website design & analytics, CRM, SEO, PPC, e-mail, webinars and social media - all combined in integrated marketing plans that consistently exceed marketing goals.Operationally oriented manager who hones in on critical marketing metrics - "You can't manage what you don't measure." Track key performance indicators of marketing programs against industry benchmarks and internal targets, take proactive steps to optimize return on marketing investments.Repeatedly demonstrate successful application of marketing fundamentals in multiple market segments including Healthcare, Pharmaceuticals, Higher Education, Public Sector, Intellectual Property, E-commerce, Telecommunications and Retail Banking.