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Tags

Tech-savvy content marketer, Energetic worker, UX-oriented, Dedicated story teller, Content strategist

Work Experience

Sep 2015Present

Web Marketing Leader

AMD

Duties:

1. Content Markeing | 60%
a. publish content-rich landing pages and eye-catching banners to nurture thought-leadership
b. manage rich editorial calendar that attracts qualified audience to AMD-owned properties (case studies, white-papers, benchmarks, infographics, Q&A, DIY PC video, etc.).
c. conduct on-page and off-page SEO for AMD.com for more organic traffic
d. monitor and analyze traffic data for marketing priority/insights
e. target enterprise-level decision makers with ABM programs

2. Omni-Channel Integration | 30%
f. blend content distribution channels of amd.com, amd's [email protected] weibo, youku, bilibili, wukong Q&A, news portals, baidu encyclopedia, tieba community, and knowhow to connect the dots of customer journey.

3. UX Optimization | 10%
g. scrape e-tailer products info to amd.com for seamless purchasing.
h. embed social media widget to amd.com for direct-to-customer conversation.

Projects:
AMD is Everywhere
You Buy a PC, We Pay for It
Wake up the Dux in You with AMD Chips
VR Demo Day
Polaris/Vega/Ryzen Launch
ChinaJoy 2016/2017
EPYC Tech Day

Jul 2013Aug 2015

Web Operations

AZSY Web Technology Corporation. Ltd

Duties:
1. Content Creation
a. copywrite travel notes/tips/journal for Visitbeijing.com
b. compile travel maps for publication


2. Content Distribution
a. distribute content to online channels like social media, new media. ezines, blog, etc
b. manage visitbeijing’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Wechat
c. dig up new ways to engage and identify new social networks (wemedia, social bookmarking) to reach target buyers.


3. SEO
a. conduct keywords rearch for more organic traffic
b. monitor key reporting dashboards and performance to identify new trends or flag
potential issues.
c. review and document the impact of significant site changes, algorithm updates, events and other key drivers of traffic and web visitor behavior.


4. Website Design/Structure Optimaztion
a. collaborate with designers, marketers, sales professionals to produce relevant content that meets the needs of stakeholders and audience.
b. evaluate front and back ends as well as web gadgets to improve user experience

Achievement:
1. Boost UV organic traffic by 1.5 folds within 12 months.
2. Get back links from CNN, Buzzfeed, Huffington Post, etc with high quality articles.
3. Edit iBeijing Travel Brochure (published).
4. Build demos, muckups for design team to make website responsive and mobile-friendly.
5. Contact Airbnb for business cooperation and receive its Managing Director based in Asia.
6. Get 15K FB fans within 12 months, and another 1.3K WeChat fans within 6 months.

Mar 2010June 2013

Freelance & Intership

Intercontinental Communication Center
Subtitle Translator
Apr. 2013 - Jun. 2013
What I've learnt: subtitling and rules of subtitle proof-reading

Foreign Language Teaching and Research Press

Proof-reader

Nov. 2012 - Mar. 2013

In-school Translation Project

Project Leader

Jan. 2012 - Mar. 2013


Shengde Business & Trade Co., Ltd
Foreign Trade Operator
Feb. - Apr. 2011
What I've learnt: basic knowledge of foreign trade documents and operations of Alibaba


Shenzhou Machiney Co., Ltd

Sept. - Dec. 2010

Technical Documents Translator


2010 All China Coal Mining Exhibition Translator
Nov. 2010
What I've learnt: basic knowledge of printer use and dry coal cleaning machines


Xinyuan Ecology & Technology Co., Ltd
Field Interpreter
Jun. - Aug. 2010
What I've learnt: basic knowledge of harvesters


Tianjie Machinery Co., Ltd
Technical Document & Field Translator
Mar. - May 2010
What I've learnt: basic knowledge of heat treatment and B2B platforms

 

Skills

Marketing

Content marketing, Web marketing, Omni-channel integration, Influncer Marketing

Prototyping

Web page wireframe, Newsletter mockup,

Data Analysis

Google analytics, Baidu Index, Similarweb analytics

Office

PC hardware/software knowledge

SEO

KW planning, Off-page/On-page SEO, Link building, Webmasters

CMS

Drupal, Sharepoint, Souhu, Wordpress

Education

Sep 2011Jun 2013

MTI

Tianjin Foreign Studies University 
Oct 2005Jul 2009

English Literature

Hebei University of Technology

Certificate

TEM 8