Web Marketing Leader
1. Content Markeing | 60%
a. publish content-rich landing pages and eye-catching banners to nurture thought-leadership
b. manage rich editorial calendar that attracts qualified audience to AMD-owned properties (case studies, white-papers, benchmarks, infographics, Q&A, DIY PC video, etc.).
c. conduct on-page and off-page SEO for AMD.com for more organic traffic
d. monitor and analyze traffic data for marketing priority/insights
e. target enterprise-level decision makers with ABM programs
2. Omni-Channel Integration | 30%
f. blend content distribution channels of amd.com, amd's [email protected] weibo, youku, bilibili, wukong Q&A, news portals, baidu encyclopedia, tieba community, and knowhow to connect the dots of customer journey.
3. UX Optimization | 10%
g. scrape e-tailer products info to amd.com for seamless purchasing.
h. embed social media widget to amd.com for direct-to-customer conversation.
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