LeTV Sports Culture Develop (HongKong) Co., Limited
• Excellent ability to identify market and user trends by analyzing market conditions and researching key competitors to define the long-term strategy.
• Manage Product roadmap of LeSportsHK website by prioritizing the backlog of user feedback, enhancements and fixes requirement with long-term strategy vision.
• Facilitate the dynamic viewing experience on the website for world-leading sports content, including Premier League, NBA, MLB, World Cup.
•Conduct the LeSportsHK website release plan with product roadmap vision, release a bi-weekly version for bug fixing and a monthly version for new features which delivering an increment of product value.
•Review EPL&NBA purchase related online content to ensure proper implementation of SEO techniques and SEM strategies to boost traffic and online conversion by 15% and 50% respectively in a month.
• Created an innovative methodology for User Interfaces of LeSports website, resulting in 20% increase in user satisfaction.
• Engaged closely with engineering to help determine the best technical implementation methods as well as a reasonable execution schedule.
• Prepared UAT plan, cases and oversee the problem classifications and resolution process.
• Define and oversee the content management process and workflow for editor to provide EPL&NBA content efficiently.
• Monitor digital landscape for latest streaming technology and change of customer behavior in the sports industry.