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Summary

I'm a seasoned Product Manager.I'm expert in product management, operational management, UX/product design, editorial direction, and social marketing.

I've raised ¥2M of seed funding from the CEO of Hubei Long Chen Technology Company, to initiate a gambling-oriented sports data analyze APP project as a co-founder.

I've worn many hats in my career--writer, researcher, manager, marketer and strategist. As a result, I have a unique ability to manage multi-disciplinary projects and to navigate complex challenges. But actual experience has taught me that my professional value boils down to the following:

• Adopting Agile Methodology (Scrum & Kanban)
• Social media marketing to raise company awareness and user base
• Growth hacking to increase conversion rate and customer retention
• Content marketing for better user browsing experience
• Defining product requirement, roadmaps and long term strategy for sustainable growth and revenue maximization.
• Communicating with cross-functional team for successful product launch
• Decision making with evidence based

Professional Experience

2016.4Present

Product Manager

LeTV Sports Culture Develop (HongKong) Co., Limited

• Excellent ability to identify market and user trends by analyzing market conditions and researching key competitors to define the long-term strategy. 


• Manage Product roadmap of LeSportsHK website by prioritizing the backlog of user feedback, enhancements and fixes requirement with long-term strategy vision.


• Facilitate the dynamic viewing experience on the website for world-leading sports content, including Premier League, NBA, MLB, World Cup.


•Conduct the LeSportsHK website release plan with product roadmap vision, release a bi-weekly version for bug fixing and a monthly version for new features which delivering an increment of product value. 


•Review EPL&NBA purchase related online content to ensure proper implementation of SEO techniques and SEM strategies to boost traffic and online conversion by 15% and 50% respectively in a month.


• Created an innovative methodology for User Interfaces of LeSports website, resulting in 20% increase in user satisfaction.


• Engaged closely with engineering to help determine the best technical implementation methods as well as a reasonable execution schedule.


• Prepared UAT plan, cases and oversee the problem classifications and resolution process.


• Define and oversee the content management process and workflow for editor to provide EPL&NBA content efficiently.


• Monitor digital landscape for latest streaming technology and change of customer behavior in the sports industry.

2013.92015.10

Product Director

Shanghai Kingnet Technology Co. Ltd

• Led and managed 15+ team members, including project management, creative, content and technical teams to deliver the dating product First Sight on App and web platform.


•Managed user acquisition manager who oversee 10+ different domestic ad networks, paid re-engagement, ASO, and organic retention.


•Developed product roadmaps of all-platform based on maximum revenue opportunities.


•Launched the virtual gift-based live streaming service in the First Sight 3.0 version, the most significant propeller of business, generating RMB¥3.5 million revenue in Q4 2015.


•Cooperate with outsourcing design team on UI/UX product design to bring out higher level output than competitors.


•Mentor overall product management process including App and web platform, ensure the streamlining of Agile product design & development to maximize performance and efficiency. 


•Assist CEO to raise Series A funding by composing business proposal in accordance with product value, consumer profile, market positioning, market share and other related aspects.


•Promoted DAU of First Sight APP from 20,000 to 100,000 within 3 months after executing a data-driven marketing strategy.

2011.12013.3

Product Manager

Hong Kong New Media Limited

• Proposing the philosophy of "listen any time and discuss any time" and adjusting the overall development and operation strategy for the company.


• Gathered analysis of product specifications and enhancements, customer feedback, and market testing for the development of HK Reporter v2.0 product.


• Developed the strategy, business plan, product requirements and portfolio roadmaps based on regional customer requirements and competitive market analysis.


• Increased the HK Reporters’ UV by 20% after Uncovered flaws of the website which hurting SEO rankings and devised numerous solutions to lift HK Reports’ visibility in search engines

2009.42010.12

Product Manager

KuGou Technology CO. , LTD(Located in China)

• Define product roadmap and version planning, conduct on-line product testing, optimization, data analysis and user feedback for adjusting product content 


• Collaborate with cross-functional team in delivering customer value and business goal with new features and services.


• Manage sprints as Product Owner of Kugou PC APP in scrum environment using JIRA. Facilitate scrum methodology - sprint planning, daily scrums, retrospectives, stakeholder meetings, and software demonstrations to increase the team efficiency. 


• Increased the PCU (Peak Concurrent Users) of Kugoo PC version from 4 million to 6 million in a year through version iterating.


• Optimize the searching algorithm of Kugoo music, after the iteration of two versions, user's search failure rate decreased from 13.5% to 6.8%

Education

20042008

ZhongKai University of Agriculture and Engineering

Bachelor Degree 

The First Prize Scholarships in 2004 (Top 5%)

Languages & Skills

Soft Skills

Communication skills, Teamwork and collaboration, Adaptability, Problem solving, Critical observation

Software Skills

Microsoft Office, Axure, Sketch, Invision, Jira

Languages

Cantonese, Mandarin,English