Skills

Skills

Social Marketing

Digital Marketing

Communications Planning

Writer

Editor

Strategic Communications

Corporate Communications

Marketing Communications

Proposal Writing

Award

Association of Registered Graphic Designers of Ontario Exhibition Award, 2010

Won in the business-to-business category for a campaign display installation based on an exceptional application of a concept to an environment and a thought provoking and clear call to action.

Work History

Work History
2009 - 2012

Senior Development Associate

Rotman School of Management, University of Toronto

As part of a fundraising team, helped the Rotman School of Management at the University of Toronto secure the financial resources required to advance management education, research, and practice on a national and international scale:

  • Produced all lead cultivation, solicitation, stewardship, marketing, and special event communications for a $200-million campaign.
  • Met deadlines while working in a highly demanding and time-sensitive environment,
  • Contributed to the successful solicitation of $25 million through proposals and other communications.
  • Developed correspondence, including dean’s letters, addressed to an audience that often included C-suite executives and prominent members of Canada’s business community.
  • Created a voice for the campaign that was persuasive, credible, and relevant by drawing a clear line between the Rotman School’s fundraising goals and the interests and needs of donors, alumni, and the community.
  • Raised awareness of the campaign and its goals through the development of ads, investors’ reports, newsletters, special events promotional collateral, and content for the web. 
  • Won the Association of Registered Graphic Designers of Ontario’s 2010 exhibition award in the business-to-business category for an installation designed to promote the fundraising campaign. 
2008 - 2008

Marketing Coordinator

Royal Ontario Museum
As part of a marketing team, helped increase attendance at the ROM by informing the public about the museum’s permanent and temporary displays, and educational programs.
  • Wrote and coordinated production of print and electronic marketing collateral.
  • Produced Let’s ROM, a publication distributed in newspapers across the GTA that serves as the museum’s primary vehicle for marketing exhibits, courses, and special events. 
1999 - 2006

Marketing Communications Coordinator

Ryerson University
As part of a central university advancement team, helped increase the quantity and quality of applications to Ryerson’s undergraduate and graduate programs.
  • Contributed to the largest annual increase in applications among Ontario Universities by producing all lead marketing material for a recruitment campaign.
  • Wrote and oversaw the creative development and production of Ryerson’s recruitment collateral including broadsheets, brochures, fact sheets, posters, view books, and the web.
  • Helped attract a larger share of high-quality applicants by introducing new messaging strategies that repositioned Ryerson, which had only recently become a full-service university and was still known as “Rye High,” as a quality institution for post-secondary education.
  • Introduced a more empathetic and effective communications style by understanding and speaking directly to prospective students’ dreams and aspirations; and by showcasing multiple examples of the university’s unique and competitive offerings that support career and personal development goals.
  • Working with the creative team, shifted their approach away from an often too-literal and non-differentiated style of representation (e.g., classroom, lab, and student photos) to more conceptually driven and teen-friendly design solutions. 
1996 - 2006

Communications Consultant

Generated and implemented campaign strategies, produced copy, and provided editing services that advanced the strategic communications needs of a wide assortment of clients.
  • Communications tools developed include ads, annual reports, brochures, cases for support, direct mail, magazine and newspaper articles, media releases, and POP circulars.
  • Clients included the Canadian Diabetes Association, the Centre for Addiction and Mental Health, Human Resources Development Canada, Recycling Council of Ontario, YMCA Canada, and YMCA of Greater Toronto.
  • Agency experience included work for Ford, GE, Ontario Lung Association, and Trump. 
  • Management of an annual province-wide environmental campaign for the Recycling Council of Ontario generated first-time media coverage on two television stations and a year-to-year increase of 100 per cent in corporate sponsorship, 120 per cent in community participation, and 50 per cent in revenue.
1994 - 1996

Marketing Coordinator

Residential Conservation Assistance Program
Marketed household conservation services for a government-funded organization that promoted awareness and adoption of environmentally friendly behaviours.
  • Wrote and coordinated production of proposals, brochures, press releases, and public information displays that generated one-third of all conservation home assessments.

Education

Education

Certificate in Digital Marketing Management (expected)

University of Toronto

BA

University of Western Ontario

B.Sc.

University of Toronto

MA

Ryerson University