Social Marketing

Digital Marketing

Communications Planning



Strategic Communications

Corporate Communications

Marketing Communications

Proposal Writing


Association of Registered Graphic Designers of Ontario Exhibition Award, 2010

Won in the business-to-business category for a campaign display installation based on an exceptional application of a concept to an environment and a thought provoking and clear call to action.

Work History

Work History
2009 - 2012

Senior Development Associate

Rotman School of Management, University of Toronto

As part of a fundraising team, helped the Rotman School of Management at the University of Toronto secure the financial resources required to advance management education, research, and practice on a national and international scale:

  • Produced all lead cultivation, solicitation, stewardship, marketing, and special event communications for a $200-million campaign.
  • Met deadlines while working in a highly demanding and time-sensitive environment,
  • Contributed to the successful solicitation of $25 million through proposals and other communications.
  • Developed correspondence, including dean’s letters, addressed to an audience that often included C-suite executives and prominent members of Canada’s business community.
  • Created a voice for the campaign that was persuasive, credible, and relevant by drawing a clear line between the Rotman School’s fundraising goals and the interests and needs of donors, alumni, and the community.
  • Raised awareness of the campaign and its goals through the development of ads, investors’ reports, newsletters, special events promotional collateral, and content for the web. 
  • Won the Association of Registered Graphic Designers of Ontario’s 2010 exhibition award in the business-to-business category for an installation designed to promote the fundraising campaign. 
2008 - 2008

Marketing Coordinator

Royal Ontario Museum
As part of a marketing team, helped increase attendance at the ROM by informing the public about the museum’s permanent and temporary displays, and educational programs.
  • Wrote and coordinated production of print and electronic marketing collateral.
  • Produced Let’s ROM, a publication distributed in newspapers across the GTA that serves as the museum’s primary vehicle for marketing exhibits, courses, and special events. 
1996 - 2006

Communications Consultant

Generated and implemented campaign strategies, produced copy, and provided editing services that advanced the strategic communications needs of a wide assortment of clients.
  • Communications tools developed include ads, annual reports, brochures, cases for support, direct mail, magazine and newspaper articles, media releases, and POP circulars.
  • Clients included the Canadian Diabetes Association, the Centre for Addiction and Mental Health, Human Resources Development Canada, Recycling Council of Ontario, YMCA Canada, and YMCA of Greater Toronto.
  • Agency experience included work for Ford, GE, Ontario Lung Association, and Trump. 
  • Management of an annual province-wide environmental campaign for the Recycling Council of Ontario generated first-time media coverage on two television stations and a year-to-year increase of 100 per cent in corporate sponsorship, 120 per cent in community participation, and 50 per cent in revenue.
1999 - 2006

Marketing Communications Coordinator

Ryerson University
As part of a central university advancement team, helped increase the quantity and quality of applications to Ryerson’s undergraduate and graduate programs.
  • Contributed to the largest annual increase in applications among Ontario Universities by producing all lead marketing material for a recruitment campaign.
  • Wrote and oversaw the creative development and production of Ryerson’s recruitment collateral including broadsheets, brochures, fact sheets, posters, view books, and the web.
  • Helped attract a larger share of high-quality applicants by introducing new messaging strategies that repositioned Ryerson, which had only recently become a full-service university and was still known as “Rye High,” as a quality institution for post-secondary education.
  • Introduced a more empathetic and effective communications style by understanding and speaking directly to prospective students’ dreams and aspirations; and by showcasing multiple examples of the university’s unique and competitive offerings that support career and personal development goals.
  • Working with the creative team, shifted their approach away from an often too-literal and non-differentiated style of representation (e.g., classroom, lab, and student photos) to more conceptually driven and teen-friendly design solutions. 
1994 - 1996

Marketing Coordinator

Residential Conservation Assistance Program
Marketed household conservation services for a government-funded organization that promoted awareness and adoption of environmentally friendly behaviours.
  • Wrote and coordinated production of proposals, brochures, press releases, and public information displays that generated one-third of all conservation home assessments.



Certificate in Digital Marketing Management (expected)

University of Toronto


University of Western Ontario


University of Toronto


Ryerson University