Marketing Research Intern
It is a trucks company which product also buses. We did a market research in order to improve the bus image for this company. We were working with team of five persons at the school related with the company.
We participate to a market research in three step. We had to do a questionnaire for people in random to compare the different public transports (trains, cars, bus).
Then, we had to found new ideas to make people want to take buses. For example, to choose a new logo or new color for it. Finally, we create a company communication campaign to present it during a show of exhibition front of the company manager. It was the show in Nice from 22 to 25 october 2010.