Summary

 I am an experienced, results-oriented public relations professional with strengths in media relations, social media and strategic messaging.  A creative leader with a solid record of improving an organization’s image through planning innovative PR campaigns, educational community outreach initiatives and exceptional interpersonal and presentation skills that produce results.

Work History

Work History
2014 - Present

Event Manager

BidPal, Inc.

BidPal is the leading provider of technology that helps charities raise more money while adding fun and excitement to fundraising events.  My role is responsible for executing and managing the charity events for foundations or corporations looking revolutionize their fundraising activities through mobile bidding technology.  I serve as primary contact for corporate leaders and management teams during events.

 

  • Manage all BidPal staff and volunteers assigned to event
  • Manage and resolve all onsite issues that arise during event with clients.
  • Review all client data and make appropriate changes where necessary onsite.
  • Manage the events charitable activities to ensure clients are maximizing their event revenue streams and on track to reach or surpass fundraising goals.
2012 - 2014

Public Relations Manager

Parrish Group

The Parrish Group was a full service, nationwide Real Estate and Facility Management firm dedicated to providing cost effective solutions to the price of doing business.  My role was to research and serve as contact for B2B promotion through trade publications, online communities and nationwide trade shows.

  • Manage corporate communication campaigns focused on delivering the organization's key messages.
  • Serve as primary media contact directing all publicity, development of press kits, press releases and management of special events.
  • Direct media relations activities to increase media exposure and support strategic marketing initiatives.
  • In-depth project management and program management experience through tools like Microsoft Project, Google AdWords and Cision monitoring software.
2007 - 2012

Media Relations Specialist

Detroit Public Library

The Detroit Public Library is the largest public library system in the state of Michigan with 21 branch locations serving over 800,000 customers.  I served as a contact for media inquiries and to develop a strategic voice for the library through traditional and social media channels.  I created press releases, media kits, and managed the Library’s social media networks to promote the Library’s services and programs to the community.     

 

  • Raised the library's profile by an average of 10% annually through the development of        targeted social media campaigns and digital marketing strategies.
  • Created opportunities to build and maintain online communities with strategic subject matter to promote an interactive experience.
  • Executed communications and media relations strategies to effectively promote Library brand.
2004 - 2007

Publications Specialist

Detroit Public Library

As a Publications Specialist at the Detroit Public Library I served as a community liaison for community outreach projects in the diverse Detroit community.  I developed and managed corporate sponsored programs that elevated the Library’s public profile. 

 

  • Created and managed Library’s social media presence online with Facebook, Twitter, Google +, YouTube and e-Newsletter.
  • Developed and managed marketing communications campaigns using tools such as Adobe Creative Suite, InDesign and Constant Contact email marketing.
  • Worked closely with the Library’s graphics department to coordinate and create online content to share with the Library’s digital community.
2002 - 2004

Public Relations Account Manager

Urban Consulting Group

The Urban Consulting Group was a cutting-edge communications firm that provided services to clients ranging from PR services and political campaigns to community relations tasks to organically spread our client’s key messages.  My role was to provide high performing PR services to our clients that enhanced their profile and assisted in increasing overall market share.

  • Managed the organization’s public relations efforts including creating & implementing effective public relations strategies to improve public perception of clients.
  • Increased media coverage of clients by 37% through strategic communication planning and media relations practices.
  • Served as strategic advisor to primary clients and internal teams to optimize public relations efforts and increase media exposure.

 

Education

Education

Master of Arts Degree, Journalism and Mass Communications/PR

Kent State University

Bachelor of Arts Degree, Mass Communications/Public Relations

Grambling State University

Skills

Skills

Constant Contact, Meltwater, Cision

Social Media Monitoring

Facebook Analytics, Hootsuite, Cision, Meltwater

Strategic Messaging

Pitch Letters, Press Releases, Web Content

Media Relations

Creating Media Lists, Cultivating Relationships with Media, Pitching Story Ideas

Adobe Creative Suite

Photoshop

Social Media