Work History

Work History
2005 - 2009

Senior Manager

PriceWaterhouseCoopers - Advisory, Technology, Media, Entertainment
  • Head of PR for the Advisory business (revenues of $800 million) and UK PR Manager for Technology, Media and Entertainment.
  • Developed and executed a strategic communications program for the Global Entertainment and Media Outlook.This resulted in over 200% increase in press coverage on the previous year.
  • Developed, managed and executed media programs to support the Global Technology Executive Connections research and thought leadership.
  • Developed and managed a media program on the diminishing value of TV advertising revenue.New client work worth over $350,000 was generated as a result of press articles.
  • Identified the opportunity and managed, developed and delivered thought leadership and a marketing strategy on the future of Online Travel.This allowed the partner to enter discussions with the CEO of BA and Expedia where previously the opportunities were closed.Significant work was generated with Expedia.
  • Developed new opportunities for the economics team to build its profile and reputation through the media, achieving the highest favourability and share of voice for five years.  Themes included the credit crunch, inflation and retail sales figures.
  • Managed the internal media team during the administration of Lehman Brothers ensuring messaging was consistent with the onsite team and all stakeholders were constantly informed.
  • Managed the integration of the new PR agency into the firm – budget management of over $600,000, strategy negotiations, contract negotiations, workflow management, theme development and strategic review.
  • First to introduce podcasts into a UK communications program which resulted more than 1000 downloads.
  • Conducted roadshows to ensure regional Managers were aware of and supportive of the UK communications program and implement it according to overall strategy.
  • Senior member and central part of press office team of 18 people with two direct reports and mentor to four people.
  • Internally promoted from Manager to Senior Manager in 2007.
2005 - 2005

Public Relations Consultant

Client: Genesis Housing Group

Genesis Housing Group is one of the UK’s largest and most successful providers of homes for rent and sale. It owns and/or manages over 40,000 homes across London and the South East.

  • Media relations – supporting key projects, liaising with press, representing Group at events and promoting initiatives of the Group.

Client: Computershare

Computershare (ASX: CPU) manages more than 60 million shareholder accounts for over 7,000 corporations around the world.

  • Strategy - developed the public relations strategy 2005 that was adopted globally.
  • Crisis Communication - reviewed and updated the Crisis Communication Plan.
  • Media relations - introduced a media management tool to assist in building relationships with key journalists.
1998 - 2004

Corporate Affairs Manager

Tarong Energy
One of Australia's largest energy utilities.
  • Developed and implemented an integrated change management, internal communication and brand strategy at a time of a new CEO that led to a new Mission, Vision and Values.Focus groups, workshops, promotional material, issues management and launch.
  • Developed and implemented integrated communication strategy that included stakeholder management with Japanese Joint Venture Partners.Community relations management, project promotional material, e-communications, government lobbying and liaison and internal communication.
  • Achieved 100% positive national media coverage for the first power ceremony and the official opening of a $65 million wind farm. 
  • Developed a comprehensive crisis communication plan and implemented it when a turbine exploded at a power station.Maintained business continuity while holding regular briefings with media, Government, regulator, employees and community.Leveraged positive news stories from the repair works to maintain and improve the company’s reputation.
  • Reduced the number of protesters on an infrastructure project by more than 95% in two months by developing and implementing a strategic communication, education and consultation program.
  • Developed, implemented and managed stakeholder relations programs for infrastructure projects resulting in community support, understanding and ongoing positive relationships.
1996 - 1998

Consultant

The Philips Group

Queensland's largest PR consultancy. Clients: Suncorp-Metway merger, Pacific Motorway, Mitre 10, Queensland Transport, Consulting Engineers.

Media relations, issues and crisis communications, community relations, event management, marketing collateral development.

1994 - 1996

Consultant

Dickson Communications

Boutique PR agency. Clients: Harley-Davidson, Mitsubishi Motors, Advance Bank.

Advertising, media relations, issues management, event management, marketing collateral development, supplier management.

Education

Education
1993 - 1994

BA - Communications and Public Relations

Bond University