Rohan Chandarana

  • Toronto ON

Work History

Work History
May 2014 - Dec 2014

Project Assistant

Fanshawe College
My job responsibilities include assisting Program Coordinators of Lawrence Kinlin School of Business. This could be in the field of assisting the coordinator with the research projects in their respective fields, planning for Coordinator's Retreat and Faculty Retreat programs.
Jan 2014 - Dec 2014

Student, Marketing Management - Post Graduate Program

Fanshawe College
I am a Google AdWords certified Partner currently working on Google Grant Project for Jesse's Journey where I am helping them to optimize their search engine marketing using Google AdWords.
Feb 2010 - Dec 2013

Regional Manager - Marketing (North)

Infiniti Retail Limited, Croma A Tata Enterprises
Infiniti Retail Limited is a 100 percent subsidiary of TATA Sons. The company has launched Croma, a national chain of Megastores of consumer electronics and consumer durables. Currently Croma has 85 stores in the country and is one of the largest electronics retailers of the country. Current Responsibilities: •Was handling Marketing for 26 stores in Delhi, Gurgoan, Ghaziabad, Faridabad, Greater Noida, Jalandhar, Amritsar, Ludhiana and Chandigarh. •Responsible for New Store opening and store launch for North India. • Responsible for mapping local trends and using the information to conceptualize and execute activation and go to market plans. • To initiate discussions and ensure execution for alliances across categories (including Own Lable) for instore workshops and demos on the basis of business requirements. • Execute central advertising and promotion plans at the stores while maximizing the store ROI’s. • Competition mapping and tracking to capture expansion, activation and new campaigns. • Responsible for execution of instore VM and SOH. • Responsible for documentation of all the activities conducted at the stores Maintain a monthly MIS on regional and store spends. HIghlights: •Successfully launched 11 stores in North India. The launches were supported by Marketing plan to create awareness of a new store launch in the required catchment and driving footfall into the store. •Planned and successfully executed regional events like Entertainment Carnival and Exchange Carnival to boost sales of a particular category or for a particular time period. •Representation of Croma in India International Trade Fare at Pragati Maidan – New Delhi in 2011, 2012 and 2013. Croma as a brand had an exposure to around 1.4 million visitors who attended IITF every year. •Sponsorship of events like HT PACE teachers meet, College fests of KMC, SRCC, Miranda House, etc. to increase the brand recollect for Croma.




Bal Bhavan Bhopal
2014 - Present

Student at the Lawrence Kinlin School of Business - London,Ontario

Fanshawe College
2006 - 2008


Xavier Institute of Management and Entrepreneurship
2003 - 2006

Bachelor of Management Science

International Institute of Professional Studies




Search Engine Marketing

Institutional Business Development

Tie Ups

Vendor Management

Sponsorship Activation

Corporate Sales Management

New Store Launches

Marketing Activation

BTL Activations

Sales Management

New Business Development

Direct Marketing

Product Marketing


Brand Management

Retail Marketing


Market Planning

Key Account Management

Google Adwords



Marketing Gurukul

Advanced Display

Advertising Fundamentals