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A bilingual self-starter possessing motivational, energetic and strong work ethic characteristics.  Relying heavily on excellent verbal, written, interpersonal communication and analytical skills; in order to, drive the business forward.  Determined to execute strategic objectives and goals, therefore; providing consistent growth and producing exceptional profit margins to increase shareholder and/or others equity.  Continue to improve my selling skills; in order to learn, understand and communicate complex information.  Create and maintain a positive relationship with customers, peers and management.  Commit to a high level of attention to detail and accuracy.

Work experience

July 2016July 2018

FIELD SALES AREA MANAGER - South Central Texas (Austin/San Antonio/Corpus Christi/Rio Grande Valley)


Territory - Distributor & Account Management:

  • Created and implemented strategic business plans and tactical strategies to achieve individual, territory and company goals for sales, market share, call metrics and appropriate sample distribution.
  • Organized account listing for all markets: Maintained a 50 Key Account Target list for each market respectively (Austin/San Antonio/Corpus Christi/Rio Grande Valley).
  • Built strong relationships with National & Regional Accounts while introducing new product placements, promotions, cold equipment and specific programming.
  • Reviewed and analyzed market data for developing and implementing programming that focused on key accounts. (Utilized and Tracked daily sales through Distributor systems (Diver/OnSite) as well as MJUS systems (IDIG/Karma/Y Drinks).
    • Managed distributor partners through an extremely loyal and respectful relationship; to maximize customer satisfaction and drive profitable growth and sales.
    • Managed daily sales responsibilities:
      • Maintained weekly expected call level productivity and call plan execution.
      • Organized routing and call-schedule for most comprehensive coverage and efficient/effective use of time to maximize territory growth.
      • Promoted product via face to face interactions with assigned account targets; engaging them with in-depth product discussions/presentations about the products benefits and features.
      • Used skills and tools to understand customer needs and adjust sales approach accordingly; building strong business relationships with prospective and current Jager customers.
  • Assisted in regaining lost market share of Jagermeister within a declining atmosphere:
    • Consistently increased brand presence through volume performance/programming within the Off Premise trade - increased by 27% from 2016 to 2018.
    • Aligned with distributor in targeting Accounts Sold, new PODs and back bar placements to help successfully deliver against all depletion targets within my territory.
    • Worked brand presence through volume performance/programming within the On Premise trade 2017 - 2018.
      • Streamlined Cold Equipment, new sku's thru 250 target accounts.
  • Effectively conducted/delivered fact based General Sales Meetings with sales managers/teams.
  • Covered updated weekly/monthly/quarterly tracking of KPI's, programming, forecasting, depletion's, cold equipment sales, inventory, etc. with management/sales representatives.

Budgeting & Tracking:

  • Operated within the assigned programming and expense budgets - P&L, completing administrative requirements, including timely reporting, expense budget management, call logs, customer follow ups, etc.
  • Coordinated promotional efforts with peers and partners to enhance the brands presence within assigned key markets.
  • Managed and tracked inventory out of stock, POS, promotional materials (e.g. sales materials, brand literature, product samples, dealer loaders, display enhancers, etc.) according to defined company compliance guidelines.
Mar 2010Aug 2016

STATE MANAGER - Louisiana/Oklahoma /// MARKET MANAGER - (San Antonio/Corpus Christi/El Paso/Rio Grande Valley)


Territory - Distributor & Account Management:

  • Consistently priced and programmed the overall WSBC portfolio in 2015 with a projected increase finish of +7% (Louisiana) & +44% (Oklahoma) vs. previous yr.
  • Successful in building a strong relationship/partnership with my distributor, customers and consumers within both states.
  • Built strong relationships with National & Regional Accounts while introducing new product placements, displays and specific programming.
  • Managed distributor through Micros/Diver systems to gather informative results for tracking/meetings:  Conduct QBR's, monthly/weekly GSM's; track KPI's, POS, Programming, Pricing, Forecasting, Depletion's, etc.
  • Developed and employed plans of action to ensure assigned Distributor Management is informed and aligned to influence program compliance and execution.
  • Managed new product introductions to guarantee targeted shipments and depletion's.
  • Continued to execute within both the On & Off Premise sectors of the business, dealing with various independent retail accounts, independent chain accounts, regional accounts and national accounts  within my states.
  • Created, constructed and implemented various unique product displays within the retail account sector, in order to, heighten consumer awareness and product pull.
  • Contributed excellent training and developing, while possessing a greater asset in coaching and mentoring others.
  • Participated, initiated, executed and managed various Crew Drive and Market Blitz's throughout the entire Southwest Region (New Mexico, Louisiana, Oklahoma, Colorado, Arkansas and Texas).
  • Delivered fact based sales presentations to distributor - both sectors of the business.
  • Built brand awareness with the consumer; through consistently conducting Special Events (Ducks Unlimited, CCA, Delta Waterfowl), Sampling Events (L'Auberge Charity Golf Tournaments, Louisiana State Troopers), Bourbon Dinners, etc.

Budgeting & Tracking:

  • Developed pricing structures to help manage distributor margins, while enhancing WSBC profit rates.
  • Contributed to forecast planning and monitored product inventory levels to meet sales goals and objectives, while limiting out of stock issues.
  • Initiated sales plans to meet P&L, assigned budgets and provide forecasting information to monitor all performance.
    • Mar 2010 - June 2014 - South Central Texas Market Manager

AREA MANAGER (On & Off Premise) - South Central Texas (San Antonio/Corpus Christi/Rio Grande Valley)


Territory - Distributor & Account Management:

  • Consistently increased portfolio volume performance over 2 years in San Antonio, Corpus Christi and Rio Grande Valley markets by an average of 9.9%, 4.2%, and 8.1% respectively.Responsible for delivery of over $15.3M in sales on 102,423 cases of high profile brands.
  • Reached monthly sales volume and profit goals between 95-100%: while controlling all costs and spending for each brand.
  • Provided product education, seminars and sampling events to distributors, customers and consumers, in order to; enhance product distribution, product awareness, consumer awareness and product depletion(s).
  • Utilized proficient and effective tracking techniques while dealing with brand/daily expense budgets, as well as, point-of-sale (POS) and merchandising materials in order to be used by the distributor cost-effectively.
  • Identified critical, high payoff strategies and prioritized distributor efforts consistent with Future Brands objectives, in order to achieve 100% of goal. Focused on 12 core brands on annual basis with an average increase of 10-25% versus prior years.
  • Fluently developed and implemented marketing programs and initiatives for all brands through all distributor alliance sales managers/teams within all markets, therefore; initiating a potential 100% ROI for all brands.
  • Actively directed and managed distributor alliance sales managers/force within 3 markets in South Central Texas, in order to; maximize full product/brand potential within the On & Off-Premise sectors of the business.


RETAIL ACCOUNT MANAGER - South Central Texas (San Antonio/Corpus Christi/Rio Grande Valley)


Territory - Distributor & Account Management:

  • Consistently increased portfolio volume performance over 2 years in San Antonio, Corpus Christi, and Rio Grande markets by an average of 7.5%, 5.5%, and 9.7% respectively.Responsible for delivery of over $11.6M in sales on 81,563 cases of high profile brands.
  • Administered brand strategies (distribution, pricing, shelf sets, etc.), order and track POS with an estimated average budget of $266,000 annually.
  • Executed Quarterly Business Review Meetings with distributor management to discuss volume performance, market issues and develop action plans for success.
  • Recommended to customers new shelf-sets, existing shelf-sets restructuring and schematics pertaining to companies objectives, programming and pricing guidelines.
  • Actively directed and managed 17 distributor alliance sales managers/force within 3 markets in South Central Texas, in order to; maximize full product/brand potential within the Off-Premise retail sector of the business.


  • Responsible for managing a $5.1 million sales territory.Increased case sales volume by 8% on a 32,000 case base.Sales territory consisted of largest San Antonio Retail chain along with various independent retail chains.
  • Consistently exceeded volume expectations by 20 - 35% monthly.
  • Served as a liaison between suppliers/brokers and retailers, executing on all brand strategies with respect to pricing, merchandising and shelf positioning.
  • Assisted large chain accounts and regular accounts on maximizing profits through pricing, educational seminars and product knowledge.
  • Responsible for managing complete Mustang Pad consisting of Future Brands, Allied Domecq Spirits, Heaven Hill Brands, Barton Brands, David Sherman and Wilson Daniels throughout the entire surrounding area of Central Texas.
  • Successfully managed various top 100 accounts, for example, various restaurants, hotels, clubs, bars and catering agencies.
  • Introduced new and existing products to various accounts, while following up with a strong promotional campaign blitz.
  • Implemented brand seminars, tasting and up-selling techniques to entire wait staff/bartenders on weekly basis.
  • Proposed and executed permanent well placements and permanent signature drink menus for various accounts/establishments.
  • Aggressively utilized my entire capacity of industry/product knowledge to prepare, initiate, manage, accomplish and capitalize on all brand objectives and strategies, in order to, accomplish all goals and quotas on a monthly, quarterly and fiscal year basis.


Aug 1992Dec 1995

Bachelors Business Administration

St. Mary's University

Marketing/General Business Management


·Consecutive Canadian Club Society Award Winner – 2005, 2006, 2008

·Associate Member of Texas Package Store Association - 2004, 2005, 2006,2007,2008, 2010, 2011, 2012, 2013, 2016, 2017.

·Volunteer for MS 150 Bike Marathon 2009, 2010, 2011, 2012, 2013

·Able to Relocate

·Review Resume and Other Information @