STATE MANAGER - LOUISIANA, OKLAHOMA
WESTERN SPIRITS BEVERAGE COMPANY
- Consistently pricing and programming the overall WSBC portfolio in 2015 with a projected increase finish of +7% (Louisiana) & +44% (Oklahoma) vs. LY.
- Successful in building a strong relationship/partnership with my distributor, customers and consumers within both states.
- Manage distributor through Micros/Diver systems to gather informative results for tracking/meetings: Conduct QBR's, monthly/weekly GSM's; track KPI's, POS, Programming, Pricing, etc.
- Develop and employ plans of action to ensure assigned Distributor Management is informed and aligned to influence program compliance and execution.
- Manage new product introductions to guarantee targeted shipments and depletion's.
- Monitor Distributors inventory levels to meet sales objectives, while limiting oos issues.
- Continue to execute within both the On & Off Premise sectors of the business, dealing with various independent retail accounts, independent chain accounts, regional accounts and national accounts within my states.
- Participate, initiate, execute and manage various Crew Drive and Market Blitz's throughout the entire Southwest Region (New Mexico, Louisiana, Oklahoma, Colorado, Arkansas and Texas).
- Deliver fact based sales presentations to both sectors of the business.
- Develop pricing structures to help manage distributor margins, while enhancing WSBC profit rates.
- Initiate sales plan to meet assigned budgets and provide forecasting information to monitor all performance.
- Create, construct and implement various unique product displays within the retail account sector, in order to, heighten consumer awareness and product pull.
- Excellent at training and developing, while possessing a greater asset in coaching and mentoring others.
- Currently building brand awareness with the consumer, in order to , obtain best results of product push/pull within my territory through consistently conducting Special Events (Ducks Unlimited, CCA, Delta Waterfowl), Sampling Events (L'Auberge Charity Golf Tournaments, Louisiana State Troopers), Bourbon Dinners, etc.
- Mar 2010 - June 2014 - South Central Texas Market Manager