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Work experience

Sep 2009Present

Strategic Planning Director and Partner

AZUL Innovación & Crecimiento Empresarial

My own company

Sep 2008Sep 2009

General Manager

Pezeta Publicidad

Running whole company issues.

Feb 2003Aug 2008

General Manager

Museo de Arte Moderno de Bogotá and Fundación Camarín del Carmen - Ópera de Colombia

I was promoted from Marketing Manager

Jan 2001Feb 2003

Marketing Manager

TV Cable

Running the Marketing Area achieving goals with a great team

Oct 1995Jan 2001

Consultant Jr. y Clients Service Director

Mercadeo Puro

Learning every day!

Aug 1993Sep 1995

Account Executive

Molina & Asociados

Account Executive, Production and Creative coordination Director. I was promoted few times.


Jan 2004Dec 2004

Marketing Management Specialist

Politécnico Grancolombiano

Being University professor, I did this Master degree

Jan 2002Dec 2002

Marketing and Advertising Professional

Politécnico Grancolombiano

My second love: marketing

Jan 1991Jun 1994


Universidad Jorge Tadeo Lozano

My first love: advertising

Text Section

Thinking different is a consecuence of look around from many angles. It’s not just random. It means to search until you find the real cause of a problem.

I really believe that immersion is the best way to solve any problem. I got 22 years of experience and I’ve been lucky having the opportunity of share many companies cultures, always working on innovation, branding, sales, marketing and human resources.

I’m looking for new chances to keep doing it and to share what I’ve learned, always thinking on personal and professional  growth. I’m available to relocate in another country.

Team work is the key. Not the company size or its budget.

Creativity is the new competitive advantage.

My specialties:

- Sales growth.

- Strategic marketing but thinking on sales.

- Branding as an asset.

- Innovation to keep out paradigms and look forward!

- Disruptive training.

- Creativity as a competitive advantage.

- Strategy.