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Project leader accomplished in financial and business development for small business and startups. Highly organized, effective leader and communicator. A professional who responds to shifting business needs and priorities in a systematic and effective way with experience providing results-oriented conduct.

Work experience

Aug 2014Present

CEO & Founder

Alicea MX

Description: Online winery store that manage wines from France , Spain, Argentina and Mexico. Capable to distribute wine nationwide and proficient to deliver product in less than 4 hours in Mexico City. 


  • Manage revenue, expenses and external financing to maintain the consistent grow of the company.. 
  • Drive the culture of the business.
  • Control direction of the company.
  • Generate new business and responsible for day to day decisions. 
  • Identify risk and ensure appropriate strategies are in place
  • Drive profitability of the business. 

Achievements: Develop a logistic net that allows the company to deliver nationwide at competitive prices. 

May 2014Aug 2014

Internal Auditor

Grupo Acorde S.A. de C.V

Project: Implement process and operation optimization.


  • Map Business processes
  • Evaluate and provide reasonable assurance that risk management, control, and governance systems are functioning as intended and will enable the organization's objectives and goals to be met.
  • Report risk management issues and internal controls deficiencies identified directly to the audit committee and provide recommendations for improving the organization's operations, in terms of both efficient and effective performance.
  • Evaluate information security and associated risk exposures.

Achievements: Develop and implementation of  an application that optimize the interface between SAP and BBVA online banking in the treasury department generating monthly savings of $50 thousand pesos. 

Oct 2011Jul 2014

Project Leader

SIOSI Alimentos SAPI de C. V

Description: The main activities as financial consisted in analyzing size of the market, competitors, gross profit margin and verify the economic feasibility of the sale of freeze dried products, in addition to that function I also discard and validate potential markets where our company had a competitive advantage from financial models to quantify potential profit scenarios. My functions also required to propose strategies for sales department to generate more revenue.

In parallel I had to identify, analyze and develop business proposals for the sale of freeze dried products in different markets, as well as understanding the industry in order to create business models and economic models to observe cost-benefit, return over investment and time payback.


  • Development of sales strategy and positioning strategies
  • Support in the development of financial planning.
  • Development of marketing strategy and launch strategy.
  • Locate and propose potential business through contact commercial partners and industry understanding.
  • Responsible for the operational and strategic relationship with suppliers.

Achievements: Identify the suitable market niche for freeze dried products(avocado and coconut) and achieve that R&D became the signature of the company. Production increased 4 times the capacity of the plant in a period of 1 year, which it translate into income $16,000 USD monthly.

Aug 2008Oct 2011

Project Leader

Grupo Bioterra, S.A. P. I de C. V.

Description: Analysis of trends and changes in prices of agricultural products(mango, lemon, cocoa and amaranth). Coordinate export logistics from the manufacturing plant till arrival the customer warehouse.

Achievements:Manage to create a solid customer portfolio of approximately 50 companies located in the USA, UK and Japan for various organic Mexican products. Develop export projects of 2 million pesos for organic mango with SAGARPA and PROMEXICO funds.

May 2006May 2008


Shades of Paradise

Description: Go through different areas of the company their main business is travel retail. The objective of the internship was to understand the operation of this and propose improvements to their processes. In this company I started in the warehouse area controlling food and beverage inventories. Subsequently I to sales and marketing where I had the opportunity to shadow sales to DFS and Louis Vuitton. Simultaneously perform administrative activities in finance and executive board.


  • Development and analysis of financial forecasts.
  • Understanding of functional areas of inventory, marketing, sales, logistics and general management.
  • Executive secretary of the CEO of the company, handling of confidential information such as investment decisions(up to 12 million USD). 


Jan 2011Dec 2015

Bachelor's Degree

Instituto Politécnico Nacional

Industrial Engineering

Jan 2009May 2013

Bachelor's Degree

Universidad Del Valle

Accounting & Finance


  • Manage Mentor, Harvard Bussiness School (2012) – Development of management skills, organization and effective communication.
  • Seminario Reglas de Carácter General en Materia de Comercio Exterior, impartido por Mackenzie en colaboración con ProMéxico (2013)- Information session on the new tax provisions in the export and import of goods.
  • Desarrollo de Contenido para páginas Web (2013)- Generate content as the core and backbone of any media project to capture new costumers and market positioning.
  • Social Media Marketing (2013)-Understanding the new digital platforms and improve communication for expected results of a marketing strategy.
  • Desarrollo de Estrategia Comerciales (2014)- Methodology for developing business strategies in digital media. Effective communication is very important to make clear to the client the competitive advantages of the company.