Rodrigo Prado

Areas of Expertise

§Market research.

§Opportunity assessment.

§Sales Strategy implementation.

§Marketing campaign implementation

§Team Building.

§Operations managing and Product Planning.

§Knowledge in proposals elaboration and pre-sales support.

§Product Line Management.

§Coordination of activities for service, development and proposals areas.

§Knowledge in process for introduction of new products/technologies.


Fluent in English

Good skills in Spanish


Be a Senior Business Executive working for Technology markets, developing opportunities and relationships. To work for Global organizations providing local solutions.

Business skills: marketing segmentation, business models offering, proposal development, sales strategy and pricing evaluation. Identify new markets and attracting new clients. Market macro and micro economic analysis

Technical skills: Telecommunications Systems including Cable network systems, Digital TV Broadcasting Systems, IPTV and emergent technologies.

Personal skills: motivation, empathy, initiative, adaptability, self-awareness, self-regulation and team work.

Work History

Work History
Mar 2007 - Jul 2008

Sales Manager

PHIHONG do Brasil Ltda

Responsible to develop business for the consumer products in TELECOM and Pay TV markets by marketing products such as DTH, Cable and IPTV set top boxes and Telecom consumer products (ADSL, PLC and Wi-Fi) through partnerships.

Managing the most important TELECOM and PAY TV accounts;

Responsible for marketing and sales implementation campaigns;

Achieved US$ 2.5M in sales

Aug 2003 - Mar 2007

Sales Manager

Linear Equipamentos Eletronicos

Increased international sales from US$400,000 to US$2.5 million for broadcast TV products.

Developed solutions for Latin America prospective customers

Developed distributors and sales partners throughout Latin America

Increased the telecom products (digital radio) 2006 revenue by 100% nationwide.

Managing the most important Brazilian telecom accounts.

Market research for Mobile Digital TV.

Responsible for growing the company’s market share.

Responsible for marketing and sales implementation campaigns;

Sep 1996 - Jun 2003

Account Manager

Scientific Atlanta do Brasil Ltda

§Increased regional sales from US$14 million to US$34 million.

§Provide solutions for the HFC Market, like Internet and voice integration.

§Managing the most important Brazilian accounts.

§Responsible for growing the company’s market share

§Products customization for the Brazilian market

§Working in an International environment.


Aug 1989 - Jul 1994