Rodney Gaviola

  • Mississauga ON

Sr Pricing & Commercial Strategist

Work experience

Work experience
Jun 2012 - Mar 2015

Sr Pricing Strategy / Commercial Manager

Ericsson - North America

VoLTE l VoWiFi l RCS l M2M l MVNO l Virtualize

Act as commercial adviser for the sales team, in optimizing commercial strategies for Core Solution proposals against the company’s business growth objectives

  • Led commercial strategy discussion and provided business intelligence to stakeholders.
  • Established winning price-strategy and assessed impact of competition.
  • Advised solution team to integrate commercial strategy into solution development
  • Pioneered development of analytic tools and processes that supported timely executive approvals, identification of trade-offs and optimized price.
  • Appointed Product-pricing expert, responsible for pricing governance and escalation.
  • Ensured contract alignment with the commercial pricing strategy and risk mitigation.
Sep 2005 - May 2012

Regional Pricing / Commercial Manager

Ericsson - North America

Led a team that managed the end-to-end tender and transactional pricing needs of specific sales team. Supported pricing tenders in US and Canadian sales.

  • Managed the Sales team price targets against the internal sales directives.
  • Secured stakeholder approvals through risk assessment and financial analysis
  • Led a team that provided fast turn-around, consistent and accurate pricing.
  • Advised contract finalization ensuring favorable T&C and specific conditions for incentives.
Sep 2003 - Aug 2005

Regional Pricing & Business Support Manager

Ericsson - South East Asia

Supported pricing tenders in the Philippines and Malaysia.

  • Consolidated pricing from different product units and services, recommended the overall commercial pricing solution to the sales team
  • Developed and generated customer business case (TCO) calculation to aid sales team in aligning the offer to customer revenue model.
2001 - 2003

Manager, Product Marketing & Service

Sony Mobile communications

Led a high performance team that managed products from pre-launch to end-of-life that enabled sales and achieved market share target.

  • Led a high performance team that ensured commercial readiness of new products at launch
  • Manage product differentiation and customer segment positioning to enhance brand image.
  • Developed and executed channel partner strategies that increased product awareness and hastened inventory turn-over achieving market share targets.
  • Led a high performance team that ensured service readiness of call center, repair and logistics centers


2004 - 2004

Executive Course

Asian Institute of Management

Strategic and Business Model Analysis

1999 - 2002

Master's Degree

University of the Philippines

Technology Management

1999 - 1999

Executive Course

University of Asia and the Pacific

Finance for Non-Finance Managers

1985 - 1990

Bachelor's Degree

University of San Carlos

Electronics Engineering




Product Management

Analytics Development


Commercial Strategy


2009 - Present

Certified Product Manager (CPM)

AIPMM The Association of International Product Marketing and Management

Individuals holding the CPM certification validate their product management skills in the areas of:

  • Building case studies
  • Writing business plans segmented for each major function
  • Market planning
  • Competitive analysis
  • Project plans for each major activity
  • Product specifications
  • Develop product launch plans
  • Product Life Cycle Project modeling
  • Phase-Gate Process modeling
  • Product/Market Data modeling
2008 - Present

Certified Pricing Professional (CPP)

Professional Pricing Society

Individuals holding the CPP certification validate their pricing management skills in the areas of:

Subject Matter Expertise for Pricing

  • Foundations of Pricing and Pricing Management
  • The role of cost in pricing
  • Pricing and Customers
  • Pricing and Competition
  • Segmentation, Products, and Pricing
  • Science of Pricing

Managing the Pricing Functions

  • Developing the Pricing Strategy
  • Communicating Price
  • Pricing in the distribution-supply channel
  • Researching Price
  • Internet Pricing
  • Global Pricing
  • Pricing Implementation and organization
  • Negotiation Strategies

2010 - 2015

Certified Commercial Manager

2007 - 2011

Certified Electrostatic Discharge Control Engineer

International Association of Radio, Telecommunications and Electromagnetics