Core Competencies

  • Creating & Developing Creative Ideas
  • Graphic and Advertising Layout Design
  • Integrated Advertising & Marketing Communications
  • Audio-visual presentations
  • Branding & Corporate identity
  • Art Direction
  • Print Production
  • Typography
  • Color Management
  • Image Resolution Management
  • Inter-departmental Team Leadership & Coordination

Career Objective

Rod's committed experience, creativity and an integrated approach in obtaining the best possible results for his clients’ marketing initiatives is what he continually strives to achieve. 

Executive Profile

Multidisciplinary Graphic Designer

Seasoned designer with extensive design, desktop publishing and pre-press productionexperience with numerous electronic media assignments including product catalogues, brochures, annual reports, financial statements, newspaper/magazine ads, sell sheets,

PowerPoint presentations and other marketing deliverables.

  • Expert in translating ideas into visual formats across a variety of print and electronic media channels using the latest graphic design and presentation software packages including Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, After Effects, etc.) and MS PowerPoint on Windows and Mac OS platforms;
  • Technically adept at all aspects of print production including typesetting, proofreading, color management, image manipulation, image resolution management and artwork conversion to various press-ready file formats;
  • Energetic and highly organized individual with strong time management skills who can multi-task and operate successfully in a stressful, fast-paced, deadline oriented environment;
  • Adaptable, responsible professional with communication, presentation, negotiation, problem-solving skills and ability to relate to people at all levels.

Work History

Work History
Dec 2008 - Present

Founder

OMSPlus Creative Solutions

In 2008, following a long and progressive career within the advertising and marketing communications industry in Asia and the Middle East, I established One Man Show Plus (OMSPlus), a small home-based design studio to provide creative support, particularly for overseas clients. OMSPlus runs the gamut of services from marketing communications, advertising, graphic design, corporate identity, web design  and development, motion graphics, 3D animation to multimedia production, providing strategic direction and creative support for the marketing initiatives of Doha Bank, one of the largest commercial banks in the State of Qatar.

Notable Achievements:

  • Designed and developed the advertising campaign for Doha Bank's Green Banking Initiative that contributed to their success in winning the "Best Green Bank" in the Middle East.
  • Created sales promotional campaign materials including press ads, flyers, radio spots, and cinema commercials for the Al Dana Savings Account.
  • Developed the marketing communications campaign for Doha Bank's customer care initiative that was instrumental in helping win the "Best in Customer Care" competition in the entire Gulf Region.
Feb 2005 - Dec 2008

Creative Group Head

Compass Marketing Communications

Major clients: Doha Bank, Doha Islamic Bank, Doha Bank Assurance Company, Doha Brokerage and Financial Services, Qatar Telecommunications

  • Established and set up the agency’s Creative Studio that grew from two employees to a fully-staffed department;
  • Led all creative efforts, including conceptual development, to ensure accurate strategic direction and adherence to client’s marketing brief;
  • Responsible for ensuring the Doha Bank’s brand, voice and position is communicated with clarity and consistency across all media channels, including print, TV, radio, outdoor, direct mail, statement inserts, web, indoor and outdoor signage, etc.;
  • Worked directly with Doha Bank’s cross-functional teams to integrate creative brief, strategic initiatives and overall positioning into effective advertising campaigns.;
  • Led the creative development of Doha Bank’s special public awareness programs including Green Banking, Fun Run and BizQuiz, proprietary brand integration and regional/international advertising;
  • Provided leadership, guidance and encouraged collaboration to ensure individual development, team synergy and high quality creative work.
Feb 2004 - Dec 2004

Creative Services Coordinator

McConnells Heneghan

Client: Doha Bank

  • Acted on behalf of the Agency’s parent company in Dublin, Ireland, as a key point person in terms of providing creative support to the day-to-day requirements of the tactical marketing communications assignments of Doha Bank’s retail banking division.
2002 - 2003

Freelance Graphic Designer

Mebs Group of Companies

Major clients: Remax, MyVoice, Canfin Financial Group, Canadian Association of Fire Investigators, Dundee Private Investors, First Asset

  • Designed and produced artwork across all forms of printed media from concept to delivery of artwork production to include typesetting, proofreading, and color separation film outputting.
  • Developed, designed, and maintained company websites.
2001 - 2002

Freelance Multimedia Designer

Admerasia (Canada)

Major clients: Kraft Canada

  • Designed and produced several multimedia projects for business pitch presentations.
  • Produced an audio/visual presentation entitled "Marketing to Ethnic Women" for Kraft Canada shown during Strategy Magazine's "What Do Women Want Conference" held in Toronto.
1987 - 2001

Creative Group Head/Account Manager

Arab Advertising Agency

Major clients: Ericsson, PALM, Samsung, Tabasco, Toyota, Lexus, RC Cola, United Arab Shipping Company

  • Directed and supervised the overall creative process including conceptualization, expression, visualization, and execution of creative materials for both above-the-line and below-the-line.
  • Managed key accounts, established strategic directions, built brand personality, and developed customer relationship-based marketing communications programs.
  • Instrumental in raising additional revenue by initiating marketable ideas to clients.
  • Spearheaded the successful launch of Lexus, Ericcson mobile phones, and Palm PDA's in Kuwait.
  • Initiated the implementation of a computerized creative department and trained colleagues in the new digital technology, significantly decreasing overhead costs while increasing efficiency.
  • Used strong time management and planning skills to produce a 48-page, bilingual Annual Report for the United Arab Shipping Company in 3 weeks, a highly successful production that turned $20K for the project into a $1 Million contract for the agency.
1982 - 1987

Account Manager/Creative Group Head

Advertising & Marketing Associates/DDB-Needham

Major clients: United Laboratories (Revicon, Nutroplex, Codexin, United American Tiki-Tiki), Destileria Limtuaco (White Castle Whisky, Ginebra Kelly, Old Captain Rhum) Nestle Cerelac and Ram Tomato Sauce

  • Played a key role in the successful marketing of Ram Tomato Sauce vs. Del Monte
  • Provided strategic direction and counsel to clients on all aspects of marketing communications.
  • Developed and implemented comprehensive advertising, marketing, sales promotional and PR strategies and plans.
  • Supervised projects from initial inception through to media implementation and evaluation of materials.
  • Wrote copy for press ads, TV/Radio commercials, brochures, leaflets and other marketing materials for various of pharmaceutical brands of United Laboratories
  • Established the parameters and development of copy strategies and platforms
  • Coordinated with writers/designers to ensure appropriate execution and rendition of the concept
  • Performed proofreading and/or copy editing prior to final release of any creative material
1980 - 1982

Sr. Account Manager

Admakers/Dentsu

Major clients: United Laboratories  (Decolgen)  Destileria Limtuaco (White Castle Whisky, Ginebra Kelly, Old Captain Rhum)

  • Provided strategic planning in the successful nationwide re-launch of Decolgen as an OTC brand of analgesic in the Philippines
  • Developed and implemented comprehensive advertising, marketing, sales promotional and PR strategies and plans.

Education

Education
Jun 1971 - Mar 1976

Bachelor of Arts

University of Santo Tomas