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WORK EXPERIENCE

04/1410/14

Senior Social Engagement Manager

MOXIE

Managed social media and content marketing initiatives for NIKE Women in Beaverton, OR on behalf of Atlanta-based agency. Collaborated with social media analysts and influencer marketing specialists to determine KPIs in relation to client goals, leverage data to inform strategic planning and understand audience profile, reach and engagement, analyze content performance, and utilize community responsiveness / sentiment analysis for client reporting.

Worked with community managers on design and use of editorial calendars, copywriting, and optimization of tools such as Crimson Hexagon, Sprinklr, and native channel analytics.

02/1012/11

Digital Marketing Specialist

GUESS

Led social marketing strategy and execution of integrated social campaigns for three brands across multiple channels (Facebook, Twitter, Instagram, YouTube, Flickr, Tumblr, Foursquare), brand site, eCommerce sites and mobile apps. Educated internal partners (Retail, eCommerce, Advertising/PR) on customization of social channel content. Worked with Creative Director, Media Director and Vice President of eCommerce to create engaging brand stories and implement strategic collaborations with fashion magazines and other online influencers such as ELLE, TeenVogue, CondeNast Traveler, Polyvore, and bloggers. Trained junior and mid-level staff in community management, social listening tools and customer service.

Monitored, analyzed and reported performance of social initiatives to executive leadership via one-page briefs and in-depth reports using Salesforce Marketing Cloud, Adobe Report Builder, Site Catalyst, Google Analytics, Hootsuite, and native channel insights.

05/0902/10

Social Media / Digital Project Manager

GUESS

Participated in launch of global marketing department tasked with direction for all online communication, including social media channels. Acted as early-stage community manager, participating in day-to-day engagement while mentoring new staff in development of copywriting and creative production skills, navigation of customer service scenarios, and crisis communication basics.

Worked with external agencies to design, build and maintain a branded-content online fashion magazine and redesign brand and eCommerce websites. Project manager for development of iPhone apps and other projects as assigned by leadership, including the GUESS-NYSE Opening Bell Ceremony and Investor Event.

04/0705/09

Executive Assistant to the President & Chief Operating Officer

GUESS

Responded to communication for the President & COO, wrote status briefs on business objectives and organized Board of Directors and Shareholders meetings. First point of contact for investor relations inquiries, generated press releases, compiled financial reports and coordinated annual and quarterly results calls.

05/0504/07

Executive Assistant to the Treasurer

AARP

Supported the Treasurer, Assistant Treasurer and Investment Manager by tracking investment funds, arranged and attending meetings with financial institution partners, federal government agencies and public interest groups; preparing presentations, overseeing budgets and managing other projects as assigned.

07/0401/05

Marketing Manager

CNSI

Conducted research to determine market requirements of company's IT and business process outsourcing (BPO) services. Provided public relations support to executive team and developed marketing plans for government agency and commercial clients in Defense, Energy and Healthcare industries.

01/0407/04

National Promotions Director

John Robert Powers

Coordinated implementation of promotional campaigns involving radio, sponsorship partners and community events in six markets with President-level oversight. Wrote proposals and event recaps, participated in media buys and hired, trained and managed promotions team.

05/0211/02

Press Intern

U.S. House of Representatives, Congressman Richard Gephardt

Performed research, assisted with speech writing, wrote legislative correspondence, prepared media reports, participating in polling, casework and social services support, organized and participated in management of press events for the Congressman and leadership staff of Congressman Richard Gephardt, 107th Congress.

EDUCATION

08/1412/16

English

Arizona State University

Honor student in ASU English degree program with completed coursework in topics such as linguistics, international politics, literature for young adults, and Spanish. 

04/1205/12

CELTA Certification - International House

(English Language Teaching to Speakers of Other Languages)

English language teacher-training program in Chiang Mai, Thailand focused on teacher development in language analysis and awareness, curriculum design, classroom management, teaching techniques, resource materials and practical teaching practice with adult elementary and intermediate level students. 

08/9905/03

Political Science / Journalism

Santa Monica College

Dale Ride Scholar, Corsair Newspaper-Staff Writer, Voices Magazine-Contributing Writer, 1st Place-Feature Writing, JACC State Competition - 2002.