With over 16 years of experience across multiple Design disciplines and a decade of effective Brand transformations, at present I work independently and collaborate on consulting projects to enable businesses and organisations become successful brands while providing higher value for their customers and stakeholders.
My work and knowledge span end-to-end Branding and Design endeavours, augmented by Design Research for critical insights. I pursue excellence in ideas, processes and outcomes by continuously enhancing my proficiency as a Brand Strategist and versatility as a Design Thinker. I am also passionate about creative expression and discovering new realms of ideation that can transcend practical constraints.
I believe my greatest strengths are the ability to clarify vision, mitigate gaps, integrate ideas and create robust systems, and seek challenges where I can help clients and partners attain the same. My current associations with other consultancies involve leading Strategic Branding exercises as well as mentoring design teams through impactful Branding, Packaging and Environment creation projects.
In a 9-year tryst with India’s largest independent design company, Elephant, I have had the opportunity to work closely with Global FMCGs, Corporates, Business Organizations and Social groups in a variety of domains, while envisioning and driving the development of several proprietary strategy, design and research methodologies.