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Experience

Nov '16Present

Content Marketer

Freelance
July '16Nov '16

Content Marketer

StackPath
  • Managed remote team of 8 content creators and editors
  • Created case studies included in RFPs for Fortune 100 companies
  • Helped sales exceed $50K new signup goal with lead gen content
  • Worked with in-house designer & developer to launch company blog
  • Received 50% email response rate from influencers

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October '14July '16

Content Marketer

MaxCDN (Acquired by StackPath)
  • Made blog readers 2.5 times more likely to become a lead or sale
  • Created article that led to 10K daily readers and 20+ same-day sales
  • Started newsletter and grew to 11,000 opt-in subscribers
  • Created content that was linked to by Google's developer team
  • Created content that started a relationship with Yahoo's cloud team

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April '13October '14

Senior Content Writer

Webimax
  • Created blog posts, white papers, infographics, and press releases
  • Performed SEO and content audits for agency's largest clients
  • Interviewed and hired new members of content development team
  • Managed content promotion campaigns on Outbrain and nRelate for 200+ clients

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Dec '11April '14

Copywriter

Upwork
  • Completed 68 projects with a 97% overall success score
  • Received a 5 star rating for 67 projects
  • Performed website treatment that grew organic traffic by 31% and doubled conversions in two months

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Testimonials

"Rob's skills don’t stop at the creation of the content. He's also skilled at the distribution part of content marketing. He's adaptable, a quick learner, and I would hire him again in a heartbeat."

Growth Hacker @MaxCDN

"Rob knew what our audience wanted to read and didn't pander to them. When he would tell me about a blog post idea I was eager to help because I knew it would be on page #1 of Hacker News."

Director of Developer Relations @StackPath

Education

20072011

B.A.

University of Pittsburgh
  • Creative Writing (Major)
  • Civil Engineering (Minor)