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About

Since 2011 I've written for hundreds of businesses and helped grow a handful of startups, most recently as a digital nomadNow I'm stateside and want to grow something special full time. Who I work with -- and what I work toward -- is very important to me. Currently I'm interviewing with startups countrywide while chipping away at my first screenplay.

Experience

Nov '16Present

Freelance Marketer

  • Leading marketing for e-commerce cryptocurrency startup
  • Grew blog traffic from 40K to 70K in two months for SaaS startup
  • Published posts that got 20K+ views for tool comparison site
July '16Nov '16

Content Marketer @ StackPath

Los Angeles, CA
  • Created case studies included in RFPs for Fortune 100 companies
  • Created comparison and product sheets for sales enablement
  • Worked with CISSP on white paper for lead gen campaign
  • Worked with web security experts to create blog content
Oct '14July '16

Content Marketer @ MaxCDN (Acquired by StackPath)

Los Angeles, CA
  • Managed remote team of 8 writers, editors, and designers
  • Made blog readers 2.5 times more likely to become a lead or sale
  • Created article that led to 10K daily readers and 20+ same-day sales
  • Started newsletter and grew to 11,000 opt-in subscribers
  • Grew SEO project from 0 to 10K+ monthly users in three months
April '13Oct '14

Content Writer @ Webimax

Philadelphia, PA
  • Created blog posts, white papers, infographics, and press releases
  • Performed SEO and content audits for agency's largest clients
  • Interviewed and hired new members of content development team
  • Managed content promotion campaigns for ~100 clients
Dec '11April '13

Freelance Copywriter @ Upwork

  • Completed 68 projects with a 97% overall success score
  • Received a 5 star rating for 67 projects
  • Worked w/ developer to launch Shopify store

Testimonials

"Rob's skills don’t stop at the creation of the content. He's also skilled at the distribution part of content marketing. He's adaptable, a quick learner, and I would hire him again in a heartbeat."

Kris Kayyal | Growth Marketing @ MaxCDN

"Rob knew what our audience wanted and didn't pander to them. When he would tell me about a blog post idea I was eager to help because I knew it would be on page 1 of Hacker News."

Justin Dorfman | Developer Relations @ StackPath

Education

20072011

B.A.

University of Pittsburgh
  • Creative Writing (Major)
  • Civil Engineering (Minor)