Sales and Marketing Expert

Revenue-generating professional providing 20 years of combined progressive success within pharmaceutical and healthcare industries, including 8 years of product management and marketing experience. Results-driven leader delivering record of achievement in development and delivery of marketing programs that bolster organizational productivity. Offer in-depth knowledge of pharmaceutical products and terminology. Speak fluent Spanish.

Areas of Excellence

Strategic/Marketing Planning ¨ Process Improvement ¨ Business Development ¨ International Business

Product Launch ¨ Campaign Development ¨ Client Relations ¨ Staff Leadership ¨ Market Penetration

Competitive Analysis ¨ Project/Program Management ¨ Marketing ¨ Customer Satisfaction

Organizational Needs Assessment ¨ Sales Forecasting ¨ Research & Development ¨ Branding

Work History

Work History
Jan 2011 - May 2012

Consultant Marketing Manager

Quantum Results

Suport Growth plans and expansion to Latin America

Company is focused in supporting organizational goals achievement through People Development approach and Organizational Efficiency programs.

Jun 2009 - Dec 2010

Regional Marketing Manager

Baxter Healthcare Corporation

Specialized pharmaceutical manufacturer focused on biotechnology products worldwide.

Directed all marketing functions related to immunoglobulin and albumin franchise. Responsible for the management of the achievement of regional ($300M) budget. Participated in shaping the new structure to create new sales oriented organization in the Latin America Region. Actions included creating brand plans, provided input into the sales training process, designing strategies and programs to generate demand for assigned products.  Help prepare launch plans for the region and led all country managers to deliver branding plans for assigned products.

Products:  Kiovig/Gammagard Liquid/Flexbumin/Buminate/Aralast NP

¨    Enhanced organizational productivity by defining a tender database using Microsoft SharePoint to support the decision making process.

¨    Initiated the creation of regional promotional materials approval process through implementing new procedures.

¨    Completed the 1st ever training modules for sales specialists

¨    Conducted the first regional training seminar for marketing and sales executives

¨    Conducted two advisory boards with key decision makers from Latin America

Conducted the first ever Latin America Summer School for primary immunodeficiency 

Nov 2007 - Mar 2009

Regional Marketing Manager

Steifel Laboratories

Specialized pharmaceutical manufacturer focused on dermatology and skin care worldwide.

Area Senior Product Manager: Latin America & Caribbean (LATAC)

Directed all marketing functions related to various therapeutic areas, including steroid responsive dermatitis, aesthetics, and antifungal products. Managed $50M budget. Participated in creating corporate development plans, provided timely input into process, and completed all product candidate evaluations with corporate development. Supervised 1 Product Manager; led all country managers to deliver branding plans for assigned products.

Primary Products: Revaleskin, Levulan® Kerastick, Fisiogel

¨    Enhanced organizational productivity by defining and automating review process, ensuring all promotional material was compliant with existing regulations.

¨    Improved promotional materials approval process through implementing new procedures.

May 2000 - Nov 2007

Regional Marketing Leader


Billion-dollar pharmaceutical manufacturer focusing on cardiovascular, respiratory, neuroscience, and specialty markets.

Regional Customer & Business Development 

Conceived and established marketing communications strategies and budgets promoting product lines and services to non-healthcare customers, including patient advocacy groups, principal employers, and key government agencies.

¨    Boosted revenue and improved customer satisfaction through directing and managing business teams for starter administration process; headed field force use of medical starters to optimal status and managed resources necessary to maintain acceptable margins.

¨    Improved effectiveness of CRM and e-marketing communications programs after conducting extensive assessment.

¨    Enhanced organizational marketing and medical team performance through creation of intranet site, which reflected changes in approval status of products and initiatives undergoing review committee process.

¨    Developed and launched 1st disease awareness site targeting consumers in Puerto Rico and Caribbean; created company's 1st comprehensive marketing plan and product roadmap for diversified product category.


Orchestrated and administered activities of regional marketing teams, spanning urology, respiratory, and neurology. Devised corporate-level strategic plans as Ambassador to strategic planning team. Led urology brand campaigns to reinforce division's strong brand awareness, expand market interest, and increase revenues. Oversaw 3 direct reports.

¨    Drove team to exceed initial sales expectations nearly 200% after launching smoking cessation therapy Chantix, while keeping development expenses and schedules within original budget.

¨    Captured market leadership within 6 months of launching Relpax (migraine medication) in Puerto Rico and Caribbean.

¨    Fueled 15% revenue and 6% profit margin increases within 1 year for Aricept through expanding target market and leveraging market acceptance for product past introductory stage of its  growth cycle.

1997 - 2000

Senior Sales Representative

Parke Davis

 Neuroscience Sales Specialist

Called on neurologists and psychiatrists across Puerto Rico. Managed portfolio of antiepileptic and antidepressant products. 

1990 - 1997

Sales Representative


Pharmaceutical Sales Representative-Neuroscience Trainer-Sample Accountability Trainer

Called on pneumologists and PCP in Puerto Rico. Maintained portfolio encompassing gastrointestinal, antibiotics, respiratory, and dermatological products.





Sales Forecasting • Research & Development • Branding

Market Penetration and Competitive Analysis

Product Launch • Campaign Development

International Business

Process Improvement

Strategic/Marketing Planning